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Befriending fear: Harness what scares you


January 2019 issue Business

He sounds like a slouch. He hangs around Judi Holler’s home and, well, everywhere she goes, for that matter. Cares for her and keeps her safe but wants her under his thumb, demanding that she vacuum or do laundry when she should be working. And check out his name: Fear. She should dump the guy, right? No way. Working with fear has become integral to Holler’s professional success.We’re not talking about an actual physical dude, of course. Fear is the metaphysical psychosis that occupies... Continue Reading >

A personal project redefined David Peters’ photography business


July 2017 issue Profiles

David Peters realized the true value of his work, and it changed his lifeFor decades, David Peters, M.Photog.Cr., F-ASP, ran a successful portrait business in Marin County, California, just outside of San Francisco. As he advanced into his 60s, Peters wondered if there might be a more profound purpose for him and his work, something to refocus his efforts and allow him to continue his career on renegotiated terms.Around the time he was contemplating questions that would potentially alter... Continue Reading >

How you know you’ve made it as a pro photographer


9.15.2016 Business

How do you know when you've made it as a pro? Professional Photographer asked five Imaging USA 2017 speakers about success: Kay Eskridge"When your clients become repeat clients, year after year and for all their photographic needs. When your clients think of you first when planning anything that needs to be photographed—all of their life events, you’re a part of." Kay W. Eskridge, M.Photog.Cr., CPP, Images by Kay & Co. Photography, Phoenix, Arizona Mary Fisk-Taylor"I’ve... Continue Reading >
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