President’s Message: Develop Your Brand

April 2020 issue Business

© Tim Kelly and Kyla Renee Paintings PPA President Gregory DanielMany years ago, during a long-term goal planning session, my wife, Lesa, and I recognized that our focus on being a general purpose, mom-and-pop studio needed to change. We determined that growth in the 21st century would depend on elevating our images to the level of fine art. As a result of our changed target, we developed a new business model and plan that would transform our studio over the next several years. This... Continue Reading >

President’s message: Start today

March 2020 issue Business

PPA President Gregory Daniel     ©Tim Kelly and Kyla Renee PaintingsMy wish for each of you is to live your best life in this amazing profession. I cannot think of another occupation that provides such a wonderful lifestyle while giving so much joy not only to your clients but to yourself and your family as well. Photography provides endless opportunities for creating meaningful and lasting relationships with your clients. The more you invest in their successes, dreams, and legacies, the... Continue Reading >

President’s Message: Finding the words

February 2020 issue Business

© Gregory Daniel Portraits and Kyla Renee PaintingsA picture is worth a thousand words, as we all know. This well-used phrase is why I chose to be a photographer and not a writer.This, my final letter to you as president of PPA, has me searching for the right words to express my gratitude for the opportunity to serve you in this role for the past year. I can start by mentioning the travel and all the beautiful places I was able to visit as president. I am especially fortunate to have met... Continue Reading >

President’s message: Welcome 2020

January 2020 issue News

© Gregory Daniel Portraits and Kyla Renee Paintings PPA President Audrey WancketI love January: new year, new goals, and most of all, Imaging USA. Nashville, here we come. It’s exciting to be at an event where more than 10,000 photographers gather and everyone learns, shares, and gets inspired. Those of us who have been to many PPA annual conventions (more than 30 for me) know generally what to expect when we get there.But members who are at their first or second Imaging USA may not... Continue Reading >

President’s message: A busy and wonderful time

December 2019 issue Business

© Gregory Daniel Portraits and Kyla Renee PaintingsThe holidays are my busiest time of year both in the studio and personally. Somehow, I always get it all done—the orders for clients, the framing, the shopping for holiday presents for everyone, and the decorating. It’s a time of year I refer to as barely organized chaos. There might be a day or two (or even five) that I feel stressed, but for the most part, I truly enjoy it.Back in the old days, we had to order wall portraits by the... Continue Reading >

President’s message: Learning from the greats

October 2019 issue Business

© Gregory Daniel Portraits and Kyla Renee Paintings PPA President Audrey WancketPhotographers get to earn our living doing something we love. And we get to spend our working hours creating images that clients love. That’s especially true for portrait and wedding photographers. We create images that help our subjects feel great about how they look, portraits that show children how much they are valued, and wedding mementos that are so much more meaningful than marriage licenses. Our... Continue Reading >

High-mileage photograph

9.4.2019 News

Loan Collection image travels the worldWhen Dan Francis, M.Photog,Cr. CPP, entered photographs in the International Photographic Competition last year, he had no idea how far one would go. Literally.From his home base in Fargo, North Dakota, Francis sent “Passing Time” to Georgia in mid-2018 for judging at IPC. There it scored a 98, landing it in PPA’s prestigious Loan Collection. © Courtesy Dan Francis Dan Francis flew to Italy to see his image "Passing Time" displayed in... Continue Reading >

President’s Message: Perception vs. reality

June 2019 issue News

PPA President Audrey Wancket © JAMIE HAYESDon't be intimidatedPerception is the way a person thinks about something. Ask five people to describe a thing and you’ll get five different answers.William Branson III M.Photog., Cr., is a PPA life member and talented portrait photographer. “When I first attended the conventions and programs, I would sit in the back of programs by myself as I had not yet made any friends,” he told me. “I was petrified by all the people and intimidated... Continue Reading >

Study: 45 percent of Americans plan to purchase photography

June 2019 issue Business

How's this for good news: Consumer research commisioned by PPA finds that 45 percent of American adults plan to purchase professional photography in the next 12 months. While most of those 100 million-plus people don't represent your target market, there is still a world of opportunity for selling all kinds of images. Here's the breakdown of what consumers expect to buy. © Professional Photographers of AmericaNote: Total does not equal 100 percent due to multiple responses.Sources:... Continue Reading >

Certified professional photographer credential speaks volumes

June 2019 issue Business

If there’s a single credential that’s nearly universally understood by consumers as a professional stamp of approval, it’s certification. Certification exists across many industries and professions—accounting, medicine, and education, among others. While they may not have an appreciation for the specific criteria that must be met for certification in any given market segment, the public instinctively understands that certification connotes competence. They know that an individual who... Continue Reading >