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Can you do in-person sales online? The Blumes say yes


December 2019 issue Business

Eileen and Phillip Blume had run their photography studio outside of Atlanta for several years when they realized their sales model wasn’t working. Like many photographers, the Blumes were intimidated by the idea of selling directly to clients, so after each wedding or portrait session, they’d put up an online gallery, invite clients to log on, and then hope for the best.© The Blumes Phillip and Eileen Blume will present a session at Imaging USA 2020.The images were good. The... Continue Reading >

How Lisa Holloway cultivated a high-end client base


May 2019 issue Profiles

Recognized as one of the premier portrait artists serving metro Las Vegas, Lisa Holloway’s business runs off of an enthusiastic client base and strong referrals in an affluent market. Her portrait sales averages are well into the five figures. It took courage to make her way to this enviable place in her career.Holloway started out like a lot of portrait photographers who build a business through trial and error, and she experienced many of the same frustrations as any fledgling... Continue Reading >

Stop sabotaging your photography sales


April 2019 issue Business

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For creative professionals trying to make a living producing art on demand, fear can creep into many areas of the creative and business processes.© Jeff Dachowski Jeff... Continue Reading >

3 lessons in building a successful photography business


December 2018 issue Profiles

Jenn Lewis © Jenn LewisJenn Lewis has walked in the shoes of a struggling entrepreneur. Like many of the photographers she teaches, she’s made the mistake of undervaluing her work. She pushed through one challenge after another by trial and error until she discovered what works. Now running a thriving senior studio in Clemmons, North Carolina, she wants to help other photographers sidestep the hurdles she faced.Eleven years into her work as a photographer, Lewis has a solid business... Continue Reading >

Jason and JoAnne Marino discuss in-person sales

9.25.2018 Business

How'd you like to grow your business 400 to 500 percent? Jason and JoAnne Marino of Imagine Photography made it happen by switching to in-person sales. Here's what they say about in-person sales, print products, and their move from wedding to portrait photography. RELATED: Learn more about the Marinos' in-person sales journey Continue Reading >

In-person sales ignited JoAnne and Jason Marino’s business


October 2018 issue Profiles

Lie down on the ground and snap photos of a bride and groom racing toward you on a motorcycle and a horse? No problem. Hang out the back of an SUV to capture images of an engaged couple driving down the road in a Corvette? Why not? Hop a last-minute 20-hour flight to Guyana to photograph the nuptials of a newly acquired client? Been there, done that. © Imagine Photography Jason and JoAnne MarinoInsanely adventurous wedding photography was once the bastion of JoAnne and Jason Marino’s... Continue Reading >

Bridging the gap between photographers and consumers

September 2018 issue News

Your favorite photography event has upped the ante. Imaging USA 2019, slated to kick off in Atlanta in January, promises to break new ground. Along with the blockbuster educational programming and epic parties for which PPA’s annual convention has long been known, unique programming will debut that promises to help photographers better connect with consumers.Unique new programmingPPA has embarked on an initiative to help bridge the gap between professional photographers and consumers.... Continue Reading >

A portrait sales blueprint


July 2018 issue Business

Bruce and Josh Hudson share their formula for portrait sales successBehind every successful business is a successful system. Portrait photography is no exception. Over more than 35 years, Hudson's Portrait Design, located outside of Seattle, has established proven systems not only for driving strong sales but also building relationships that lead to years of repeat bookings from loyal clients. Now, the father-son duo of Bruce Hudson, M.Photog.Cr., and Josh Hudson share the blueprint to that... Continue Reading >

10 tips for face-to-face selling


June 2018 issue Business

Over the past 14 years, I’ve increased my studio’s annual revenue nearly tenfold, with consistent, predictable gains each year. And in the past four years, according to the PPA Benchmark, my studio has ranked in the top 5 percent of PPA member studios across the country in both gross and net revenue. This isn’t bragging. It’s an illustration of the power of in-person sales (IPS).© Johnny SundbyThere’s a distinct difference between the photographer who conducts live, in-person... Continue Reading >

The 90 percent solution for photography sales


May 2018 issue Profiles

Thirty-five years ago, when Bruce Hudson, M.Photog.Cr., and his late wife launched Hudson’s Portrait Design near Seattle, they handled proofing and sales like most studios at the time. Bruce would photograph a client, who came back a few weeks later to pick up paper proofs and take them home to review, calling the studio two weeks later to place an order. One common problem: Those two weeks often turned into two months, and sometimes into two years. The Hudsons sat on a growing pile of lost... Continue Reading >
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