Results

Risky Business: Building success on calculated risk


February 2019 issue Business

Megan DiPiero, Cr.Photog., CPP, knows a thing or two about risk. In fact, you could say she owes much of her success to a willingness to take calculated risks.DiPiero started her Fort Myers, Florida, business as a shoot-and-burn portrait photographer charging what she guessed consumers would pay. Very quickly, she discovered she wasn’t making enough money to justify all the time she devoted to work, and she was getting burned out fast. “I decided that if I’m going to do this, I’m... Continue Reading >

A portrait sales blueprint


July 2018 issue Business

Bruce and Josh Hudson share their formula for portrait sales successBehind every successful business is a successful system. Portrait photography is no exception. Over more than 35 years, Hudson's Portrait Design, located outside of Seattle, has established proven systems not only for driving strong sales but also building relationships that lead to years of repeat bookings from loyal clients. Now, the father-son duo of Bruce Hudson, M.Photog.Cr., and Josh Hudson share the blueprint to that... Continue Reading >

Truth in beauty: Portraits that test expectations and start conversations


June 2018 issue Profiles

Joy. The word jumps to mind when talking with Kahran Bethencourt, half of the powerhouse couple behind Atlanta-based CreativeSoul Photography. Mere seconds into the conversation, and it’s obvious Kahran is doing what she’s meant to do. She and her husband, Regis, have traveled the world photographing children and families, using their images to celebrate tone and texture, pulling what is often marginalized into full focus. Their aim is to capture the individuality, diversity, and nuances... Continue Reading >

Wow the kids with photos made into coloring pages


May 2018 issue News

When child and family portrait photographer Melissa Klein hand delivers albums and prints to a client’s home, she adds a little something extra to the package: coloring pages and a box of crayons. She makes the coloring pages in Photoshop using photos from the session.The process is simple, she explains: Open the black-and-white or color photo in Photoshop; under Filter, go to Sketch; and under Sketch, click Photocopy. Adjust the detail and the dark and light areas a bit, and you’ll have... Continue Reading >

In-person sales: Change one thing to earn three times the revenue


1.26.2018 Business

Don’t talk yourself out of successIf you’re using an online portfolio to let clients view your images from the comfort of their home, you’re missing out on hundreds, even thousands, of dollars of business income. Online portfolios are an easy way for you to let clients decide what they want, but they’re not a profitable way to sell images and they don’t give clients the exciting experience they crave.My business transformed when I modified my sales strategy with a single change.... Continue Reading >

Tallahassee photographer corrals funds for refugee families


September 2017 issue News

Have an idea for a personal project? “Just do it,” advises Alex Workman.© Alex WorkmanA combination of personal and world events set Workman’s recent pro bono project into motion. Early this year, Workman’s wife took a job at a church in Tallahassee, Florida. The church has 70 members who are refugees, he explains, and he and his wife began developing friendships with the families. As the year wore on, issues of immigration and refugee rights continued to move to the forefront of... Continue Reading >

Case study: In-person sales and print products saved these studios


August 2017 issue Business

Face to faceKate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed their own families as talented amateurs, then grew into respected professionals by steadily improving their images through study and hard work. And these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. Their personal lives suffered as they spent too many hours behind the camera yet there were few profits to show for it.The turning point for all these... Continue Reading >

Wall art with heart: A portrait approach that emphasizes prints


March 2017 issue Profiles

Crisp and clean in style yet snug and sweet in spirit, Meghan Doll’s baby and family portraiture isn’t fine art, she says. It’s “heart art.”People get hung up on what constitutes art and what’s appropriate for their walls, she explains. But ultimately what most parents want is something that makes them smile, that swells their hearts, and that reflects the love they feel for their children. “It’s different from fine art,” she says. “It has a different place in your life.... Continue Reading >
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