An in-person sales road map for photographers


October 2017 issue Business

© Julia Kelleher Photographer Julia KelleherEven from the early days of her business, Julia Kelleher, M.Photog.M.Artist.Cr., CPP, saw the shift to a digital-only model looming. Ten to 15 years ago, clients would order prints online but usually not large ones. Increasingly, they asked for digital files, and there were plenty of upstart photographers willing to oblige. When Kelleher opened her studio a decade ago, it seemed like the shoot-and-burn model was the way to go. After all, it was...Continue Reading >

Teri Fode’s biggest marketing mistake


8.25.2017 Business

Never let them forget youAlthough Sacramento-based photographer Teri Fode has built a flourishing senior portrait business over the past decade, she admits that an early career mistake cost her dearly. “It’s hard for me to believe it now, but for the first four years of my business I failed to keep in touch with my clients after the sale,” says Fode. Maintaining contact with clients post-assignment, during what she’s dubbed the “after party,” is something she teaches to...Continue Reading >

Stay on script: Marketing do’s and don’ts for photographers


September 2017 issue Business

What you need is a consistent messageOverwhelming. It’s a word Sacramento-based photographer and much-in-demand marketing consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering.“Almost every photographer I meet tells me it is overwhelming to keep up with the rapidly changing world of social media and other marketing tools,” says Fode. “I hear them. They’re faced with the prospect of learning about and...Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a...Continue Reading >

What photographers need to know about SEO


September 2017 issue Business

SEO doesn’t have to drive you crazyIn 1994, there were fewer than 3,000 registered sites on the World Wide Web. Google didn’t exist. The concept of online search was rudimentary at best.Today, there are more than a billion active websites. Led by Google, search engines have pioneered increasingly sophisticated, semantic ways of locating online content. And search engine optimization (SEO)—the act of maximizing a website’s visibility for search engines—has evolved into one of the...Continue Reading >

5 SEO truths for photographers


8.25.2017 Business

© Rob Greer Rob Greer“My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,” says Rob Greer, photographer and SEO expert who will speak about the topic at Imaging USA 2018. “They end up wasting time doing things that don’t matter, or worse, that are counterproductive. So my first advice is to get a really good handle on what you’re doing.”To do that, Greer has shared a few fundamental truths about SEO to...Continue Reading >

Senior portraiture: the experience is everything


August 2017 issue Profiles

Taking high school senior photography beyond the portrait helps Maria Moore stand outThe senior portrait clients of Maria Moore, M.Photog., CPP, have been known to take a hike. Makeup flawlessly applied, hair perfectly coiffed, they might don rain boots, hitch up the skirts of their lovely formal dresses, and tromp through the woods surrounding Huntsville, Alabama, until they reach a creek that’s become one of Moore’s favorite sets. Once there, they glide into the water, sometimes soaking...Continue Reading >

Wildlife photography from the ground up


August 2017 issue Profiles

David Yarrow is perspiring. It’s another sweltering 90-plus degree day in Kenya’s Amboseli National Park and the arid climate is sapping his energy and his patience. The park’s name means “place of dust” and it comprises 150-square miles of flat, largely featureless land on the border of Kenya and Tanzania. Yarrow has come with the hope of photographing lions and perhaps elephants, as he has done many times before. However, during his several days here, wildlife sightings have been...Continue Reading >

8 email marketing options for your business


4.21.2017 Business

If you’re looking into email marketing services as a better way to take advantage of your email list, a simple web search may give you overwhelming results. So where do you start? And how do you determine what’s a good value? Or what features you need?The best email marketing service will vary depending on the size of your email list and the frequency of your email campaigns. So, first you need to think about what you want:How many clients do you plan to email? How frequently do you...Continue Reading >

Branding: Define and deliver


April 2017 issue Business

People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch.As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear. Heaven forbid I try to pass off a...Continue Reading >
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