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Alison Winterroth Keeps Newborn Portraits Simple

By Amanda Arnold
May 2020 issue Profiles

© Alison Winterroth Photographer Alison WinterrothSometimes you dream of being a photographer your whole life. Sometimes you back into it. The latter was the case for Alison Winterroth, who fell in love with photography while making product shots of the jewelry she sold on Etsy. Jewelry making fell by the wayside when her children were born, she says. But photography became an obsession. After perfecting her craft by photographing her own kids, she opened a studio in Tampa, Florida, finding... Continue Reading >

How to stage a successful newborn session

By Jeff Kent
9.25.2019 Business

Newborn photography is like no other discipline, says Karen Marie Hourscht of Belly Beautiful. You can’t just show up and wing it.To stage a successful newborn session, you need to prepare and work a good system.© Belly BeautifulInform. Before the session, send info to the client. This allows them to be prepared and to feel less anxious. Include everything they need to know—from what to feed babies to avoid gas during the session to exactly what you’re going to do in the... Continue Reading >

Photo gallery: Sandra Coan’s portrait photography for families

Images by Sandra Coan
June 2019 issue Galleries

Sandra Coan has one of the most successful portrait studios in the Seattle area, pursuing her own brand of maternity and newborn photography, a six-figure business built on what she wants to do and how she wants to do it. The process took time and hard work, and it started by building a better brand. Here's a sampling of her work. RELATED: How Sandra Coan took her business from side hustle to six figures. Continue Reading >

Photo gallery: Eden Bao’s beautiful moms and babies

Images by Eden Bao
September 2017 issue Galleries

Seattle-based Eden Bao specializes in maternity, newborn, and baby photography, but it's her maternity glamour shots, often set in dramatic landscapes with elegant wardrobe sections, that initially attract expectant moms. "Clients know what they want, but they can't always see it," she says. "They want to look beautiful and sexy, but they feel bloated and have 'cankles.' They want to be goddesses—sexy but not be completely bare."Understanding what her clients want and need is one way Bao... Continue Reading >

Should you niche? Dani Miller did and her studio thrived

By Jeff Kent
October 2016 issue Profiles

About five years ago, Dani Miller was having serious doubts about the future of her studio. She’d been in business for a handful of years, experiencing moderate success by taking on just about any photo work that walked through the door. Weddings, portraits, commercial shoots—this Jane-of-all-trades would do it all.However, as she pondered her professional life, she wondered if she could keep it going. Was she too diversified in her work? Was her business model sustainable? When she... Continue Reading >

Thriving under the northern lights

By Stephanie Boozer
September 2015 issue Profiles

Alli Peck’s heart-warming portraits from a land of snow and iceThe Great Plains of Canada are wildly beautiful, with open prairies and deep green forests stretching eastward for miles from the base of the Rocky Mountains. Though they extend mainly across the so-called “prairie provinces” of Alberta, Saskatchewan, and Manitoba, they begin humbly in the northeastern edge of British Columbia, where the jagged mountains end peaceably in a majestic backdrop. Winters are long and cold here,... Continue Reading >
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