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Balancing art and commerce


12.20.2017 Business

Identifying the ideal balance between art and commerce is a challenge for every photographer. Guy Tal’s path to success has been a road beset with compromises, all made to achieve his ultimate goal. For Tal, that means having the financial security to sustain a life filled with reading, art, and the great outdoors.  These are some of the lessons he learned during his journey to building a career he loves.© Guy TalNever lose touch with why you do what you do. There are much easier... Continue Reading >

One grand plan: Selling a senior portrait package up front


December 2017 issue Business

© Nate Peterson"The greatest piece of advice I received early in my photography career was that every image should tell a story,” says Nate Peterson, M.Photog., CPP, owner of NP Design & Photography. When he began planning a restructure of his senior portrait business for better results, he recalled that advice and extended it further: If every image should tell a story, then every client should have their story told through a unique experience and a personalized collection of images.... Continue Reading >

Sales fear: Get over it!

December 2017 issue Business

 © Professional Photographers of America  Continue Reading >

9 tips on the psychology of photo sales


November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >

Efficiency is the road to profitability, says this volume photographer


November 2017 issue Business

© Andrew FauldsThere’s a common notion among pro photographers that they have to choose volume or art. The idea is that quality declines as speed increases and that a fast-paced, high-volume environment is not conducive to high-quality work.But is that necessarily true?Andrew Faulds, M.Photog.Cr., CPP, is a photographer for the Scottsdale, Arizona, branch of Cilento Photography, a division of Lifetouch. He spends an average of one hour per portrait session. Yet Faulds has racked up... Continue Reading >

3 in-person sales mistakes you don’t have to make


October 2017 issue Business

Switching to in-person sales can offer a big boost to your photography business—if you can avoid these common pitfalls:© Julia Kelleher Photographer Julia Kelleher1. Not giving your new pricing structure a chance.“One of the things that trips up a lot of photographers is pricing,” says photographer Julia Kelleher, M.Photog.M.Artist.Cr., CPP, of Jewel Images. “They are too quick to switch out of a new pricing structure if things don’t appear to be working. They try it a... Continue Reading >

An in-person sales road map for photographers


October 2017 issue Business

© Julia Kelleher Photographer Julia KelleherEven from the early days of her business, Julia Kelleher, M.Photog.M.Artist.Cr., CPP, saw the shift to a digital-only model looming. Ten to 15 years ago, clients would order prints online but usually not large ones. Increasingly, they asked for digital files, and there were plenty of upstart photographers willing to oblige. When Kelleher opened her studio a decade ago, it seemed like the shoot-and-burn model was the way to go. After all, it was... Continue Reading >

Simple slideshow maker appeals to photographers and clients


9.8.2017 Tech

Clients want their photos now. But satisfying their desire for instant gratification isn’t easy. If you’re short on time and want a quick and easy way to share images with your clients, consider SmartSlides by Pixellu. This online slideshow creator has practically no learning curve and lets you produce slideshows within hours of a session.Create a slideshowStart by creating an account at pixellu.com. The user interface is minimalistic and simple to use. Within minutes you’ll be... Continue Reading >

Teri Fode’s biggest marketing mistake


8.25.2017 Business

Never let them forget youAlthough Sacramento-based photographer Teri Fode has built a flourishing senior portrait business over the past decade, she admits that an early career mistake cost her dearly. “It’s hard for me to believe it now, but for the first four years of my business I failed to keep in touch with my clients after the sale,” says Fode. Maintaining contact with clients post-assignment, during what she’s dubbed the “after party,” is something she teaches to... Continue Reading >
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