Results

Do what you do best (and forget the rest)


August 2018 issue Profiles

The circumstances weren’t ideal when David Beckham launched his portrait studio in 2008. Although he shares a name with a world-famous soccer player, he lacked name recognition in the photography arena. And then there was that pesky recession. It hit right at the time he decided to leverage seven years of part-time practice into a full-time career.© David Beckham David BeckhamStill, the former engineer and youth pastor marched into the economic headwinds and hung his shingle on a... Continue Reading >

Studio connects senior portraits with fashion photography


May 2018 issue Business

Fashion photography was Craig Stidham’s first love. In the early days of his Amarillo, Texas, studio, he successfully applied his penchant for fashion imagery to a senior portrait business, carving out a prosperous niche by merging fashion and senior portraiture to create avant-garde collections for fashion-forward high school subjects.© Craig StidhamIt’s not unusual for senior portrait photographers to promote a fashion influence in their images, but Stidham brings a commercial... Continue Reading >

One grand plan: Selling a senior portrait package up front


December 2017 issue Business

© Nate Peterson"The greatest piece of advice I received early in my photography career was that every image should tell a story,” says Nate Peterson, M.Photog., CPP, owner of NP Design & Photography. When he began planning a restructure of his senior portrait business for better results, he recalled that advice and extended it further: If every image should tell a story, then every client should have their story told through a unique experience and a personalized collection of images.... Continue Reading >

9 tips on the psychology of photo sales


November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >

15 ways to stand apart in the senior portrait market


November 2017 issue Business

Over the past several years, Howie McCormick has steadily evolved into one of the most popular senior portrait photographers in central West Virginia. He’s overseen notable growth in his business, based in Gassaway, and established a reputation as the go-to senior portrait photographer across a range of communities. The key to success, he says, is tailoring every shoot and every process to the individual.McCormick’s forte is storytelling. He often storyboards his senior portrait shoots... Continue Reading >

Efficiency is the road to profitability, says this volume photographer


November 2017 issue Business

© Andrew FauldsThere’s a common notion among pro photographers that they have to choose volume or art. The idea is that quality declines as speed increases and that a fast-paced, high-volume environment is not conducive to high-quality work.But is that necessarily true?Andrew Faulds, M.Photog.Cr., CPP, is a photographer for the Scottsdale, Arizona, branch of Cilento Photography, a division of Lifetouch. He spends an average of one hour per portrait session. Yet Faulds has racked up... Continue Reading >
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