One grand plan: Selling a senior portrait package up front

December 2017 issue Business

© Nate Peterson"The greatest piece of advice I received early in my photography career was that every image should tell a story,” says Nate Peterson, M.Photog., CPP, owner of NP Design & Photography. When he began planning a restructure of his senior portrait business for better results, he recalled that advice and extended it further: If every image should tell a story, then every client should have their story told through a unique experience and a personalized collection of images.... Continue Reading >

9 tips on the psychology of photo sales

November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >

15 ways to stand apart in the senior portrait market

November 2017 issue Business

Over the past several years, Howie McCormick has steadily evolved into one of the most popular senior portrait photographers in central West Virginia. He’s overseen notable growth in his business, based in Gassaway, and established a reputation as the go-to senior portrait photographer across a range of communities. The key to success, he says, is tailoring every shoot and every process to the individual.McCormick’s forte is storytelling. He often storyboards his senior portrait shoots... Continue Reading >

Efficiency is the road to profitability, says this volume photographer

November 2017 issue Business

© Andrew FauldsThere’s a common notion among pro photographers that they have to choose volume or art. The idea is that quality declines as speed increases and that a fast-paced, high-volume environment is not conducive to high-quality work.But is that necessarily true?Andrew Faulds, M.Photog.Cr., CPP, is a photographer for the Scottsdale, Arizona, branch of Cilento Photography, a division of Lifetouch. He spends an average of one hour per portrait session. Yet Faulds has racked up... Continue Reading >

Grand Imaging Award 2018 finalists named by Professional Photographers of America

9.7.2017 News

Professional Photographers of America has announced the Grand Imaging Award finalists for 2018.The 100 finalists' images have been deemed the best of the 2017 PPA International Photographic Competition. The Grand Imaging Award finalists, 10 each in 10 categories, were selected from 5,800 entries judged by a panel of 33 jurors.At Imaging USA 2018, the top three photographers in each category will receive awards, with one of the 10 first-place images taking the overall Grand Imaging Award and... Continue Reading >

Teri Fode’s biggest marketing mistake

8.25.2017 Business

Never let them forget youAlthough Sacramento-based photographer Teri Fode has built a flourishing senior portrait business over the past decade, she admits that an early career mistake cost her dearly. “It’s hard for me to believe it now, but for the first four years of my business I failed to keep in touch with my clients after the sale,” says Fode. Maintaining contact with clients post-assignment, during what she’s dubbed the “after party,” is something she teaches to... Continue Reading >