Results

Photographers must outpace expectations to succeed, study shows


May 2019 issue Business

Clients only make referrals when they're blown away“Good enough is not good enough,” says photographer, author, and business coach Jeffrey Shaw, Cr.Photog. And consumer research commissioned by PPA confirms it.More than 50 percent of people who have purchased professional photography found their photographer through a word-of-mouth referral, indicates PPA’s consumer study. On the face of it, that sounds like a good thing for photographers who are able to consistently meet the... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

4 steps to diffusing anger

March 2019 issue Business

We're often caught of guard when we have to respond to someone who's angry, which could be a disgruntled client, an unhappy employee, or even a family member. Whether they're silently stewing or screaming out loud, the first step as the recipient of anger is to calm ourselves so we can engage our best listening skills with an air of patience and curiosity. Clear a path for construction communication by following these steps.Source: "Crucial Conversations: Tools for Talking When Stakes Are... Continue Reading >

8 tips for presenting your best self to photography clients

February 2019 issue Business

Every interaction with a client or potential client could become part of your lasting reputation, so you want every one to be positive. While we all have bad days, you should always be your best self with consumers.  Continue Reading >

Groundbreaking research reveals photography consumer needs


January 2019 issue News

What’s more important to consumers—the quality of your photos or how easy you are to work with? How soon do they expect to receive images after a session? Are they searching Google for a local photographer, or are they asking friends and family for recommendations?Until now, the answers to these questions were anyone’s guess. But PPA’s new Consumer Photography Buyers Study, conducted for the association by a third party, will finally provide reliable data revealing consumer... Continue Reading >

Stand tough


November 2018 issue Profiles

Opportunities for photographers in the age of disruptionIt seemed like a joke: an airport photo booth that makes digital headshots. So that’s exactly how Scott Stratten took it. He climbed in the Iris Booth and sat for a few photos thinking it would make for some silly shots to share with friends. But once he saw the images, he had to admit they were pretty good—better than anticipated. So when he returned to the airport for his flight home, he wore his business best and sat for a few... Continue Reading >

4 steps to make an unhappy client happy

October 2018 issue Business

Putting things rightEvery photographer will end up with an upset client at some point. The notion of "dealing with" that situation is the first attitude you'll need to let go. "Dealing with" something is a quick fix to make it go away, but that means your client is likely to disappear as well. When something goes wrong, you want to repair your relationship. Rather than getting defensive or making excuses, be prepared to empathize with your client and help both of you come away feeling... Continue Reading >

How to make the impossible possible for your business


October 2018 issue Business

When Brant Menswar’s son Theo was 14, he was diagnosed with a rare blood disease. Theo needed a bone marrow transplant to survive, which he received. But the transplant didn’t go as planned. Complications began to spiral dangerously, and Menswar’s son developed a pair of life-threatening conditions that had contradictory treatment plans. Treating one condition exacerbated the other, and vice versa. Facing no foreseeable treatment options, the doctors delivered the devastating news that... Continue Reading >

Clone your best clients and lose the rest


September 2018 issue Business

It feels like a crush. An adored client calls to book another session, and your heart flutters at the thought of working with them again. No, you’re not in love … in that way. You’ve simply found your ideal client—the kind you wish you could replicate over and over and over again.© Mat Robinson Mike MichalowiczAnd what if you could? So many photographers run themselves ragged trying to serve any and every consumer who calls. But for a photography business (or any business, for... Continue Reading >

High-end wall art revived a photography business


July 2018 issue Profiles

The combination of Monica Sigmon and Michael Taylor seemed like a match made in photography heaven. Monica Sigmon, M.Photog.Cr., had founded a successful portrait studio in Williamsburg, Virgina, in 2000 and steadily built a reputation as a popular speaker at photography events. Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, was a past PPA president, a recognized titan of the photography industry, and a veteran speaker with more than 400 photography seminars to his credit. So when the... Continue Reading >
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