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The products clients want from photographers

September 2019 issue Business

When a client comes to you for a family, child, or pet portrait session, what products are they open to purchasing? Unsurprisingly, digital files are top of mind, according to a PPA consumer research study. But printed images in all their various forms aren’t far behind. Video, on the other hand, might be a tougher sell.© Professional Photographers of America Continue Reading >

Scenery for sale: Making a profit from landscape photography


7.25.2019 Profiles

Laura and Doug Bennett © Dennis HammonEver since they met on a scenic mountain pass in Colorado more than 10 years ago,  Doug Bennett, M.Photog.Cr., and Laura Bennett, M.Photog.Cr., have been on a journey together. Photographic hobbyists turned professional landscape photographers, the Colorado Springs couple has clicked their way through life, building up successful nature and landscape photography businesses along the way. Now mostly retired, Doug and Laura look back on what it took to... Continue Reading >

Research: Regardless of their age, consumers want prints

August 2019 issue Business

Consumers of all ages value printed photographs. While popular culture stereotypes may have you believing that millennials are only interested in digital photographs, research by PPA shows they want to buy printed photographs just as much as older clients do. In fact, there was no significant difference between millennial (born 1981-1996), Generation X (born 1965-1980), and baby boomer (born 1946-1964) consumers in their desire to purchase prints after a session with a professional... Continue Reading >

Pro tips for better presentation and speaking skills


August 2019 issue Business

Are you talking yourself out of sales? Have you considered the way you’re presenting yourself to clients? Your mannerisms and delivery might be affecting your client communications.Cindy AshtonCindy Ashton, an internationally known presentation strategist and CEO of Minerva Enterprises, thinks about these things all the time. Over 20 years of consulting on presentation skills, speaking voice, body language, and content delivery, she’s established tips for better business... Continue Reading >

Study: 45 percent of Americans plan to purchase photography

June 2019 issue Business

How's this for good news: Consumer research commisioned by PPA finds that 45 percent of American adults plan to purchase professional photography in the next 12 months. While most of those 100 million-plus people don't represent your target market, there is still a world of opportunity for selling all kinds of images. Here's the breakdown of what consumers expect to buy. © Professional Photographers of AmericaNote: Total does not equal 100 percent due to multiple responses.Sources:... Continue Reading >

How to improve the customer experience


May 2019 issue Business

Michael Barber has spent his career helping organizations improve their customer experience. Barber is senior vice president and chief creative officer at the marketing agency Godfrey. He spoke at Imaging USA in January in the popular Bridging the Gap track, explaining how photographers can optimize their customer experience by looking to bigger brands for guidance.© Courtesy Michael Barber Michael BarberBy framing his customer experience lessons in Beyoncé song titles, Barber makes it... Continue Reading >

Stop sabotaging your photography sales


April 2019 issue Business

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For creative professionals trying to make a living producing art on demand, fear can creep into many areas of the creative and business processes.© Jeff Dachowski Jeff... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

Rustic barnwoods for albums and frames

April 2019 issue Tech

© Courtesy FinaoQuality prints and albums last a lifetime, and the way they’re presented should reflect that. If a rustic style fits your clients’ aesthetic, Finao’s new barnwood material is for you. The neutral tones of grey, brown, and smoked oak coordinate with changing décor, and the weathered and distressed texture of reclaimed wood adds character.Barnwood materials are available for the Tribeca matted portrait box, as a cover panel for the One album, and for the Chelsea box.... Continue Reading >

5 tips on the business of photography from a century ago

February 2019 issue News

When it comes to business, some things never change. Even in 1914, when PPA’s member magazine was known as Abel’s Photographic Weekly, articles provided tips that still apply today.PUT BUSINESS FIRST. On being a professional: “In the first place, he was a good photographer, not just an amateur located under a skylight; secondly, he was something of an artist; and thirdly, and most important, he was in every sense a business man.”WORK HARD. On event photography: “First of all, let... Continue Reading >
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