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Michelle Valberg Answers the Call of the Wild


August 2020 issue Profiles

Wildlife photography Adventuring in her Native Canada and BeyondMichelle Valberg was out for dinner with girlfriends, politely listening to them discuss shoes and clothes, when, after about 30 minutes of idle fashion talk, she couldn’t hold it in any longer. “Can we just change the subject a little bit?” she piped up. “Can I tell you that I just swam with narwhals? Can we just get off the shoe topic and maybe talk narwhal for a second?”Photographer Michelle Valberg © Michelle... Continue Reading >

Tony Bynum Makes Outdoor Images Multi-Task


August 2020 issue Profiles

A Westerner by birth and by nature, Tony Bynum has always favored the expanse of America’s most rugged wilderness. When he found himself in Washington, D.C., around the turn of the 21st century, hemmed in by tall buildings, narrow avenues, and crowds, he turned to photography to come to terms with his space and his place in it.Tony Bynum © Courtesy Tony BynumThe photographic exploration may have kept him sane, but it didn’t keep him in D.C. Bynum realized that his place was far from... Continue Reading >

How it Was Made: Boss, the Spirit Bear


August 2020 issue News

Photographer: Michelle ValbergLocation: Great Bear Rainforest, British Columbia, CanadaBackstory: “In the Great Bear Rainforest, they call him Boss. He’s a rare spirit bear, a sub-species of the black bear. They possess a recessive gene. A Tshimsian myth says, Raven made one in every 10 black bears white to remind the people of the time when glaciers covered this land. I was honored to spend time with Boss on a remote island in northern British Columbia last October. As I watched him... Continue Reading >

Photographers should be cautious about using murals as backdrops


February 2020 issue Business

Colorful murals in urban settings are tempting backdrops for photography, and they’re certainly popular with clients. But if you make a photo of a client or product in front of a public mural without the artist’s permission, is that copyright infringement? A recent court case involving Mercedes and several Detroit muralists addressed that question. The Mercedes G500 problemIn the months leading up to the 2018 North American International Auto Show, Mercedes planned an Instagram campaign... Continue Reading >

Get a natural look from off-camera flash


January 2020 issue Tech

I think a lot of photographers view flash as ugly and the opposite style of natural light. The truth is flash is just light you have total control over. You can make it look as natural as you’d like while having the added benefit of that control.© Vanessa JoyThis shoot was for the cover of my upcoming book, which is about how to use off-camera flash in 32 specific scenarios. I didn’t want the cover to be an obviously flash-based image. I wanted it to emulate natural light and be an... Continue Reading >

Research: Where clients want their photo sessions

9.25.2019 Business

Don't worry; you're in the right placeThere seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among consumers by generation. While respondents had to select one option or the... Continue Reading >

Don MacGregor’s top tips for environmental portraiture


September 2019 issue Profiles

© Don MacGregor Don MacGregor will speak at Imaging USA 2020.Working outsideAt one time, environmental portraits were seen as an easy entry point into professional portrait photography. Photographers with even limited experience could take a family to a park, sit them in a scenic spot, and fire away. The good ones would know the value of photographing during the magic hour and employ posing and composition techniques to increase the quality of the images. Still, many images looked like... Continue Reading >

Compose outdoor portraits that sell


September 2019 issue Business

Create purchasing desire with environmental family portraitsCarefully designed and crafted environmental portraits can create significant purchasing desire and ultimately higher sales. This style of portrait captures the essence of a family combined with the beauty of the world we live in. Further, this style is ideal for enhancing the decor of a home in the form of wall portraits.©Don MacGregor  Don MacGregor will speak at Imaging USA 2020 in Nashville.The photographer’s vision... Continue Reading >
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