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Belly Beautiful thrives on powerful feelings


October 2019 issue Profiles

Karen Marie Hourscht builds a brand—and a creative portfolio—on client experience© Belly Beautiful Karen Marie Hourscht will present a half-day pre-con session at Imaging USA 2020.A former labor and delivery nurse with 13 years of professional photography experience, Karen Marie Hourscht understands what it’s like to work with pregnant women and newborn babies. She also understands the importance of creating a good client experience. Hourscht’s photographer-client relationship is... Continue Reading >

6 tips for milk bath portrait sessions


December 2017 issue Business

It took a bathroom remodel to establish the niche, but Ute-Christin Cowan’s milk bath maternity and child portraits became the unique offering she wanted. © Ute-Christin CowanAfter seeing another photographer’s milk bath maternity portraits, Cowan took a workshop and began offering milk bath sessions. The only problem was she didn’t have a proper bathtub in her studio, so clients who booked the session had it in their own home, or Cowan would borrow bathtub time at a friend’s... Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >

Should you niche? Dani Miller did and her studio thrived


October 2016 issue Profiles

About five years ago, Dani Miller was having serious doubts about the future of her studio. She’d been in business for a handful of years, experiencing moderate success by taking on just about any photo work that walked through the door. Weddings, portraits, commercial shoots—this Jane-of-all-trades would do it all.However, as she pondered her professional life, she wondered if she could keep it going. Was she too diversified in her work? Was her business model sustainable? When she... Continue Reading >
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