Results

Josh Hanna hits the mark with moody senior portraits


April 2019 issue Profiles

Finding properity by embracing limitationsLike many photographers, Josh Hanna, CPP, spent his first few years in the business just trying to gain a foothold. He hustled, he bounced between specialties, he courted several different types of clients, and he tried anything and everything to find his place in the market.In 2015, about three years into operating his Cross Lanes, West Virginia, studio, Hanna’s perspective started to change. He stopped looking at the photography market as a... Continue Reading >

Creation is a discipline, says Amy Feick


March 2019 issue Profiles

Amy Feick, M.Photog.Cr., CPP, was feeling trapped—not professionally, not intellectually, but psychologically—as she worked through a myriad of colliding emotions in the wake of personal trauma. She decided to explore this feeling through photography, and the mental image she concocted was a person wrapped in rubber bands. Rubber bands are elastic; you can push against them, but they’re still constricting. It’s a profound idea, she says, but “You can’t wrap people in rubber... Continue Reading >

Do what you do best (and forget the rest)


August 2018 issue Profiles

The circumstances weren’t ideal when David Beckham launched his portrait studio in 2008. Although he shares a name with a world-famous soccer player, he lacked name recognition in the photography arena. And then there was that pesky recession. It hit right at the time he decided to leverage seven years of part-time practice into a full-time career.© David Beckham David BeckhamStill, the former engineer and youth pastor marched into the economic headwinds and hung his shingle on a... Continue Reading >

Studio connects senior portraits with fashion photography


May 2018 issue Business

Fashion photography was Craig Stidham’s first love. In the early days of his Amarillo, Texas, studio, he successfully applied his penchant for fashion imagery to a senior portrait business, carving out a prosperous niche by merging fashion and senior portraiture to create avant-garde collections for fashion-forward high school subjects.© Craig StidhamIt’s not unusual for senior portrait photographers to promote a fashion influence in their images, but Stidham brings a commercial... Continue Reading >

One grand plan: Selling a senior portrait package up front


December 2017 issue Business

© Nate Peterson"The greatest piece of advice I received early in my photography career was that every image should tell a story,” says Nate Peterson, M.Photog., CPP, owner of NP Design & Photography. When he began planning a restructure of his senior portrait business for better results, he recalled that advice and extended it further: If every image should tell a story, then every client should have their story told through a unique experience and a personalized collection of images.... Continue Reading >

9 tips on the psychology of photo sales


November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >
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