Results

How Photographers Are Pioneering the New Normal


August 2020 issue Business

COVID-19 Restrictions Challenge Photographers to be resilient What does it look like to own a photography business while practicing social distancing or complying with stay-at-home mandates? And when those mandates are lifted, what’s the new reality? We’re all in uncharted territory. Many photographers have been adapting  and re-envisioning their business. In June, I asked five photographers to describe their experience as business owners during the COVID-19 pandemic.BEN SHIRK © Shirk... Continue Reading >

Study: Consumer Priorities Have Shifted During the Pandemic

August 2020 issue Business

Family is most important To Your CLients Professional photography wasn’t considered essential business during state and local shutdowns this spring, but positive consumer trends bring good news for the profession. Research shows a shift in values toward the importance of family, home, and friends, as well as supporting local businesses. People are also increasingly focused on making their living spaces a comfortable refuge. A recent study asked consumers how their values changed during the... Continue Reading >

Alison Winterroth Keeps Newborn Portraits Simple


May 2020 issue Profiles

© Alison Winterroth Photographer Alison WinterrothSometimes you dream of being a photographer your whole life. Sometimes you back into it. The latter was the case for Alison Winterroth, who fell in love with photography while making product shots of the jewelry she sold on Etsy. Jewelry making fell by the wayside when her children were born, she says. But photography became an obsession. After perfecting her craft by photographing her own kids, she opened a studio in Tampa, Florida, finding... Continue Reading >

Photographer Helps Families Smile During Coronavirus Lockdown


4.9.2020 Business

Kira Derryberry is staying connected to clients while we’re all staying home© Kira Derryberry Kira Derryberry is spreading some sunshine while also staying in touch with clients.Feeling saturated by bleak news and negative social media during the global coronavirus pandemic, Kira Derryberry, M.Photog.Cr., CPP,  went in search of an antidote. She knew she wasn’t the only one looking for a bright spot in her home-bound days.Hoping to spread a little happiness, Derryberry launched the... Continue Reading >

Don MacGregor’s top tips for environmental portraiture


September 2019 issue Profiles

© Don MacGregor Don MacGregor will speak at Imaging USA 2020.Working outsideAt one time, environmental portraits were seen as an easy entry point into professional portrait photography. Photographers with even limited experience could take a family to a park, sit them in a scenic spot, and fire away. The good ones would know the value of photographing during the magic hour and employ posing and composition techniques to increase the quality of the images. Still, many images looked like... Continue Reading >

Compose outdoor portraits that sell


September 2019 issue Business

Create purchasing desire with environmental family portraitsCarefully designed and crafted environmental portraits can create significant purchasing desire and ultimately higher sales. This style of portrait captures the essence of a family combined with the beauty of the world we live in. Further, this style is ideal for enhancing the decor of a home in the form of wall portraits.©Don MacGregor  Don MacGregor will speak at Imaging USA 2020 in Nashville.The photographer’s vision... Continue Reading >

Sandra Coan turned a side hustle into six figures


June 2019 issue Profiles

© Sandra Coan Sandra CoanSandra Coan almost wasn’t the subject of this magazine feature. In fact, she almost wasn’t a professional photographer. To be more accurate, she almost didn’t continue to be a professional photographer.Like so many photographers who evolve from hobbyist to part time to full-time practice, Coan struggled mightily to make her business work. A former kindergarten teacher, she transitioned into professional photography after doing maternity portraits for... Continue Reading >

PPA President’s message: Stock your tool belt


May 2019 issue Business

Audrey Wancket © Jamie HayesWhat skills could you add to your business? For a while I thought spring would never arrive. It was a very cold, snowy, long winter in northern Illinois, and yet here we are more than halfway to summer already. I hope 2019 has started off well for you, both creatively and financially. Let’s be sure to keep an eye on our goals and marketing plans throughout the year, making adjustments as needed.I specialize in portraits, and May is the first month I can... Continue Reading >

Posing families for real


4.25.2019 News

Although she had a successful photography business, Kim Hildebrand realized her client sessions were no longer bringing as much joy to her. So she took a leap, relinquishing her studio in favor of conducting sessions in clients’ homes and reducing her images per session from 500 to about 130. The strategic retool of her business has been phenomenal in terms of profitability and personal happiness.Here, Hildebrand shares advice for helping families get comfortable and find natural poses in... Continue Reading >
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