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The products clients want from photographers

September 2019 issue Business

When a client comes to you for a family, child, or pet portrait session, what products are they open to purchasing? Unsurprisingly, digital files are top of mind, according to a PPA consumer research study. But printed images in all their various forms aren’t far behind. Video, on the other hand, might be a tougher sell.© Professional Photographers of America Continue Reading >

Review: Red River Paper Palo Duro Baryta Fiber 300 Photo Paper


5.30.2019 Tech

Remake of an Ansel Adams favoriteThere are few paper types that showcase an image’s depth and color as well as high-quality semi-gloss or glossy baryta inkjet papers. There are many on the market from which to choose, with Red River Paper being a leader in this category. The company recently relaunched a paper it offered from 2012 to 2016. Renamed Palo Duro Baryta Fiber, the paper has a 100% alpha-cellulose base stock, a weight of 300 gsm, and a thickness of 13.8 mil. There are no printed... Continue Reading >

Rustic barnwoods for albums and frames

April 2019 issue Tech

© Courtesy FinaoQuality prints and albums last a lifetime, and the way they’re presented should reflect that. If a rustic style fits your clients’ aesthetic, Finao’s new barnwood material is for you. The neutral tones of grey, brown, and smoked oak coordinate with changing décor, and the weathered and distressed texture of reclaimed wood adds character.Barnwood materials are available for the Tribeca matted portrait box, as a cover panel for the One album, and for the Chelsea box.... Continue Reading >

Jason and JoAnne Marino discuss in-person sales

9.25.2018 Business

How'd you like to grow your business 400 to 500 percent? Jason and JoAnne Marino of Imagine Photography made it happen by switching to in-person sales. Here's what they say about in-person sales, print products, and their move from wedding to portrait photography. RELATED: Learn more about the Marinos' in-person sales journey Continue Reading >

High-end wall art revived a photography business


July 2018 issue Profiles

The combination of Monica Sigmon and Michael Taylor seemed like a match made in photography heaven. Monica Sigmon, M.Photog.Cr., had founded a successful portrait studio in Williamsburg, Virgina, in 2000 and steadily built a reputation as a popular speaker at photography events. Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, was a past PPA president, a recognized titan of the photography industry, and a veteran speaker with more than 400 photography seminars to his credit. So when the... Continue Reading >

Feeling it: Relaxed leather mini albums

July 2018 issue Tech

Thanks to its soft, relaxed leather, the 4x5 Mini Leather Wrap Album from H&H Color Lab begs to be picked up and opened. Select from four design themes—Charmed, Hearts, Diamonds, and Primitive—with a choice of watercolor, art matte, or recycled paper. It’s available with eight to 24 sides.The four styles work for weddings, engagement, boudoir, seniors—practically any kind of session. The albums are handcrafted, with each signature group sewn in.The service time is three days, and... Continue Reading >

7 lessons in rehabbing a photography business


6.25.2018

Monica Sigmon and Michael Taylor share hard-earned insightsProfessional photography is an ever-evolving enterprise. Success requires an ability to adapt to changing markets while staying true to your unique vision. Monica Sigmon, M.Photog.Cr., and Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, of Sigmon Taylor Photography learned this lesson firsthand as they refocused and revitalized their Williamsburg, Virginia, portrait business after a downturn during the financial crisis of the... Continue Reading >

The dirty half-dozen: Photography sales mistakes


6.25.2018 Business

Insights from Bruce and Josh Hudson on common mistakesThe business of professional photography is full of potential hazards, especially when it comes to marketing and sales. But as established and highly profitable studios like Seattle’s Hudson's Portrait Design demonstrate, there is a roadmap for success. You just have to be willing to put in the work.© Hudson's Portrait DesignThe father-son team of Bruce Hudson, M.Photog.Cr, and Josh Hudson is proof that strategic methodologies... Continue Reading >

10 tips for face-to-face selling


June 2018 issue Business

Over the past 14 years, I’ve increased my studio’s annual revenue nearly tenfold, with consistent, predictable gains each year. And in the past four years, according to the PPA Benchmark, my studio has ranked in the top 5 percent of PPA member studios across the country in both gross and net revenue. This isn’t bragging. It’s an illustration of the power of in-person sales (IPS).© Johnny SundbyThere’s a distinct difference between the photographer who conducts live, in-person... Continue Reading >

Alan Ross: A little bit of talent, a little bit of chutzpah, and a little bit of luck


April 2018 issue Profiles

An unpretentious icon shares the greatest lessons of his careerAlan Ross describes his career progression as “a little bit of talent, a little bit of chutzpah, and a little bit of luck.” It’s a humble characterization of a career that has included an impressive array of experiences, from working with Ansel Adams to creating commercial images for some of America’s biggest brands. Yes, Ross has had an uncanny ability to be in the right place at the right time. However, what he did with... Continue Reading >
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