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Sandra Coan turned a side hustle into six figures


June 2019 issue Profiles

© Sandra Coan Sandra CoanSandra Coan almost wasn’t the subject of this magazine feature. In fact, she almost wasn’t a professional photographer. To be more accurate, she almost didn’t continue to be a professional photographer.Like so many photographers who evolve from hobbyist to part time to full-time practice, Coan struggled mightily to make her business work. A former kindergarten teacher, she transitioned into professional photography after doing maternity portraits for... Continue Reading >

PPA President’s message: Stock your tool belt


May 2019 issue Business

Audrey Wancket © Jamie HayesWhat skills could you add to your business? For a while I thought spring would never arrive. It was a very cold, snowy, long winter in northern Illinois, and yet here we are more than halfway to summer already. I hope 2019 has started off well for you, both creatively and financially. Let’s be sure to keep an eye on our goals and marketing plans throughout the year, making adjustments as needed.I specialize in portraits, and May is the first month I can... Continue Reading >

Posing families for real


4.25.2019 News

Although she had a successful photography business, Kim Hildebrand realized her client sessions were no longer bringing as much joy to her. So she took a leap, relinquishing her studio in favor of conducting sessions in clients’ homes and reducing her images per session from 500 to about 130. The strategic retool of her business has been phenomenal in terms of profitability and personal happiness.Here, Hildebrand shares advice for helping families get comfortable and find natural poses in... Continue Reading >

Kim Hildebrand found her niche in in-home family portraits


May 2019 issue Profiles

About four years ago, Kim Hildebrand ditched the safety net of her studio rental and opted to photograph clients in their homes. What made this transition a gamble is that Hildebrand is located in Seattle. The challenges inherent in the city's famously moody weather are well known, but perhaps not so famous is Seattle's residential architecture, which includes charming older homes with low ceilings and small windows.Kim Hildebrand © Kim HildebrandThe studio had been a ready alternative... Continue Reading >

Risky Business: Building success on calculated risk


February 2019 issue Business

Megan DiPiero, Cr.Photog., CPP, knows a thing or two about risk. In fact, you could say she owes much of her success to a willingness to take calculated risks.DiPiero started her Fort Myers, Florida, business as a shoot-and-burn portrait photographer charging what she guessed consumers would pay. Very quickly, she discovered she wasn’t making enough money to justify all the time she devoted to work, and she was getting burned out fast. “I decided that if I’m going to do this, I’m... Continue Reading >

A portrait sales blueprint


July 2018 issue Business

Bruce and Josh Hudson share their formula for portrait sales successBehind every successful business is a successful system. Portrait photography is no exception. Over more than 35 years, Hudson's Portrait Design, located outside of Seattle, has established proven systems not only for driving strong sales but also building relationships that lead to years of repeat bookings from loyal clients. Now, the father-son duo of Bruce Hudson, M.Photog.Cr., and Josh Hudson share the blueprint to that... Continue Reading >

Truth in beauty: Portraits that test expectations and start conversations


June 2018 issue Profiles

Joy. The word jumps to mind when talking with Kahran Bethencourt, half of the powerhouse couple behind Atlanta-based CreativeSoul Photography. Mere seconds into the conversation, and it’s obvious Kahran is doing what she’s meant to do. She and her husband, Regis, have traveled the world photographing children and families, using their images to celebrate tone and texture, pulling what is often marginalized into full focus. Their aim is to capture the individuality, diversity, and nuances... Continue Reading >

Wow the kids with photos made into coloring pages


May 2018 issue News

When child and family portrait photographer Melissa Klein hand delivers albums and prints to a client’s home, she adds a little something extra to the package: coloring pages and a box of crayons. She makes the coloring pages in Photoshop using photos from the session.The process is simple, she explains: Open the black-and-white or color photo in Photoshop; under Filter, go to Sketch; and under Sketch, click Photocopy. Adjust the detail and the dark and light areas a bit, and you’ll have... Continue Reading >
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