Results

President’s Message: Perception vs. reality


News

PPA President Audrey Wancket © JAMIE HAYESDon't be intimidatedPerception is the way a person thinks about something. Ask five people to describe a thing and you’ll get five different answers.William Branson III M.Photog., Cr., is a PPA life member and talented portrait photographer. “When I first attended the conventions and programs, I would sit in the back of programs by myself as I had not yet made any friends,” he told me. “I was petrified by all the people and intimidated... Continue Reading >

Study: 45 percent of Americans plan to purchase photography

Business

How's this for good news: Consumer research commisioned by PPA finds that 45 percent of American adults plan to purchase professional photography in the next 12 months. While most of those 100 million-plus people don't represent your target market, there is still a world of opportunity for selling all kinds of images. Here's the breakdown of what consumers expect to buy. © Professional Photographers of AmericaNote: Total does not equal 100 percent due to multiple responses.Sources:... Continue Reading >

Certified professional photographer credential speaks volumes


Business

If there’s a single credential that’s nearly universally understood by consumers as a professional stamp of approval, it’s certification. Certification exists across many industries and professions—accounting, medicine, and education, among others. While they may not have an appreciation for the specific criteria that must be met for certification in any given market segment, the public instinctively understands that certification connotes competence. They know that an individual who... Continue Reading >

PPA President’s message: Stock your tool belt


May 2019 issue Business

Audrey Wancket © Jamie HayesWhat skills could you add to your business? For a while I thought spring would never arrive. It was a very cold, snowy, long winter in northern Illinois, and yet here we are more than halfway to summer already. I hope 2019 has started off well for you, both creatively and financially. Let’s be sure to keep an eye on our goals and marketing plans throughout the year, making adjustments as needed.I specialize in portraits, and May is the first month I can... Continue Reading >

PPA President’s message: Don’t be satisfied


April 2019 issue Business

Audrey Wancket by © Jamie HayesPush your limitsIf I ever become satisfied with where I am, I’ll know it’s time to retire. I set goals and when I reach one, I set another. Some goals are financial, others are skills-based.This year I’ve set a goal to enter the artist category in PPA’s International Photographic Competition. I have always competed in the portrait category, where I feel safe and can do well. But this year I have challenged myself to take control of the butterflies... Continue Reading >

The dramatic history of Professional Photographers of America

3.5.2019 News

Book chronicles the oldest professional association for working photographersThe history of Professional Photographers of America was literally 150 years in the making. And chronicling that history was itself a feat. After more than two years of extensive analysis, PPA has published its storied history in the book “The Challenge to Succeed: 150 Years of Professional Photographers of America.”PPA’s antecedent, the National Photographic Association, was founded in 1868 by a small group... Continue Reading >

PPA President’s message: A work in progress


March 2019 issue Business

Audrey Wancket by © Louis TonsmeireKeep LearningWe are members of the greatest photographic association in the world. Over my three-plus decades as a member, I have taken advantage of all that PPA has offered. I refer to it as my PPA journey. The paths along this journey have led me to where I am today as I begin my year serving as your PPA president. It is an honor and a privilege to represent all the members of an organization that I am so passionate about.Welcome to our newest... Continue Reading >

Grand Imaging Award goes to Ella Carlson

1.29.2019 News

Ella Carlson, M.Photog.M.Artist.Cr., CPP, EA-ASP, was named the 2019 Grand Imaging Award winner by Professional Photographers of America. Carlson the took top prize for her non-event album, “Most Wanted,” which depicts fantastical mythical creatures. © Professional Photographers of America Ella Carlson with PPA President Stephen Thetford, M.Photog.Cr., CPP (left), and Doran Wilson, M.Photog.MEI.Cr., CPP, F-ASP 2019’s Grand Imaging Awards were held in January at Imaging USA in... Continue Reading >

PPA launches new drone photography certification


July 2017 issue News

Justin Moore first to be certified by PPAIn response to a growing interest in aerial images, PPA has launched a drone photography certification program. To become a certified drone photographer, a PPA member must submit an application showing that he or she meets certain minimum requirements—an FAA Section 333 certificate or remote pilot certificate (Part 107), proof of general liability insurance, UAS registration number, and a logbook summarizing 30 hours of flight time—and then pass a... Continue Reading >
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