September 2020 issue BusinessWhether you routinely work from home as a “solopreneur” or you’ve found yourself temporarily working from home due to the coronavirus pandemic, staying productive while keeping a sound work-life balance can be challenging. Here’s help for staying on task while working in relative isolation.SPECIFY STANDARD WORK HOURS. Avoid the temptation to sleep in one day and stay up late working the next. Having set work hours allows your brain to relax and recharge during downtime.CREATE THE... Continue Reading >
Run a profitable business of any sizeWhen Marnie Clagett, CPP, opened her studio in 2009, the term “studio” was a bit of a stretch—to be more precise, it was a bit of a squeeze. Clagett worked out of a snug 110-square-foot room in her home in Elizabethtown, Kentucky, using the space as a camera room, a presentation and consultation area, and eventually a shared office when her husband joined the business full time.Clagett would ultimately purchase a live-work space in her town’s...
Continue Reading >
January 2020 issue
December 2015 issue BusinessQ. I recently started a photography business out of my home and do location shoots only. Since I’m not in a position to offer in-person sales, I need to find other ways to unveil the photos and hold a sales session. How can a location photographer without a studio present clients with ordering options to ensure print sales?A. In the early days of our business I served clients in a city that was nearly an hour away. Even though I had a studio building, I wanted to reach clients in a specific... Continue Reading >