July 2019 issue BusinessIf you want to connect with consumers, you have to know how they want to be reached. After their inquiry to you, would they prefer a follow-up text, email, or phone call? Recent consumer research by Professional Photographers of America shows that phone is the preferred communication method for all generations, including millennials. That's closely followed by email. As you might guess, millennials (born 1981-1996) are much more comfortable with text communication than baby boomers (born... Continue Reading >
Name youR heroFor 30 years, Glynns Thomas built her reputation as a marketing all-star while working for some of the world’s best-known advertising agencies. Her accounts included Hilton Hotels, Princess Cruises, American Airlines, Infiniti Motors, and Bank of America, to name a few. Today, she teaches her favorite corporate advertising strategies to small business owners while running her own small business focused on headshot and branding photography.This dual experience has allowed...
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July 2019 issue