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Photographers should be cautious about using murals as backdrops


February 2020 issue Business

Colorful murals in urban settings are tempting backdrops for photography, and they’re certainly popular with clients. But if you make a photo of a client or product in front of a public mural without the artist’s permission, is that copyright infringement? A recent court case involving Mercedes and several Detroit muralists addressed that question. The Mercedes G500 problemIn the months leading up to the 2018 North American International Auto Show, Mercedes planned an Instagram campaign... Continue Reading >

Get a natural look from off-camera flash


January 2020 issue Tech

I think a lot of photographers view flash as ugly and the opposite style of natural light. The truth is flash is just light you have total control over. You can make it look as natural as you’d like while having the added benefit of that control.© Vanessa JoyThis shoot was for the cover of my upcoming book, which is about how to use off-camera flash in 32 specific scenarios. I didn’t want the cover to be an obviously flash-based image. I wanted it to emulate natural light and be an... Continue Reading >

Research: Where clients want their photo sessions

9.25.2019 Business

Don't worry; you're in the right placeThere seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among consumers by generation. While respondents had to select one option or the... Continue Reading >

Don MacGregor’s top tips for environmental portraiture


September 2019 issue Profiles

© Don MacGregor Don MacGregor will speak at Imaging USA 2020.Working outsideAt one time, environmental portraits were seen as an easy entry point into professional portrait photography. Photographers with even limited experience could take a family to a park, sit them in a scenic spot, and fire away. The good ones would know the value of photographing during the magic hour and employ posing and composition techniques to increase the quality of the images. Still, many images looked like... Continue Reading >

Compose outdoor portraits that sell


September 2019 issue Business

Create purchasing desire with environmental family portraitsCarefully designed and crafted environmental portraits can create significant purchasing desire and ultimately higher sales. This style of portrait captures the essence of a family combined with the beauty of the world we live in. Further, this style is ideal for enhancing the decor of a home in the form of wall portraits.©Don MacGregor  Don MacGregor will speak at Imaging USA 2020 in Nashville.The photographer’s vision... Continue Reading >

Sandra Coan turned a side hustle into six figures


June 2019 issue Profiles

© Sandra Coan Sandra CoanSandra Coan almost wasn’t the subject of this magazine feature. In fact, she almost wasn’t a professional photographer. To be more accurate, she almost didn’t continue to be a professional photographer.Like so many photographers who evolve from hobbyist to part time to full-time practice, Coan struggled mightily to make her business work. A former kindergarten teacher, she transitioned into professional photography after doing maternity portraits for... Continue Reading >

Posing families for real


4.25.2019 News

Although she had a successful photography business, Kim Hildebrand realized her client sessions were no longer bringing as much joy to her. So she took a leap, relinquishing her studio in favor of conducting sessions in clients’ homes and reducing her images per session from 500 to about 130. The strategic retool of her business has been phenomenal in terms of profitability and personal happiness.Here, Hildebrand shares advice for helping families get comfortable and find natural poses in... Continue Reading >

Kim Hildebrand found her niche in in-home family portraits


May 2019 issue Profiles

About four years ago, Kim Hildebrand ditched the safety net of her studio rental and opted to photograph clients in their homes. What made this transition a gamble is that Hildebrand is located in Seattle. The challenges inherent in the city's famously moody weather are well known, but perhaps not so famous is Seattle's residential architecture, which includes charming older homes with low ceilings and small windows.Kim Hildebrand © Kim HildebrandThe studio had been a ready alternative... Continue Reading >

A sun-powered trailer for your outdoor photography adventures

October 2018 issue Tech

When it’s time to follow your dreams and take to the open road, there’s nothing like a solar-powered Vistabule Teardrop trailer to make a home away from home. Its built-in Sunflare solar panels gather energy throughout the day to have a charge ready just in time for the golden hour.The trailer is designed to be beautiful and energy efficient, blending technology with comfort and economic design. Start with a basic package and add custom features to fit your needs. From storage to... Continue Reading >

Invest in durability and stability


February 2018 issue Tech

Even in these days of image stabilization and vibration reduction built into cameras, using a tripod liberates your body, freeing up energy that can be better spent paying attention to your subject, to the light, to framing and composition, and to all the small details that make or break a photo. Tripods can be heavy and bulky, but they don’t need to be. Though expensive, a good tripod is a long-term investment that pays for itself many times over years of use and abuse.Qualities to look... Continue Reading >
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