Results

Your blog is a mighty magnet


February 2018 issue Business

Whenever I teach a marketing class, I like to ask two questions:1. How many of you have a blog? Invariably, at last two-thirds of the people in the room raise their hands. Many are a little reluctant in their response, like they’ve been asked about a load of laundry they forgot about.2. How many of you regularly publish articles on your blog? More slowly and reluctantly still, about five people in an audience of 500 will raise their hands.Gary Hughes © Gary HughesWhy is it that... Continue Reading >

5 SEO truths for photographers


8.25.2017 Business

© Rob Greer Rob Greer“My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,” says Rob Greer, photographer and SEO expert who will speak about the topic at Imaging USA 2018. “They end up wasting time doing things that don’t matter, or worse, that are counterproductive. So my first advice is to get a really good handle on what you’re doing.”To do that, Greer has shared a few fundamental truths about SEO to... Continue Reading >
Loading...