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President’s message: Photographers can change lives


August 2019 issue Business

© Gregory DanielLike many photographers, I donate sessions and portraits to various fundraising auctions. These charitable donations can not only help my favorite organizations, they can also reap marketing benefits such as building goodwill and name recognition in the community.These charitable marketing opportunities are great, and there’s even more you can do with your talents to make a difference in the world. A doctor giving time and expertise to treat those who can’t afford... Continue Reading >

Consumer-centric marketing for photographers


July 2019 issue Business

Name youR heroFor 30 years, Glynns Thomas built her reputation as a marketing all-star while working for some of the world’s best-known advertising agencies. Her accounts included Hilton Hotels, Princess Cruises, American Airlines, Infiniti Motors, and Bank of America, to name a few. Today, she teaches her favorite corporate advertising strategies to small business owners while running her own small business focused on headshot and branding photography.This dual experience has allowed... Continue Reading >
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