By Jeff Kent
July 2020 issue
Business
A Different Kind of DifferentFor a long time, there’s been a movement around differentiation. The idea is that being different helps distinguish you in the market, which can perhaps make you more successful. Well-intentioned business experts have created volumes, courses, webinars, keynote speeches, articles, books, and videos—all teaching people how to be different.Then everyone took the advice and everyone’s different became the same.So if we’re all different in the same way,...
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