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Stand tough


November 2018 issue Profiles

Opportunities for photographers in the age of disruptionIt seemed like a joke: an airport photo booth that makes digital headshots. So that’s exactly how Scott Stratten took it. He climbed in the Iris Booth and sat for a few photos thinking it would make for some silly shots to share with friends. But once he saw the images, he had to admit they were pretty good—better than anticipated. So when he returned to the airport for his flight home, he wore his business best and sat for a few... Continue Reading >

4 steps to make an unhappy client happy

October 2018 issue Business

Putting things rightEvery photographer will end up with an upset client at some point. The notion of "dealing with" that situation is the first attitude you'll need to let go. "Dealing with" something is a quick fix to make it go away, but that means your client is likely to disappear as well. When something goes wrong, you want to repair your relationship. Rather than getting defensive or making excuses, be prepared to empathize with your client and help both of you come away feeling... Continue Reading >

How to make the impossible possible for your business


October 2018 issue Business

When Brant Menswar’s son Theo was 14, he was diagnosed with a rare blood disease. Theo needed a bone marrow transplant to survive, which he received. But the transplant didn’t go as planned. Complications began to spiral dangerously, and Menswar’s son developed a pair of life-threatening conditions that had contradictory treatment plans. Treating one condition exacerbated the other, and vice versa. Facing no foreseeable treatment options, the doctors delivered the devastating news that... Continue Reading >

Clone your best clients and lose the rest


September 2018 issue Business

It feels like a crush. An adored client calls to book another session, and your heart flutters at the thought of working with them again. No, you’re not in love … in that way. You’ve simply found your ideal client—the kind you wish you could replicate over and over and over again.© Mat Robinson Mike MichalowiczAnd what if you could? So many photographers run themselves ragged trying to serve any and every consumer who calls. But for a photography business (or any business, for... Continue Reading >

High-end wall art revived a photography business


July 2018 issue Profiles

The combination of Monica Sigmon and Michael Taylor seemed like a match made in photography heaven. Monica Sigmon, M.Photog.Cr., had founded a successful portrait studio in Williamsburg, Virgina, in 2000 and steadily built a reputation as a popular speaker at photography events. Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, was a past PPA president, a recognized titan of the photography industry, and a veteran speaker with more than 400 photography seminars to his credit. So when the... Continue Reading >

Keeping up with client expectations, generation after generation


January 2018 issue Business

There are very, very few photography businesses with the kind of longevity enjoyed by Fred Marcus Studio. Founded more than 70 years ago after Fred Marcus immigrated to the United States during Word War II, the studio has been serving an upscale clientele from the same location in New York City ever since. Fred taught the business to his son, Andy, who in turn taught it to his son, Brian. And through the decades the Marcuses have built up a reputation and a client base to rival any wedding and... Continue Reading >

3 Mistakes Entrepreneurs Make, and the Solutions


November 2017 issue News

Running a small photography business is tough and you're bound to make mistakes. But here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018:© Ryan EstisMistake No. 1: Letting success breed complacency. “I see this often and I am a victim of it myself with my own business. Things will be good, we have a level of success, and we plateau,” he says. But what was good enough to... Continue Reading >

9 tips on the psychology of photo sales


November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >

15 ways to stand apart in the senior portrait market


November 2017 issue Business

Over the past several years, Howie McCormick has steadily evolved into one of the most popular senior portrait photographers in central West Virginia. He’s overseen notable growth in his business, based in Gassaway, and established a reputation as the go-to senior portrait photographer across a range of communities. The key to success, he says, is tailoring every shoot and every process to the individual.McCormick’s forte is storytelling. He often storyboards his senior portrait shoots... Continue Reading >
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