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Can you do in-person sales online? The Blumes say yes


December 2019 issue Business

Eileen and Phillip Blume had run their photography studio outside of Atlanta for several years when they realized their sales model wasn’t working. Like many photographers, the Blumes were intimidated by the idea of selling directly to clients, so after each wedding or portrait session, they’d put up an online gallery, invite clients to log on, and then hope for the best.© The Blumes Phillip and Eileen Blume will present a session at Imaging USA 2020.The images were good. The... Continue Reading >

How to get around the cost barrier with clients

November 2019 issue Business

Some photographers are hesitant to charge the prices required for maintaining a healthy business because they fear clients will balk. Cost can be a barrier, but it isn't insurmountable. Communicating with clients and explaining the ways hiring you will personally benefit them will justify the cost. Delivering the benefits you promise will open the door to referrals. © Professional Photographers of America Continue Reading >

3 steps to small business success: Attract. Sell. Wow.


November 2019 issue Business

Do you have a business, a real business with a sustainable system to bring in clients, generate sales, and continue the process for years to come? What distinguishes a true business from someone pitching a craft is the ability to perpetuate the core business processes in a strategic way. So says Ramon Ray, founder of Smart Hustle Magazine, author of the book “The Celebrity CEO,” and an Imaging USA 2020 speaker. This reality can be difficult for creative pros, like photographers, who often... Continue Reading >

How to respond to sales objections


November 2019 issue Business

Rachel Marten, Cr.Photog., remembers all too clearly when the photography business just wasn’t cutting it financially for her family. The kids were getting older, college tuitions were looming on the horizon, and the family’s photography studio, Clark Marten Photography, then located in Columbus, Montana, was barely pulling in enough to make ends meet.© Clark Marten Photography Rachel Marten will speak at Imaging USA 2020.“We were stumbling over each other on the way to the poor... Continue Reading >

Sandra Coan turned a side hustle into six figures


June 2019 issue Profiles

© Sandra Coan Sandra CoanSandra Coan almost wasn’t the subject of this magazine feature. In fact, she almost wasn’t a professional photographer. To be more accurate, she almost didn’t continue to be a professional photographer.Like so many photographers who evolve from hobbyist to part time to full-time practice, Coan struggled mightily to make her business work. A former kindergarten teacher, she transitioned into professional photography after doing maternity portraits for... Continue Reading >
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