5 SEO truths for photographers


8.25.2017 Business

© Rob Greer Rob Greer“My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,” says Rob Greer, photographer and SEO expert who will speak about the topic at Imaging USA 2018. “They end up wasting time doing things that don’t matter, or worse, that are counterproductive. So my first advice is to get a really good handle on what you’re doing.”To do that, Greer has shared a few fundamental truths about SEO to...Continue Reading >

Senior portraiture: the experience is everything


August 2017 issue Profiles

Taking high school senior photography beyond the portrait helps Maria Moore stand outThe senior portrait clients of Maria Moore, M.Photog., CPP, have been known to take a hike. Makeup flawlessly applied, hair perfectly coiffed, they might don rain boots, hitch up the skirts of their lovely formal dresses, and tromp through the woods surrounding Huntsville, Alabama, until they reach a creek that’s become one of Moore’s favorite sets. Once there, they glide into the water, sometimes soaking...Continue Reading >

Wildlife photography from the ground up


August 2017 issue Profiles

David Yarrow is perspiring. It’s another sweltering 90-plus degree day in Kenya’s Amboseli National Park and the arid climate is sapping his energy and his patience. The park’s name means “place of dust” and it comprises 150-square miles of flat, largely featureless land on the border of Kenya and Tanzania. Yarrow has come with the hope of photographing lions and perhaps elephants, as he has done many times before. However, during his several days here, wildlife sightings have been...Continue Reading >

8 email marketing options for your business


4.21.2017 Business

If you’re looking into email marketing services as a better way to take advantage of your email list, a simple web search may give you overwhelming results. So where do you start? And how do you determine what’s a good value? Or what features you need?The best email marketing service will vary depending on the size of your email list and the frequency of your email campaigns. So, first you need to think about what you want:How many clients do you plan to email? How frequently do you...Continue Reading >

Branding: Define and deliver


April 2017 issue Business

People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch.As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear. Heaven forbid I try to pass off a...Continue Reading >

The pro photographer: Half artist, half entrepreneur

March 2017 issue Business

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How to write a press release


March 2017 issue Business

Has your work won a district competition or been selected for the Loan Collection? Do you want to let your contacts know you’re now a certified professional photographer? PPA provides press release templates so you can share good news with your local community.The downloadable templates include the facts about your achievement and allow space for you to customize them with information about you and your studio. Once you complete a release, just email it to your local media, preferably to...Continue Reading >

Owning his niche: Todd Klassy’s agricultural photography


March 2017 issue Profiles

When Todd Klassy was 9 years old, his father was badly injured in a tractor accident while working on the family farm. He spent months laid up and recovering from his injuries. Devastated emotionally and financially, the family wasn’t sure how they’d get through the upcoming harvest. What happened next was like a scene out of a feel-good TV commercial. At harvest time, all the farmers in the county showed up with equipment to help pick corn. Women arrived with plates of food, and the...Continue Reading >

Weddings with a Rocky view


February 2017 issue Profiles

Darren Roberts is miles from where he started—and sometimes miles from anywhere. That’s entirely the point.Roberts, an erstwhile neuroscience student, was on the brink of a career in dentistry when he had a change of heart. “I just didn’t think I’d enjoy it,” he says. So he pulled up his roots in Saskatchewan, Canada, and relocated to Calgary, on the edge of the picturesque Canadian Rockies.Roberts enrolled in photography school, which had a heavy commercial focus. From the...Continue Reading >

You can’t compete without being unique


December 2016 issue Business

And you have to take responsibility for thatNo doubt there’s more competition in the photography field than ever before, and it’s not just with other pros. Today we face the competition of the cell phone camera, ever-more-affordable professional equipment, and the constantly evolving dynamics of how people spend their time and money. But I’m here to offer both a lesson and a solution to this real challenge.The lessonBefore I delve into the solution, I want to share a lesson. I’m a...Continue Reading >
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