How to run a charitable marketing campaign

March 2017 issue Business

HOw to make Celebration of Smiles work for your businessMarketing is essential to building a healthy business, and there’s a wide array of vehicles that can carry a marketing message. One method is charitable marketing, which offers a best-of-both-worlds win-win opportunity by doing good for a philanthropic purpose while showing potential clients that you’re invested in a community or higher purpose beyond your own commercial interests.One of PPA Charities’ signature events,... Continue Reading >

Giving back in smiles

August 2016 issue News

Family portrait month benefits PPA CharitiesPPA Charities’ Family Portrait Month encourages members to earmark a portion of their September family portrait earnings to PPA Charities’ fundraising efforts on behalf of Operation Smile, Dando Amor, and other philanthropic projects.Family Portrait Month works like this: Participating studios charge their usual rates for portrait sessions and donate all or some of the earnings from each session to PPA Charities. Clients receive a... Continue Reading >