Results

Belly Beautiful thrives on powerful feelings


October 2019 issue Profiles

Karen Marie Hourscht builds a brand—and a creative portfolio—on client experience© Belly Beautiful Karen Marie Hourscht will present a half-day pre-con session at Imaging USA 2020.A former labor and delivery nurse with 13 years of professional photography experience, Karen Marie Hourscht understands what it’s like to work with pregnant women and newborn babies. She also understands the importance of creating a good client experience. Hourscht’s photographer-client relationship is... Continue Reading >

Erich Caparas gives photographers an education


October 2019 issue Profiles

Stepping back to help others move forward© Erich Caparas Erich CaparasIn 2002, after 22 years working as a photographer and graphic designer, Erich Caparas, M.Photog., walked away. “I was burned out,” he says of his career in the commercial niche. He craved something different, so he moved to Florida to become, of all things, a real estate broker.For nine years, Caparas built his brokerage business. But photography wasn’t done with him yet. In 2011, he picked it up again as a... Continue Reading >

Research: Where clients want their photo sessions

9.25.2019 Business

Don't worry; you're in the right placeThere seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among consumers by generation. While respondents had to select one option or the... Continue Reading >

Don MacGregor’s top tips for environmental portraiture


September 2019 issue Profiles

© Don MacGregor Don MacGregor will speak at Imaging USA 2020.Working outsideAt one time, environmental portraits were seen as an easy entry point into professional portrait photography. Photographers with even limited experience could take a family to a park, sit them in a scenic spot, and fire away. The good ones would know the value of photographing during the magic hour and employ posing and composition techniques to increase the quality of the images. Still, many images looked like... Continue Reading >

Compose outdoor portraits that sell


September 2019 issue Business

Create purchasing desire with environmental family portraitsCarefully designed and crafted environmental portraits can create significant purchasing desire and ultimately higher sales. This style of portrait captures the essence of a family combined with the beauty of the world we live in. Further, this style is ideal for enhancing the decor of a home in the form of wall portraits.©Don MacGregor  Don MacGregor will speak at Imaging USA 2020 in Nashville.The photographer’s vision... Continue Reading >

Photographer Steve Fiehl documents New York City shelter life


September 2019 issue News

We see homeless people on the street but rarely do we learn their particular stories. Steve Fiehl’s personal project “Resilient Souls” gave him the opportunity to hear and share stories of these individuals via portraits and documentary photographs he made at New York City’s The Bowery Mission. The images, with quotes from the portrait subjects, were exhibited at the International Center of Photography in June.The Bowery Mission often turns away photographers who ask to make images of... Continue Reading >

In real life: Nichole Manner connects with seniors


August 2019 issue Profiles

© Nichole Manner Photographer Nicole MannerA phone consultation with a teenager? That’s unusual, says photographer Nichole Manner, M.Photog. These days, teens avoid talking on the phone like the plague. So nine times out of 10, Manner’s pre-session phone consultation to gather information about the subject’s interests and personality is a conversation between herself and the subject’s parent. Nevertheless, she makes an effort to connect with teens directly via their preferred... Continue Reading >

President’s message: Photographers can change lives


August 2019 issue Business

© Gregory DanielLike many photographers, I donate sessions and portraits to various fundraising auctions. These charitable donations can not only help my favorite organizations, they can also reap marketing benefits such as building goodwill and name recognition in the community.These charitable marketing opportunities are great, and there’s even more you can do with your talents to make a difference in the world. A doctor giving time and expertise to treat those who can’t afford... Continue Reading >
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