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7 tips for crafting persuasive messaging


February 2020 issue Business

Perhaps more than ever before, you’re going to have to work hard to capture consumers’ attention. Some studies indicate that our attention span today is less than that of a goldfish. Whether in person, on the phone, or online, you’ve got but seconds to capture someone’s attention.Use these eight tips to help you craft messaging that will capture attention:1. Start with them.Find a way to use the word “you” at least once. Do this very early. By speaking to consumers directly,... Continue Reading >

How to simplify your marketing messaging and attract consumers


1.25.2020 Business

Almost all effective, persuasive messaging has one common component: simplicity. But here’s the thing: If you don’t capture your audience quickly, if they can’t grasp your core message within seconds, you’re sure to lose them. And if you don’t capture them at the get-go, you’re not likely to regain their attention.Most people don’t read; they scan. And they gravitate toward stylistic devices like bullet points that offer simple content and lots of white space. You have to accept... Continue Reading >

President’s message: Photographers can change lives


August 2019 issue Business

© Gregory DanielLike many photographers, I donate sessions and portraits to various fundraising auctions. These charitable donations can not only help my favorite organizations, they can also reap marketing benefits such as building goodwill and name recognition in the community.These charitable marketing opportunities are great, and there’s even more you can do with your talents to make a difference in the world. A doctor giving time and expertise to treat those who can’t afford... Continue Reading >

Consumer-centric marketing for photographers


July 2019 issue Business

Name youR heroFor 30 years, Glynns Thomas built her reputation as a marketing all-star while working for some of the world’s best-known advertising agencies. Her accounts included Hilton Hotels, Princess Cruises, American Airlines, Infiniti Motors, and Bank of America, to name a few. Today, she teaches her favorite corporate advertising strategies to small business owners while running her own small business focused on headshot and branding photography.This dual experience has allowed... Continue Reading >
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