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Jai Mayhew’s Magazine-Worthy Portraits for Non-model Clients


July 2020 issue Profiles

“I don’t like my pinky.” It was an unusual pronouncement but nonetheless pertinent information for portrait photographer Jai Mayhew as she settled into a session with a client. “I got you,” she assured the woman, thrilled the client felt comfortable enough to share this little nugget of negative self-perception. “Knowing those things enables me to shoot [clients] in a way they’re going to love,” Mayhew says.It’s all part of the customer care Mayhew provides. Mayhew, who also... Continue Reading >

Alison Winterroth Keeps Newborn Portraits Simple


May 2020 issue Profiles

© Alison Winterroth Photographer Alison WinterrothSometimes you dream of being a photographer your whole life. Sometimes you back into it. The latter was the case for Alison Winterroth, who fell in love with photography while making product shots of the jewelry she sold on Etsy. Jewelry making fell by the wayside when her children were born, she says. But photography became an obsession. After perfecting her craft by photographing her own kids, she opened a studio in Tampa, Florida, finding... Continue Reading >

Belly Beautiful thrives on powerful feelings


October 2019 issue Profiles

Karen Marie Hourscht builds a brand—and a creative portfolio—on client experience© Belly Beautiful Karen Marie Hourscht will present a half-day pre-con session at Imaging USA 2020.A former labor and delivery nurse with 13 years of professional photography experience, Karen Marie Hourscht understands what it’s like to work with pregnant women and newborn babies. She also understands the importance of creating a good client experience. Hourscht’s photographer-client relationship is... Continue Reading >

6 tips for milk bath portrait sessions


December 2017 issue Business

It took a bathroom remodel to establish the niche, but Ute-Christin Cowan’s milk bath maternity and child portraits became the unique offering she wanted. © Ute-Christin CowanAfter seeing another photographer’s milk bath maternity portraits, Cowan took a workshop and began offering milk bath sessions. The only problem was she didn’t have a proper bathtub in her studio, so clients who booked the session had it in their own home, or Cowan would borrow bathtub time at a friend’s... Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >
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