Bridging the gap between photographers and consumers

September 2018 issue News

Your favorite photography event has upped the ante. Imaging USA 2019, slated to kick off in Atlanta in January, promises to break new ground. Along with the blockbuster educational programming and epic parties for which PPA’s annual convention has long been known, unique programming will debut that promises to help photographers better connect with consumers.Unique new programmingPPA has embarked on an initiative to help bridge the gap between professional photographers and consumers....Continue Reading >

Find your next photo shoot location on Peerspace


September 2018 issue Business

Let’s say you usually do location photography but you occasionally need studio space. Or you have a studio, but your camera room is frequently idle while you’re working on other tasks. Peerspace brings together people who want to rent a location with location owners who want to share their space, including photo studios and locations suitable for photo shoots.Peerspace recently extended its service to Washington, D.C., Atlanta, and Boston, giving it a major presence in nine major markets...Continue Reading >

How Guy Tal became the photographer’s photographer


August 2018 issue Profiles

Guy Tal uses photography to enhance his lifeGrowing up in Israel, Guy Tal’s love of the outdoors started early. In his 20s, while serving in the Israeli military on the Golan Heights, a truck brought supplies to the soldiers, including some books. Among those books was a copy of “Desert Solitaire” by iconic American environmental writer Edward Abbey. Tal was fascinated. The descriptions, the landscapes, the ideal of the rugged American West enveloped his imagination, though he didn’t...Continue Reading >

Do what you do best (and forget the rest)


August 2018 issue Profiles

The circumstances weren’t ideal when David Beckham launched his portrait studio in 2008. Although he shares a name with a world-famous soccer player, he lacked name recognition in the photography arena. And then there was that pesky recession. It hit right at the time he decided to leverage seven years of part-time practice into a full-time career.© David Beckham David BeckhamStill, the former engineer and youth pastor marched into the economic headwinds and hung his shingle on a...Continue Reading >

7 lessons in rehabbing a photography business


6.25.2018

Monica Sigmon and Michael Taylor share hard-earned insightsProfessional photography is an ever-evolving enterprise. Success requires an ability to adapt to changing markets while staying true to your unique vision. Monica Sigmon, M.Photog.Cr., and Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, of Sigmon Taylor Photography learned this lesson firsthand as they refocused and revitalized their Williamsburg, Virginia, portrait business after a downturn during the financial crisis of the...Continue Reading >

Art’s value to the U.S. economy

July 2018 issue News

How much is art worth? That’s not a philosophical question. Art is worth billions to the U.S. economy—more than $763 billion, in fact. That’s the value for 2015 (the most recent year available) as determined by a study from the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.Source: The U.S. Arts and Cultural Production Satellite Account (1998-2-15)Continue Reading >

Review: Wedding Wiz is a capable online assistant


June 2018 issue Tech

Do you cringe at the amount of time involved in collecting day-of information from wedding clients? Whether your nightmare involves illegible handwriting, blurry phone photos, or repeated reminders to clients, you’re not alone. We may have entered the business to create beautiful images, but much of our time is consumed by the administrative aspects of our business.In testing, I found that Wedding Wiz has a clean, simple admin interface. It displays upcoming weddings and important status...Continue Reading >

10 tips for face-to-face selling


June 2018 issue Business

Over the past 14 years, I’ve increased my studio’s annual revenue nearly tenfold, with consistent, predictable gains each year. And in the past four years, according to the PPA Benchmark, my studio has ranked in the top 5 percent of PPA member studios across the country in both gross and net revenue. This isn’t bragging. It’s an illustration of the power of in-person sales (IPS).© Johnny SundbyThere’s a distinct difference between the photographer who conducts live, in-person...Continue Reading >

Tracie Maglosky found success through self-discipline. You can, too


May 2018 issue Profiles

What’s holding you back from achieving your professional and personal goals? Bad clients? Economic doldrums? Time? Rather than blame external forces, it’s time to look inward: It might actually be you.© Tracie Maglosky“It all starts with yourself and finding the freedom in discipline,” says photographer Tracie Maglosky from her Cincinnati, Ohio, studio. “I used to think I was such a free spirit, but I realized that discipline offers so much more freedom. When you develop a...Continue Reading >

Studio connects senior portraits with fashion photography


May 2018 issue Business

Fashion photography was Craig Stidham’s first love. In the early days of his Amarillo, Texas, studio, he successfully applied his penchant for fashion imagery to a senior portrait business, carving out a prosperous niche by merging fashion and senior portraiture to create avant-garde collections for fashion-forward high school subjects.© Craig StidhamIt’s not unusual for senior portrait photographers to promote a fashion influence in their images, but Stidham brings a commercial...Continue Reading >
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