Create a Brand that Resonates

July 2020 issue Business

A Different Kind of DifferentFor a long time, there’s been a movement around differentiation. The idea is that being different helps distinguish you in the market, which can perhaps make you more successful. Well-intentioned business experts have created volumes, courses, webinars, keynote speeches, articles, books, and videos—all teaching people how to be different.Then everyone took the advice and everyone’s different became the same.So if we’re all different in the same way,... Continue Reading >

Closed for Social Distancing but Open For Opportunity

June 2020 issue Profiles

Use This Time to RevampAs I write this, it’s the end of March, and the world is upside down. While I’m staying very busy with business projects during the pandemic lockdown, I don’t know when my husband, Michael Taylor, M.Photog.Hon.M.Photog.Cr., and I will get back to working with clients. But I do know we can control how we make that transition when the time comes.We’ve all seen stores close temporarily for renovation. They sacrifice revenue for a fixed amount of time, and when... Continue Reading >

President’s Message: Break the Vicious Cycle

June 2020 issue Business

© Tim Kelly and Kyla Renee PaintingsIf you sometimes find yourself frustrated, confused, exhausted, or befuddled because of clients, you’re not alone. The gap between client and photographer seems to have grown over the years. Lots of fantastic image makers enter the profession and become dismayed at how difficult it is to create a sustainable business.Most photographers begin making photographs for the love of the art. They acquire education to enhance their technique and build their... Continue Reading >

Wedding Photographer Richard Israel Embraces the Art of Authenticity

June 2020 issue Profiles

© Richard Israel Whatever work you love, that is what you should be doing, not what the crowd is doing.” - Richard IsraelWhen it comes to artistic expression, Richard Israel has always zigged when everyone else zagged. Since transitioning to wedding photography from a hair styling career around the turn of the 21st century, he has been on a relentless pursuit of authenticity, even if that means walking away from what’s on trend sometimes.An early adopter of digital photography, Israel... Continue Reading >