5 Tips for Reframing Failure

November 2020 issue Business

We are human; therefore, we all make mistakes. And there’s no better opportunity for growth than when we’re feeling the sting of having missed the mark. Kaplan Mobray is an author and speaker on topics of personal branding and leadership development. He’ll present a keynote at Imaging USA 2021. Here, he offers five tips for transforming missteps into stepping stones for professional growth.Take in the learning opportunity. Absorb the misstep as a lesson, and elect to move forward with... Continue Reading >

A Budgeting Approach That Guarantees Profitability

November 2020 issue Business

For nine years, Arica Dorff, Cr.Photog., ran a successful pet photography studio in Las Vegas. At least she thought it was successful. Her revenue looked good, but at the end of every year she wondered where all the money had gone.© Donna Halvorson Photographer Arica DorffAfter selling the studio and moving to the state of Washington, Dorff renovated her business into a more mobile, flexible operation. She adopted a new approach to budgeting and pricing that helped her guarantee... Continue Reading >

A Wedding Sales Process that Prepares Clients to Buy

November 2020 issue Business

The wedding industry has seen tremendous upheaval in recent months. Events are evolving. Client preferences are changing. But good news: the fundamentals of booking, photographing, and selling weddings still apply.Even in these unusual times, Kristin and Paul Privette’s studio, Footstone Photography in Gainesville, Florida, has landed wedding sales to clients from $2,000 to $50,000. The higher end of that range emerges as the result of a structured sales process built on client education,... Continue Reading >

How to Create an Effective Two-page Business Plan

October 2020 issue Business

You know what the problem is with most business plans? They don’t exist. It’s hard to chart a course toward your ideal future when you don’t have a map. Of course, the opposite can be true as well. Some business plans exist in the extreme. Inches thick, they map out every minute detail of a business to a level that no human could ever follow.The common factor: Both types of plans are functionally worthless. Whether you don’t have a plan or your plan is too cumbersome to use on a daily... Continue Reading >

On Solid Ground: Profitability and Sustainability are Foundational

October 2020 issue Business

© Jonathan Betz Photography Lindsay BetzPhotography is an amazing medium for creativity and art. For people who desire to own a photography business, the opportunities are vast. I believe that any photographer with the drive, determination, and willingness to put in the work can achieve a profitable and sustainable photography business.The longer my husband and I have been in business and the more I teach on topics of business health, the more I realize the essential nature of... Continue Reading >

President’s Message: A Secret to Growth

October 2020 issue Business

PPA President Gregory Daniel © Tim Kelly and Kyla Renee PaintingsI don’t know anyone who doesn’t want to grow their business. But how? Does it feel like you’re reinventing the wheel every day? Do you find yourself watching an educational video and wanting to wipe the slate clean and start from scratch? Having your own business is hard work: being responsible for generating new clients every day, offering the right products, maintaining the cashflow to pay bills. Unless we’re clear... Continue Reading >

Editor’s Note: Assured in Ourselves

September 2020 issue Business

© Eddie Tapp Jane GabouryIf we don't believe, who will?Self-confidence is more than healthy self-esteem. But it’s not bravado or boastfulness. Self-confidence is a conviction in our own abilities. It’s trust in our talents. It’s a belief that we are able to do what must be done. Self-confidence is a state of mind. It isn’t earning the award that makes us confident; it’s the knowledge that we’ve mastered the subject that earned us the award.This month, PPA President Gregory... Continue Reading >

Vicens Forns Is Married to His Art

September 2020 issue Profiles

When Vicens Forns moved from Barcelona to the San Francisco Bay Area in 2010, it was an exercise in reinvention. Seeking a new start at the height of an international recession, Forns turned to something he’d loved since he was a little boy: photography. Forns’ father and grandfather were hobbyist photographers. And now Forns would pick up the camera professionally, first doing architectural and real estate photography before finding his true passion: photographing people. He photographed... Continue Reading >

A Plan for Smart Business Growth

September 2020 issue Business

From solopreneur to sustainable business owner© Courtesy Sabrina Starling Sabrina StarlingAs many independent professional photographers can attest, there’s a certain freedom that comes with running your own show, on your own. You’re beholden to no one. You call the shots. And the business lives or dies based on what you alone decide.But that can also be a problem. If you’re good at what you do, then you’ll eventually run into the classic dollars-for-hours conundrum. As a... Continue Reading >

Map a Bright Financial Future

September 2020 issue Business

If it’s true that hindsight is 20/20, then shouldn’t I be able to look back in order to move forward? The pandemic has been a time for me to embrace change and anticipate a bright future. So while I was closed, I made it my 2020 goal to do just that.I started by evaluating the landscape. First, my brand. What does it stand for in the public eye? What does it say about me as a photographer and about my company overall? I discovered that my brand is strong among my target consumers. Then I... Continue Reading >