Results

How to get around the cost barrier with clients

November 2019 issue Business

Some photographers are hesitant to charge the prices required for maintaining a healthy business because they fear clients will balk. Cost can be a barrier, but it isn't insurmountable. Communicating with clients and explaining the ways hiring you will personally benefit them will justify the cost. Delivering the benefits you promise will open the door to referrals. © Professional Photographers of America Continue Reading >

3 steps to small business success: Attract. Sell. Wow.


November 2019 issue Business

Do you have a business, a real business with a sustainable system to bring in clients, generate sales, and continue the process for years to come? What distinguishes a true business from someone pitching a craft is the ability to perpetuate the core business processes in a strategic way. So says Ramon Ray, founder of Smart Hustle Magazine, author of the book “The Celebrity CEO,” and an Imaging USA 2020 speaker. This reality can be difficult for creative pros, like photographers, who often... Continue Reading >

How to respond to sales objections


November 2019 issue Business

Rachel Marten, Cr.Photog., remembers all too clearly when the photography business just wasn’t cutting it financially for her family. The kids were getting older, college tuitions were looming on the horizon, and the family’s photography studio, Clark Marten Photography, then located in Columbus, Montana, was barely pulling in enough to make ends meet.© Clark Marten Photography Rachel Marten will speak at Imaging USA 2020.“We were stumbling over each other on the way to the poor... Continue Reading >

How to get your fine art displayed


October 2019 issue News

© Judith Pishnery Judy Pishnery will speak at Imaging USA 2020. Passion and creativity may have led you to a fine art photography project. But once you’ve poured your heart into the work, how do you get it seen and sold? Judith Pishnery, who will deliver the educational session “Insider’s Guide to Fine Art Photography” at Imaging USA 2020, offers three tips:Enter juried competitions. Also participate in portfolio reviews with recognized jurors and reviewers. This gets your... Continue Reading >

The products clients want from photographers

September 2019 issue Business

When a client comes to you for a family, child, or pet portrait session, what products are they open to purchasing? Unsurprisingly, digital files are top of mind, according to a PPA consumer research study. But printed images in all their various forms aren’t far behind. Video, on the other hand, might be a tougher sell.© Professional Photographers of America Continue Reading >

Scenery for sale: Making a profit from landscape photography


7.25.2019 Profiles

Laura and Doug Bennett © Dennis HammonEver since they met on a scenic mountain pass in Colorado more than 10 years ago,  Doug Bennett, M.Photog.Cr., and Laura Bennett, M.Photog.Cr., have been on a journey together. Photographic hobbyists turned professional landscape photographers, the Colorado Springs couple has clicked their way through life, building up successful nature and landscape photography businesses along the way. Now mostly retired, Doug and Laura look back on what it took to... Continue Reading >

Research: Regardless of their age, consumers want prints

August 2019 issue Business

Consumers of all ages value printed photographs. While popular culture stereotypes may have you believing that millennials are only interested in digital photographs, research by PPA shows they want to buy printed photographs just as much as older clients do. In fact, there was no significant difference between millennial (born 1981-1996), Generation X (born 1965-1980), and baby boomer (born 1946-1964) consumers in their desire to purchase prints after a session with a professional... Continue Reading >

Pro tips for better presentation and speaking skills


August 2019 issue Business

Are you talking yourself out of sales? Have you considered the way you’re presenting yourself to clients? Your mannerisms and delivery might be affecting your client communications.Cindy AshtonCindy Ashton, an internationally known presentation strategist and CEO of Minerva Enterprises, thinks about these things all the time. Over 20 years of consulting on presentation skills, speaking voice, body language, and content delivery, she’s established tips for better business... Continue Reading >

Study: 45 percent of Americans plan to purchase photography

June 2019 issue Business

How's this for good news: Consumer research commisioned by PPA finds that 45 percent of American adults plan to purchase professional photography in the next 12 months. While most of those 100 million-plus people don't represent your target market, there is still a world of opportunity for selling all kinds of images. Here's the breakdown of what consumers expect to buy. © Professional Photographers of AmericaNote: Total does not equal 100 percent due to multiple responses.Sources:... Continue Reading >

How to improve the customer experience


May 2019 issue Business

Michael Barber has spent his career helping organizations improve their customer experience. Barber is senior vice president and chief creative officer at the marketing agency Godfrey. He spoke at Imaging USA in January in the popular Bridging the Gap track, explaining how photographers can optimize their customer experience by looking to bigger brands for guidance.© Courtesy Michael Barber Michael BarberBy framing his customer experience lessons in Beyoncé song titles, Barber makes it... Continue Reading >
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