You can’t compete without being unique


December 2016 issue Business

And you have to take responsibility for thatNo doubt there’s more competition in the photography field than ever before, and it’s not just with other pros. Today we face the competition of the cell phone camera, ever-more-affordable professional equipment, and the constantly evolving dynamics of how people spend their time and money. But I’m here to offer both a lesson and a solution to this real challenge.The lessonBefore I delve into the solution, I want to share a lesson. I’m a...Continue Reading >

Audrey Woulard: Striking gold in the tween market


December 2016 issue Profiles

The space betweenWhen Audrey Woulard started her business 15 years ago, she was a baby photographer. She did great work, built up a loyal clientele through word of mouth, and developed a reputation as one of Chicago’s best.Then her subjects started growing up. Woulard decided to adapt her business accordingly. She became a child photographer, following the kids as they became toddlers, then elementary school kids.The game continued to change, of course. All of those cute little kids...Continue Reading >

6 ways to show the difference


September 2016 issue Business

PPA’s See the Difference campaign provides PPA photographers with marketing materials that show consumers the difference using a professional photographer makes. The materials cater to five photography specialties—weddings, families, high school seniors, pets—and certified professional photographers. What’s available:1. Customizable brochures: These describe in detail the technical skills, artistry, and professionalism clients can expect from a PPA photographer. Photographers can edit...Continue Reading >

Power Pricing: Susan Stripling’s studio thrives on cost analysis


September 2016 issue Profiles

There is no one-size-fits-all “It seems fairly universal that when a photographer gets started, they’re afraid to ask a client for money, which is fascinating to me,” wedding photographer Susan Stripling says. “It seems like something you’d want to do. But everybody goes through a period of time where they’re shooting to build a portfolio and doing favors for friends. When they have to charge what they’re worth, artists seem to sort of pause because asking clients for money is...Continue Reading >

Xara Web Designer 365 Makes It Easy


7.29.2016 Tech

Having a web presence can be tough, and keeping it updated can be even tougher. If you’re looking for a simple yet powerful Web design software that doesn’t require a knowledge of coding, then Xara Web Designer 365 Premium may be your solution.To find out more, I dove into Xara Web Designer 365 Premium for several hours to design a single-page Supersite, which the company explains is an alternative way of publishing a website that provides instant navigation between pages along with...Continue Reading >

Model might: Dan Rowe breaks conventions of senior photography


August 2016 issue Profiles

A senior model program breaks with conventionSomething you won’t hear from Dan Rowe is “maybe.” He’s either with something or he’s not. This is a great quality for someone running a senior portrait business in a tiny town like Oakland City, Indiana (population 2,432).“Our town is very small with a lot of lower-income families, but because of the way it’s laid out, there a lot of reasonably sized high schools,” says Rowe. “Last year, we ended up with 27 total high schools...Continue Reading >

Print is it


July 2016 issue Business

Memories are best preserved in tangible formAbout two years ago Allison Tyler Jones, CPP, received a telling phone call. “I just really want a real photographer,” the woman on the line told Jones. “I have all these pictures on my computer and I want one on my wall.” The woman had recently visited her sister’s home, noticed a new wall portrait, and asked her sister where she’d had it printed. When her sister said the photographer had printed it for her, she was surprised. “Who is...Continue Reading >

Small town power

June 2016 issue Business

Marketing tips for small-town photographersRelocating is one of life’s biggest changes and hassles. Maybe you’re thinking of moving or have moved to a smaller town. Does your photography business have to suffer just because your potential client pool shrank? Not necessarily. Ever heard of being the big fish in the little pond?This topic was addressed on theLoop, PPA’s online community, where photographers pose questions to peers, offer advice, and learn from the trials and successes...Continue Reading >

Outside, looking in


April 2016 issue Business

Gaining community and guidance to grow a businessTen years ago, Stacey Williams Dunse, CPP, launched her studio, Tailfeather Photography, in the small town of Webster, South Dakota. Situated in a rural patch of the state about two hours south of Fargo and five hours west of Minneapolis, Webster is home to fewer than 2,000 people. Dunse set herself up as the town’s do-it-all photographer and built a client base from the surrounding area. Business was growing, but she felt a few things were...Continue Reading >
LOAD MORE RESULTS