Branding: Define and deliver


April 2017 issue Business

People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch.As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear. Heaven forbid I try to pass off a...Continue Reading >

The pro photographer: Half artist, half entrepreneur

March 2017 issue Business

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How to write a press release


March 2017 issue Business

Has your work won a district competition or been selected for the Loan Collection? Do you want to let your contacts know you’re now a certified professional photographer? PPA provides press release templates so you can share good news with your local community.The downloadable templates include the facts about your achievement and allow space for you to customize them with information about you and your studio. Once you complete a release, just email it to your local media, preferably to...Continue Reading >

Owning his niche: Todd Klassy’s agricultural photography


March 2017 issue Profiles

When Todd Klassy was 9 years old, his father was badly injured in a tractor accident while working on the family farm. He spent months laid up and recovering from his injuries. Devastated emotionally and financially, the family wasn’t sure how they’d get through the upcoming harvest. What happened next was like a scene out of a feel-good TV commercial. At harvest time, all the farmers in the county showed up with equipment to help pick corn. Women arrived with plates of food, and the...Continue Reading >

Weddings with a Rocky view


February 2017 issue Profiles

Darren Roberts is miles from where he started—and sometimes miles from anywhere. That’s entirely the point.Roberts, an erstwhile neuroscience student, was on the brink of a career in dentistry when he had a change of heart. “I just didn’t think I’d enjoy it,” he says. So he pulled up his roots in Saskatchewan, Canada, and relocated to Calgary, on the edge of the picturesque Canadian Rockies.Roberts enrolled in photography school, which had a heavy commercial focus. From the...Continue Reading >

You can’t compete without being unique


December 2016 issue Business

And you have to take responsibility for thatNo doubt there’s more competition in the photography field than ever before, and it’s not just with other pros. Today we face the competition of the cell phone camera, ever-more-affordable professional equipment, and the constantly evolving dynamics of how people spend their time and money. But I’m here to offer both a lesson and a solution to this real challenge.The lessonBefore I delve into the solution, I want to share a lesson. I’m a...Continue Reading >

Audrey Woulard: Striking gold in the tween market


December 2016 issue Profiles

The space betweenWhen Audrey Woulard started her business 15 years ago, she was a baby photographer. She did great work, built up a loyal clientele through word of mouth, and developed a reputation as one of Chicago’s best.Then her subjects started growing up. Woulard decided to adapt her business accordingly. She became a child photographer, following the kids as they became toddlers, then elementary school kids.The game continued to change, of course. All of those cute little kids...Continue Reading >

6 ways to show the difference


September 2016 issue Business

PPA’s See the Difference campaign provides PPA photographers with marketing materials that show consumers the difference using a professional photographer makes. The materials cater to five photography specialties—weddings, families, high school seniors, pets—and certified professional photographers. What’s available:1. Customizable brochures: These describe in detail the technical skills, artistry, and professionalism clients can expect from a PPA photographer. Photographers can edit...Continue Reading >

Power Pricing: Susan Stripling’s studio thrives on cost analysis


September 2016 issue Profiles

There is no one-size-fits-all “It seems fairly universal that when a photographer gets started, they’re afraid to ask a client for money, which is fascinating to me,” wedding photographer Susan Stripling says. “It seems like something you’d want to do. But everybody goes through a period of time where they’re shooting to build a portfolio and doing favors for friends. When they have to charge what they’re worth, artists seem to sort of pause because asking clients for money is...Continue Reading >

Xara Web Designer 365 Makes It Easy


7.29.2016 Tech

Having a web presence can be tough, and keeping it updated can be even tougher. If you’re looking for a simple yet powerful Web design software that doesn’t require a knowledge of coding, then Xara Web Designer 365 Premium may be your solution.To find out more, I dove into Xara Web Designer 365 Premium for several hours to design a single-page Supersite, which the company explains is an alternative way of publishing a website that provides instant navigation between pages along with...Continue Reading >
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