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Get a natural look from off-camera flash


January 2020 issue Tech

I think a lot of photographers view flash as ugly and the opposite style of natural light. The truth is flash is just light you have total control over. You can make it look as natural as you’d like while having the added benefit of that control.© Vanessa JoyThis shoot was for the cover of my upcoming book, which is about how to use off-camera flash in 32 specific scenarios. I didn’t want the cover to be an obviously flash-based image. I wanted it to emulate natural light and be an... Continue Reading >

How personal work helps Jenny Risher stand out from the crowd


December 2019 issue Profiles

When you ask Detroit-based portrait, editorial, and advertising photographer Jenny Risher what makes her work unique, she starts talking about banana pudding.Huh?© Jenny Risher“To be a really successful photographer you need to have something that sets you apart from the competition; something that makes your work unique,” she says.But what’s that got to do with banana pudding?“It’s something I tell my fashion photography students: If you want to be noticed you have to... Continue Reading >

Lighting tutorial: A big-window feel in a small space


December 2019 issue Tech

There’s being prepared, and then there’s knowing how to adapt to the unexpected. To make quality images in any conditions, it’s important to learn and develop effective techniques to use and modify light.© Ian SpanierIn this case, I was on an assignment for The Wrap to photograph a number of producers and Hollywood bigwigs attending a conference. The shoot took place in the green room, a small conference room at Hollywood’s SLS Hotel where conference speakers could relax while... Continue Reading >

3 reasons tweens are great for your senior portrait business


November 2019 issue Business

© Audrey Woulard Photographer Audrey Woulard will present a demo session at Imaging USA 2020.Photographers tend to overlook the tween market, but the pre-teen set is just as excited as a high school senior (perhaps even more) to be the subject of a portrait session. And if you gain their trust now, they’ll remember you when they think about booking a senior session down the road.Here are three reasons tweens are your ticket to expanding your high school senior client base, according to... Continue Reading >

Belly Beautiful thrives on powerful feelings


October 2019 issue Profiles

Karen Marie Hourscht builds a brand—and a creative portfolio—on client experience© Belly Beautiful Karen Marie Hourscht will present a half-day pre-con session at Imaging USA 2020.A former labor and delivery nurse with 13 years of professional photography experience, Karen Marie Hourscht understands what it’s like to work with pregnant women and newborn babies. She also understands the importance of creating a good client experience. Hourscht’s photographer-client relationship is... Continue Reading >

Erich Caparas gives photographers an education


October 2019 issue Profiles

Stepping back to help others move forward© Erich Caparas Erich CaparasIn 2002, after 22 years working as a photographer and graphic designer, Erich Caparas, M.Photog., walked away. “I was burned out,” he says of his career in the commercial niche. He craved something different, so he moved to Florida to become, of all things, a real estate broker.For nine years, Caparas built his brokerage business. But photography wasn’t done with him yet. In 2011, he picked it up again as a... Continue Reading >

Research: Where clients want their photo sessions

9.25.2019 Business

Don't worry; you're in the right placeThere seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among consumers by generation. While respondents had to select one option or the... Continue Reading >

Don MacGregor’s top tips for environmental portraiture


September 2019 issue Profiles

© Don MacGregor Don MacGregor will speak at Imaging USA 2020.Working outsideAt one time, environmental portraits were seen as an easy entry point into professional portrait photography. Photographers with even limited experience could take a family to a park, sit them in a scenic spot, and fire away. The good ones would know the value of photographing during the magic hour and employ posing and composition techniques to increase the quality of the images. Still, many images looked like... Continue Reading >
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