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It’s not about the horse


September 2015 issue Business

Corralling a profitable niche“Hey, get this: On Friday, I drove to FedEx at the L.A. airport and picked up a horse,” Steve told me.What the heck?© Mark Brandes Photographer Mark Brandes has cultivated a horse-loving clientelle.I was having breakfast with a friend who’d recently gone through a divorce. In the settlement, he ended up with a Dodge pickup truck and a horse trailer. So logically, he started a horse transportation business.“Dude, who ships a horse by FedEx?” I... Continue Reading >
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