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5 ways to activate gratitude each day


December 2019 issue Business

No doubt about it: Gratitude is good for you. It has the power to improve your physical health, mental strength, energy level, sleep, and self-esteem. So says brain training expert Jim Kwik, who will deliver the opening keynote at Imaging USA 2020. Practicing gratitude on the daily enables you to better serve your clients and manage your business. Here are are five daily actions to rev up your gratitude.  Continue Reading >

How to focus on what really matters


December 2019 issue Business

We live in an amazing time. There is so much information at our fingertips, all the time. Photographers have access to a seemingly endless library of resources to build their businesses, perfect their processes, and hone their craft.But it can get overwhelming—quickly. There is so much out there, so many new tools and solutions and options, that even the savviest student of the digital economy can suffer from information overload. And even if you can process all this data, how do you apply... Continue Reading >

Not good at remembering names? Here’s how to improve


December 2019 issue Business

© Courtesy Jim Kwik Brain training expert Jim Kwik will deliver a keynote address at Imaging USA 2020.Have you ever had an acquaintance address you by name while you frantically searched your brain for theirs? Drawing that blank is embarrassing for you, not to mention potentially off-putting to the acquaintance. And it’s especially poor form in business.“The No. 1 skill to master when it comes to business etiquette and networking is our ability to remember people’s names,” says... Continue Reading >

How to make a powerful impression


November 2019 issue Profiles

Make an impact© Maggie Kirkland Behavioral expert Vanessa Van Edwards will deliver the closing keynote address at Imaging USA 2020.Do you make a trustworthy first impression? Do your clients know you have their back? Do they love working with you so much they can’t wait to book you again? Vanessa Van Edwards is an expert in human behavior with a blockbuster TED talk to her credit. She’s developed science-based tactics to help people improve their interpersonal communication skills,... Continue Reading >

3 steps to small business success: Attract. Sell. Wow.


November 2019 issue Business

Do you have a business, a real business with a sustainable system to bring in clients, generate sales, and continue the process for years to come? What distinguishes a true business from someone pitching a craft is the ability to perpetuate the core business processes in a strategic way. So says Ramon Ray, founder of Smart Hustle Magazine, author of the book “The Celebrity CEO,” and an Imaging USA 2020 speaker. This reality can be difficult for creative pros, like photographers, who often... Continue Reading >

In real life: Nichole Manner connects with seniors


August 2019 issue Profiles

© Nichole Manner Photographer Nicole MannerA phone consultation with a teenager? That’s unusual, says photographer Nichole Manner, M.Photog. These days, teens avoid talking on the phone like the plague. So nine times out of 10, Manner’s pre-session phone consultation to gather information about the subject’s interests and personality is a conversation between herself and the subject’s parent. Nevertheless, she makes an effort to connect with teens directly via their preferred... Continue Reading >

Pro tips for better presentation and speaking skills


August 2019 issue Business

Are you talking yourself out of sales? Have you considered the way you’re presenting yourself to clients? Your mannerisms and delivery might be affecting your client communications.Cindy AshtonCindy Ashton, an internationally known presentation strategist and CEO of Minerva Enterprises, thinks about these things all the time. Over 20 years of consulting on presentation skills, speaking voice, body language, and content delivery, she’s established tips for better business... Continue Reading >

Study reveals how clients want to be contacted

July 2019 issue Business

If you want to connect with consumers, you have to know how they want to be reached. After their inquiry to you, would they prefer a follow-up text, email, or phone call? Recent  consumer research by Professional Photographers of America shows that phone is the preferred communication method for all generations, including millennials. That's closely followed by email. As you might guess, millennials (born 1981-1996) are much more comfortable with text communication than baby boomers (born... Continue Reading >

Photographers must outpace expectations to succeed, study shows


May 2019 issue Business

Clients only make referrals when they're blown away“Good enough is not good enough,” says photographer, author, and business coach Jeffrey Shaw, Cr.Photog. And consumer research commissioned by PPA confirms it.More than 50 percent of people who have purchased professional photography found their photographer through a word-of-mouth referral, indicates PPA’s consumer study. On the face of it, that sounds like a good thing for photographers who are able to consistently meet the... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >
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