Results

Study: 45 percent of Americans plan to purchase photography

Business

How's this for good news: Consumer research commisioned by PPA finds that 45 percent of American adults plan to purchase professional photography in the next 12 months. While most of those 100 million-plus people don't represent your target market, there is still a world of opportunity for selling all kinds of images. Here's the breakdown of what consumers expect to buy. © Professional Photographers of AmericaNote: Total does not equal 100 percent due to multiple responses.Sources:... Continue Reading >

How to improve the customer experience


May 2019 issue Business

Michael Barber has spent his career helping organizations improve their customer experience. Barber is senior vice president and chief creative officer at the marketing agency Godfrey. He spoke at Imaging USA in January in the popular Bridging the Gap track, explaining how photographers can optimize their customer experience by looking to bigger brands for guidance.© Courtesy Michael Barber Michael BarberBy framing his customer experience lessons in Beyoncé song titles, Barber makes it... Continue Reading >

Stop sabotaging your photography sales


April 2019 issue Business

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For creative professionals trying to make a living producing art on demand, fear can creep into many areas of the creative and business processes.© Jeff Dachowski Jeff... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

Rustic barnwoods for albums and frames

April 2019 issue Tech

© Courtesy FinaoQuality prints and albums last a lifetime, and the way they’re presented should reflect that. If a rustic style fits your clients’ aesthetic, Finao’s new barnwood material is for you. The neutral tones of grey, brown, and smoked oak coordinate with changing décor, and the weathered and distressed texture of reclaimed wood adds character.Barnwood materials are available for the Tribeca matted portrait box, as a cover panel for the One album, and for the Chelsea box.... Continue Reading >

5 tips on the business of photography from a century ago

February 2019 issue News

When it comes to business, some things never change. Even in 1914, when PPA’s member magazine was known as Abel’s Photographic Weekly, articles provided tips that still apply today.PUT BUSINESS FIRST. On being a professional: “In the first place, he was a good photographer, not just an amateur located under a skylight; secondly, he was something of an artist; and thirdly, and most important, he was in every sense a business man.”WORK HARD. On event photography: “First of all, let... Continue Reading >

Groundbreaking research reveals photography consumer needs


January 2019 issue News

What’s more important to consumers—the quality of your photos or how easy you are to work with? How soon do they expect to receive images after a session? Are they searching Google for a local photographer, or are they asking friends and family for recommendations?Until now, the answers to these questions were anyone’s guess. But PPA’s new Consumer Photography Buyers Study, conducted for the association by a third party, will finally provide reliable data revealing consumer... Continue Reading >

Questions lead to sales conversions


November 2018 issue Business

productive client conversations are essentialHas anyone ever gone into the business of photography for the love of sales? Possibly not. It’s the art of image making that draws photographers to the idea of becoming entrepreneurs. And while being a fantastic photographer is a good start, this alone will not make you a successful professional photographer. If you want to turn a healthy profit, then meeting your sales goals is essential.Phil M. JonesPhil M. Jones, a globally recognized... Continue Reading >

In-person sales ignited JoAnne and Jason Marino’s business


October 2018 issue Profiles

Lie down on the ground and snap photos of a bride and groom racing toward you on a motorcycle and a horse? No problem. Hang out the back of an SUV to capture images of an engaged couple driving down the road in a Corvette? Why not? Hop a last-minute 20-hour flight to Guyana to photograph the nuptials of a newly acquired client? Been there, done that. © Imagine Photography Jason and JoAnne MarinoInsanely adventurous wedding photography was once the bastion of JoAnne and Jason Marino’s... Continue Reading >

Bridging the gap between photographers and consumers

September 2018 issue News

Your favorite photography event has upped the ante. Imaging USA 2019, slated to kick off in Atlanta in January, promises to break new ground. Along with the blockbuster educational programming and epic parties for which PPA’s annual convention has long been known, unique programming will debut that promises to help photographers better connect with consumers.Unique new programmingPPA has embarked on an initiative to help bridge the gap between professional photographers and consumers.... Continue Reading >
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