Easy exposure

February 2017 issue Tech

Bay Photo offers a spectacularly easy display option with the Xpozer. Bay Photo creates a Vivid Satin Print of your image and sends it to you, along with an extremely lightweight aluminum tension hanging system, in a neat reusable cardboard case. Especially suited to modern décor and wall art groups, the display holds the taut frameless print away from the wall. The Xpozer also gives you a way to offer art prints that can easily be packed up and sent home with a buyer, ready to hang.An...Continue Reading >

Dachowski Photography studio aims for print sales

February 2017 issue Business

Dachowski Photography, run by the husband-and-wife team of Jeff Dachowski, M.Photog.Cr.,CPP, and Carolle Dachowski, M.Photog.Cr., is based in Bedford, New Hampshire. While the Dachowskis handle nearly every photography specialty—wedding, family, baby, commercial, senior, child, product, and food—their primary focus is photographic illustrations of people. The Dachowskis have built their business on sales of wall portraits. Their studio reflects this strategy:There’s an inviting and...Continue Reading >

Print-and-go portraits are crowd pleasers


10.14.2016 Business

makING on-site printing payDave Stana, Cr.Photog., CPP, of Frisco, Texas, and Bill Vahrenkamp, Cr. Photog., of Mansfield, Texas, want to show fellow photographers a pathway to more profits using the skills and equipment they already possess. On-site printing, they say, is something consumers want and will pay for.The key, notes Stana, is providing high-quality images that clients would expect from a custom portrait session or wedding booking, with the addition of a take-home product...Continue Reading >

Making bank on pop-up retail photography


10.14.2016 Business

© Dave StanaLooking for a way to supercharge profits from on-site printing? Consider pop-up retail. These temporary storefronts typically show up at malls and other shopping centers before holidays for themed pictures with Santa Claus, the Easter Bunny, or for Halloween.Pop-up retail photography can be a lucrative endeavor, and it may be a lot more manageable than many photographers realize.The first step is securing a high-visibility location where you can attract the right customers....Continue Reading >

9 Best ways to hang photo prints


9.27.2016 Business

When you're looking to fill walls with art, the right arrangement is what really counts. Here are a few helpful ideas for effectively displaying prints on a wall that you can use in your studio showroom or share with clients. Start with the preparation. You want to make sure that everything will turn out perfectly, so before you hang anything, make a sketch or lay your prints out on the floor to get an impression of how they will look together and the overall effect of your arrangement.©...Continue Reading >

People aren’t preserving their photographs

October 2016 issue Business

You know your clients should have prints to preserve their family memories and own something to pass down to future generations. But what can you say to convince them that it's not enough to keep just digital images? Here are a few revealing results from a survey conducted by Professional Photographers of America that just might help.© PPAThere's more info about the importance of printed photographs at printmovement.org.Continue Reading >

Light painting: The art, science, and business


9.26.2016 Business

Sweeping illuminationIn my 42 years as a professional photographer, nothing has excited me more about image making than the technique of painting with light. Though it originated with film, digital light painting provides a level of control over the image not possible with any other method, taking a number of long exposures of a subject in a darkened area using continuous light and then blending those exposures in Photoshop.© John HartmanBecause they're composed of many separate...Continue Reading >

Should you niche? Dani Miller did and her studio thrived


October 2016 issue Profiles

About five years ago, Dani Miller was having serious doubts about the future of her studio. She’d been in business for a handful of years, experiencing moderate success by taking on just about any photo work that walked through the door. Weddings, portraits, commercial shoots—this Jane-of-all-trades would do it all.However, as she pondered her professional life, she wondered if she could keep it going. Was she too diversified in her work? Was her business model sustainable? When she...Continue Reading >

Sales: 5 ways photographers psych themselves out


9.6.2016 Business

1. I don’t live in a market where people spend that kind of money.I hear this one a lot! This was my biggest fear when I began selling artwork to my clients. All markets are different. But there are all sorts of people in your market and the surrounding area who value photography in different ways. There are people who will invest money in photographs. And sometimes you'll be surprised by who will spend money on photography and who won’t. It all comes down to how valuable the client feels...Continue Reading >

Building a better life


September 2016 issue Business

Saying yes to specialization and to print productsAmber Henry needed to make a change, not just in her business but also in her life. A single mom struggling through a difficult job at a large franchise portrait studio, she didn’t have enough of anything—time, money, flexibility, or inspiration. Deep down, she knew what she loved. She just didn’t know how to create an occupation and a life around it.SituationHenry started working with the franchise studio in 2004. She was 21 years...Continue Reading >
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