Reverse your thinking and put business first


November 2018 issue Profiles

In 2008, Pye Jirsa surveyed the crowd at a photography conference and noted an important distinction between the speakers and the attendees. All were passionate about the artistry and craft of photography, but the speakers had an ace up their sleeves.© Lin and Jirsa Photography“I went to 20 different lectures, talked to people, looked at their photographs, and compiled a list of the differences between the people in the audience and the people on stage,” Jirsa says. “The...Continue Reading >

Questions lead to sales conversions


November 2018 issue Business

productive client conversations are essentialHas anyone ever gone into the business of photography for the love of sales? Possibly not. It’s the art of image making that draws photographers to the idea of becoming entrepreneurs. And while being a fantastic photographer is a good start, this alone will not make you a successful professional photographer. If you want to turn a healthy profit, then meeting your sales goals is essential.Phil M. JonesPhil M. Jones, a globally recognized...Continue Reading >

4 steps to make an unhappy client happy

October 2018 issue Business

Putting things rightEvery photographer will end up with an upset client at some point. The notion of "dealing with" that situation is the first attitude you'll need to let go. "Dealing with" something is a quick fix to make it go away, but that means your client is likely to disappear as well. When something goes wrong, you want to repair your relationship. Rather than getting defensive or making excuses, be prepared to empathize with your client and help both of you come away feeling...Continue Reading >

In-person sales ignited JoAnne and Jason Marino’s business


October 2018 issue Profiles

Lie down on the ground and snap photos of a bride and groom racing toward you on a motorcycle and a horse? No problem. Hang out the back of an SUV to capture images of an engaged couple driving down the road in a Corvette? Why not? Hop a last-minute 20-hour flight to Guyana to photograph the nuptials of a newly acquired client? Been there, done that. © Imagine Photography Jason and JoAnne MarinoInsanely adventurous wedding photography was once the bastion of JoAnne and Jason Marino’s...Continue Reading >

How to make the impossible possible for your business


October 2018 issue Business

When Brant Menswar’s son Theo was 14, he was diagnosed with a rare blood disease. Theo needed a bone marrow transplant to survive, which he received. But the transplant didn’t go as planned. Complications began to spiral dangerously, and Menswar’s son developed a pair of life-threatening conditions that had contradictory treatment plans. Treating one condition exacerbated the other, and vice versa. Facing no foreseeable treatment options, the doctors delivered the devastating news that...Continue Reading >

Bridging the gap between photographers and consumers

September 2018 issue News

Your favorite photography event has upped the ante. Imaging USA 2019, slated to kick off in Atlanta in January, promises to break new ground. Along with the blockbuster educational programming and epic parties for which PPA’s annual convention has long been known, unique programming will debut that promises to help photographers better connect with consumers.Unique new programmingPPA has embarked on an initiative to help bridge the gap between professional photographers and consumers....Continue Reading >

Find your next photo shoot location on Peerspace


September 2018 issue Business

Let’s say you usually do location photography but you occasionally need studio space. Or you have a studio, but your camera room is frequently idle while you’re working on other tasks. Peerspace brings together people who want to rent a location with location owners who want to share their space, including photo studios and locations suitable for photo shoots.Peerspace recently extended its service to Washington, D.C., Atlanta, and Boston, giving it a major presence in nine major markets...Continue Reading >

How Guy Tal became the photographer’s photographer


August 2018 issue Profiles

Guy Tal uses photography to enhance his lifeGrowing up in Israel, Guy Tal’s love of the outdoors started early. In his 20s, while serving in the Israeli military on the Golan Heights, a truck brought supplies to the soldiers, including some books. Among those books was a copy of “Desert Solitaire” by iconic American environmental writer Edward Abbey. Tal was fascinated. The descriptions, the landscapes, the ideal of the rugged American West enveloped his imagination, though he didn’t...Continue Reading >

Do what you do best (and forget the rest)


August 2018 issue Profiles

The circumstances weren’t ideal when David Beckham launched his portrait studio in 2008. Although he shares a name with a world-famous soccer player, he lacked name recognition in the photography arena. And then there was that pesky recession. It hit right at the time he decided to leverage seven years of part-time practice into a full-time career.© David Beckham David BeckhamStill, the former engineer and youth pastor marched into the economic headwinds and hung his shingle on a...Continue Reading >

7 lessons in rehabbing a photography business


6.25.2018

Monica Sigmon and Michael Taylor share hard-earned insightsProfessional photography is an ever-evolving enterprise. Success requires an ability to adapt to changing markets while staying true to your unique vision. Monica Sigmon, M.Photog.Cr., and Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, of Sigmon Taylor Photography learned this lesson firsthand as they refocused and revitalized their Williamsburg, Virginia, portrait business after a downturn during the financial crisis of the...Continue Reading >
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