3 iPad Apps for In-person Sales

April 2020 issue Business

IPads are lightweight, easy to use, and portable: Who wouldn’t like to use one for in-person sales sessions? While there are plenty of full-featured sales platforms you could consider using, here are three iOS-compatible apps worth looking at if you’d rather purchase something outright than pay a recurring subscription fee.Each one provides a pleasant user experience for clients while making your life a little easier as a studio manager. They all work directly on the iPad, can mirror... Continue Reading >

6 tips: how to connect with clients

March 2020 issue Business

It’s an unfortunate fact: You can give a client your best photographs ever, but if you don’t connect with them on a personal level during a session, they may not sing your praises. So what can you do to make them feel special and appreciated? Human behavior expert Vanessa Van Edwards, who gave the closing keynote at Imaging USA 2020, champions mirroring—noticing and copying aspects of a person’s verbal and body language—to make a connection with clients.Make eye contact—the... Continue Reading >

Product review: N-Vu sales platform

February 2020 issue Tech

© Courtesy N-VuIt’s no secret that a common weak point among photographers is sales. Photographers want to spend our time creating, not figuring out processes and systems for selling. That's where N-Vu comes in. N-Vu is a web-based sales platform for professional photographers. It’s versatile and can be used for in-person sales, online in-person sales (video or phone conferencing in real time from separate locations), and online sales galleries. But that’s just the tip of the... Continue Reading >

How to get around the cost barrier with clients

November 2019 issue Business

Some photographers are hesitant to charge the prices required for maintaining a healthy business because they fear clients will balk. Cost can be a barrier, but it isn't insurmountable. Communicating with clients and explaining the ways hiring you will personally benefit them will justify the cost. Delivering the benefits you promise will open the door to referrals. © Professional Photographers of America Continue Reading >

3 steps to small business success: Attract. Sell. Wow.

November 2019 issue Business

Do you have a business, a real business with a sustainable system to bring in clients, generate sales, and continue the process for years to come? What distinguishes a true business from someone pitching a craft is the ability to perpetuate the core business processes in a strategic way. So says Ramon Ray, founder of Smart Hustle Magazine, author of the book “The Celebrity CEO,” and an Imaging USA 2020 speaker. This reality can be difficult for creative pros, like photographers, who often... Continue Reading >

How to respond to sales objections

November 2019 issue Business

Rachel Marten, Cr.Photog., remembers all too clearly when the photography business just wasn’t cutting it financially for her family. The kids were getting older, college tuitions were looming on the horizon, and the family’s photography studio, Clark Marten Photography, then located in Columbus, Montana, was barely pulling in enough to make ends meet.© Clark Marten Photography Rachel Marten will speak at Imaging USA 2020.“We were stumbling over each other on the way to the poor... Continue Reading >

How to get your fine art displayed

October 2019 issue News

© Judith Pishnery Judy Pishnery will speak at Imaging USA 2020. Passion and creativity may have led you to a fine art photography project. But once you’ve poured your heart into the work, how do you get it seen and sold? Judith Pishnery, who will deliver the educational session “Insider’s Guide to Fine Art Photography” at Imaging USA 2020, offers three tips:Enter juried competitions. Also participate in portfolio reviews with recognized jurors and reviewers. This gets your... Continue Reading >

The products clients want from photographers

September 2019 issue Business

When a client comes to you for a family, child, or pet portrait session, what products are they open to purchasing? Unsurprisingly, digital files are top of mind, according to a PPA consumer research study. But printed images in all their various forms aren’t far behind. Video, on the other hand, might be a tougher sell.© Professional Photographers of America Continue Reading >

Scenery for sale: Making a profit from landscape photography

7.25.2019 Profiles

Laura and Doug Bennett © Dennis HammonEver since they met on a scenic mountain pass in Colorado more than 10 years ago,  Doug Bennett, M.Photog.Cr., and Laura Bennett, M.Photog.Cr., have been on a journey together. Photographic hobbyists turned professional landscape photographers, the Colorado Springs couple has clicked their way through life, building up successful nature and landscape photography businesses along the way. Now mostly retired, Doug and Laura look back on what it took to... Continue Reading >

Research: Regardless of their age, consumers want prints

August 2019 issue Business

Consumers of all ages value printed photographs. While popular culture stereotypes may have you believing that millennials are only interested in digital photographs, research by PPA shows they want to buy printed photographs just as much as older clients do. In fact, there was no significant difference between millennial (born 1981-1996), Generation X (born 1965-1980), and baby boomer (born 1946-1964) consumers in their desire to purchase prints after a session with a professional... Continue Reading >