How to Maximize Social Media for Better Business Results

By Jeff Kent
June 2020 issue Business

Social media has changed the landscape of modern marketing. It’s today’s mass media, woven into the fabric of contemporary communications. But it’s not a free nor an easy medium. To effectively reach a target audience, photographers need to invest valuable time and develop a cogent strategy to make the most out of the social tools available.Shama Hyder, digital strategist and CEO of the global marketing firm Zen Media, points out that entrepreneurs need to approach social media as a... Continue Reading >

5 ways to tweet smart

December 2018 issue Business

Each social media site has its own norms, and some strategies work better than others for making connections and gaining respect in the social sphere. Gain momentum with this list of Twitter do's from business book author and podcaster Scott Stratten, who will deliver a keynote at Imaging USA 2019 in Atlanta. © Professional Photographers of America Continue Reading >

5 ways to use Instagram for your photography business

May 2018 issue Business

INSTA is the way to goThere's been a drastic reduction of organic reach for businesses on social media as some platforms have narrowed the pipelines between you and your clients for unpaid posts. Trends show that Instagram is the place to go for small and medium-size businesses. As an image-driven app, Instagram is the perfect place to show your photography and let potential clients, particularly Generation Z, get to know you. How is your social strategy working? Does it need an update? Here,... Continue Reading >

Get noticed: Marketing tips to stoke profit

By Amanda Arnold
October 2017 issue Business

You may be a talented photographer, but if you don’t set your business apart from the pack, you won’t win clients, which is key to profitability.© Darty Hines Photographer Darty HinesDarty Hines, Cr.Photog., who will present the session “How to Get Noticed in the Crowd” at Imaging USA 2018, offers tips:Get social, really. It’s one thing to open a social media account for your business; it’s another to really engage with your audience. To rev up the interaction, post... Continue Reading >

Stay on script: Marketing do’s and don’ts for photographers

By Robert Kiener
September 2017 issue Business

What you need is a consistent messageOverwhelming. It’s a word Sacramento-based photographer and much-in-demand marketing consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering.“Almost every photographer I meet tells me it is overwhelming to keep up with the rapidly changing world of social media and other marketing tools,” says Fode. “I hear them. They’re faced with the prospect of learning about and... Continue Reading >