Wow the kids with photos made into coloring pages


May 2018 issue News

When child and family portrait photographer Melissa Klein hand delivers albums and prints to a client’s home, she adds a little something extra to the package: coloring pages and a box of crayons. She makes the coloring pages in Photoshop using photos from the session.The process is simple, she explains: Open the black-and-white or color photo in Photoshop; under Filter, go to Sketch; and under Sketch, click Photocopy. Adjust the detail and the dark and light areas a bit, and you’ll have...Continue Reading >

In-person sales: Change one thing to earn three times the revenue


1.26.2018 Business

Don’t talk yourself out of successIf you’re using an online portfolio to let clients view your images from the comfort of their home, you’re missing out on hundreds, even thousands, of dollars of business income. Online portfolios are an easy way for you to let clients decide what they want, but they’re not a profitable way to sell images and they don’t give clients the exciting experience they crave.My business transformed when I modified my sales strategy with a single change....Continue Reading >

Tallahassee photographer corrals funds for refugee families


September 2017 issue News

Have an idea for a personal project? “Just do it,” advises Alex Workman.© Alex WorkmanA combination of personal and world events set Workman’s recent pro bono project into motion. Early this year, Workman’s wife took a job at a church in Tallahassee, Florida. The church has 70 members who are refugees, he explains, and he and his wife began developing friendships with the families. As the year wore on, issues of immigration and refugee rights continued to move to the forefront of...Continue Reading >

Case study: In-person sales and print products saved these studios


August 2017 issue Business

Face to faceKate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed their own families as talented amateurs, then grew into respected professionals by steadily improving their images through study and hard work. And these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. Their personal lives suffered as they spent too many hours behind the camera yet there were few profits to show for it.The turning point for all these...Continue Reading >

Wall art with heart: A portrait approach that emphasizes prints


March 2017 issue Profiles

Crisp and clean in style yet snug and sweet in spirit, Meghan Doll’s baby and family portraiture isn’t fine art, she says. It’s “heart art.”People get hung up on what constitutes art and what’s appropriate for their walls, she explains. But ultimately what most parents want is something that makes them smile, that swells their hearts, and that reflects the love they feel for their children. “It’s different from fine art,” she says. “It has a different place in your life....Continue Reading >

All together now


August 2016 issue Business

10 families, 5 studios, 1 heirloom printCamaraderie and community are difficult to quantify … until you need them. When you do, the power of a strong, supportive professional network becomes invaluable.That’s what Betty Huth, M.Photog.Cr., CPP, API, and Edward Booth, M.Photog.Cr, CPP, API, owners of Huth & Booth Photography in Riverview, Florida, found out last year when they were exploring ways to make a dream project real for one of their clients.SituationThe episode began when...Continue Reading >

Golden Hour


June 2016 issue Profiles

Kansas Pitts bottles beach vacation joyThe beach is a popular place for families to gather for their annual vacation. And Kansas Pitts, who’s based in Santa Rosa Beach, Florida, has seen more than her share of them, happily. Her studio, which sees return clients from throughout the Southeast each year, thrives on these sun-soaked vacationers.When she started out, Pitts planned to focus on newborn photography, signing up for workshops to learn more about that niche. In the meantime, she...Continue Reading >

Act Two


May 2016 issue Profiles

Leslie Hoyt nails the second phase of her professional lifeFor Tulsa, Oklahoma, portrait photographer Leslie Hoyt, M.Photog., CPP, photography began as a source of entertainment. Hoyt retired from a career in the software industry in 1999 to stay home with her children. Being a stay-at-home mom was challenging and rewarding in its own way, but after a couple of years, she started to feel the itch to get back into an adult pursuit.“Honestly, I was bored,” says Hoyt. “I had retired. I...Continue Reading >
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