Results

Research: Regardless of their age, consumers want prints

August 2019 issue Business

Consumers of all ages value printed photographs. While popular culture stereotypes may have you believing that millennials are only interested in digital photographs, research by PPA shows they want to buy printed photographs just as much as older clients do. In fact, there was no significant difference between millennial (born 1981-1996), Generation X (born 1965-1980), and baby boomer (born 1946-1964) consumers in their desire to purchase prints after a session with a professional... Continue Reading >

Consumer-centric marketing for photographers


July 2019 issue Business

Name youR heroFor 30 years, Glynns Thomas built her reputation as a marketing all-star while working for some of the world’s best-known advertising agencies. Her accounts included Hilton Hotels, Princess Cruises, American Airlines, Infiniti Motors, and Bank of America, to name a few. Today, she teaches her favorite corporate advertising strategies to small business owners while running her own small business focused on headshot and branding photography.This dual experience has allowed... Continue Reading >

Stop sabotaging your photography sales


April 2019 issue Business

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For creative professionals trying to make a living producing art on demand, fear can creep into many areas of the creative and business processes.© Jeff Dachowski Jeff... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

Groundbreaking research reveals photography consumer needs


January 2019 issue News

What’s more important to consumers—the quality of your photos or how easy you are to work with? How soon do they expect to receive images after a session? Are they searching Google for a local photographer, or are they asking friends and family for recommendations?Until now, the answers to these questions were anyone’s guess. But PPA’s new Consumer Photography Buyers Study, conducted for the association by a third party, will finally provide reliable data revealing consumer... Continue Reading >

Marketing to millennials: Win over the next generation of affluent consumers


December 2018 issue Business

When you plan your marketing do you consider generational differences in consumers and how to appeal to people from different age groups? For years, the primary driver of revenue in professional photography has been Generation X and the baby boomers, people born between 1965 and 1980 and between 1946 and 1964, respectively. These generations have been looked to as the established, mature consumers who hold America’s purse strings for family purchases as well as business expenses.But it’s... Continue Reading >

Wow the kids with photos made into coloring pages


May 2018 issue News

When child and family portrait photographer Melissa Klein hand delivers albums and prints to a client’s home, she adds a little something extra to the package: coloring pages and a box of crayons. She makes the coloring pages in Photoshop using photos from the session.The process is simple, she explains: Open the black-and-white or color photo in Photoshop; under Filter, go to Sketch; and under Sketch, click Photocopy. Adjust the detail and the dark and light areas a bit, and you’ll have... Continue Reading >

Your blog is a mighty magnet


February 2018 issue Business

Whenever I teach a marketing class, I like to ask two questions:1. How many of you have a blog? Invariably, at last two-thirds of the people in the room raise their hands. Many are a little reluctant in their response, like they’ve been asked about a load of laundry they forgot about.2. How many of you regularly publish articles on your blog? More slowly and reluctantly still, about five people in an audience of 500 will raise their hands.Gary Hughes © Gary HughesWhy is it that... Continue Reading >

How to create a branding style guide


December 2017 issue Business

I started my photography company almost 10 years ago after leaving my corporate career. It’s filled my life with flexibility, opportunity, and meeting people I never could have imagined. I’ve photographed Vice President Joe Biden, a homeless couple’s wedding, and many more clients I’d never have come in contact with had I not become a photography entrepreneur. It’s a great career, but that’s not to say it’s an easy one. As entrepreneurs, we must continually improve both our craft... Continue Reading >

One grand plan: Selling a senior portrait package up front


December 2017 issue Business

© Nate Peterson"The greatest piece of advice I received early in my photography career was that every image should tell a story,” says Nate Peterson, M.Photog., CPP, owner of NP Design & Photography. When he began planning a restructure of his senior portrait business for better results, he recalled that advice and extended it further: If every image should tell a story, then every client should have their story told through a unique experience and a personalized collection of images.... Continue Reading >
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