Results

In real life: Nichole Manner connects with seniors


August 2019 issue Profiles

© Nichole Manner Photographer Nicole MannerA phone consultation with a teenager? That’s unusual, says photographer Nichole Manner, M.Photog. These days, teens avoid talking on the phone like the plague. So nine times out of 10, Manner’s pre-session phone consultation to gather information about the subject’s interests and personality is a conversation between herself and the subject’s parent. Nevertheless, she makes an effort to connect with teens directly via their preferred... Continue Reading >

Pro tips for better presentation and speaking skills


August 2019 issue Business

Are you talking yourself out of sales? Have you considered the way you’re presenting yourself to clients? Your mannerisms and delivery might be affecting your client communications.Cindy AshtonCindy Ashton, an internationally known presentation strategist and CEO of Minerva Enterprises, thinks about these things all the time. Over 20 years of consulting on presentation skills, speaking voice, body language, and content delivery, she’s established tips for better business... Continue Reading >

Study reveals how clients want to be contacted

July 2019 issue Business

If you want to connect with consumers, you have to know how they want to be reached. After their inquiry to you, would they prefer a follow-up text, email, or phone call? Recent  consumer research by Professional Photographers of America shows that phone is the preferred communication method for all generations, including millennials. That's closely followed by email. As you might guess, millennials (born 1981-1996) are much more comfortable with text communication than baby boomers (born... Continue Reading >

Photographers must outpace expectations to succeed, study shows


May 2019 issue Business

Clients only make referrals when they're blown away“Good enough is not good enough,” says photographer, author, and business coach Jeffrey Shaw, Cr.Photog. And consumer research commissioned by PPA confirms it.More than 50 percent of people who have purchased professional photography found their photographer through a word-of-mouth referral, indicates PPA’s consumer study. On the face of it, that sounds like a good thing for photographers who are able to consistently meet the... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

4 steps to diffusing anger

March 2019 issue Business

We're often caught of guard when we have to respond to someone who's angry, which could be a disgruntled client, an unhappy employee, or even a family member. Whether they're silently stewing or screaming out loud, the first step as the recipient of anger is to calm ourselves so we can engage our best listening skills with an air of patience and curiosity. Clear a path for construction communication by following these steps.Source: "Crucial Conversations: Tools for Talking When Stakes Are... Continue Reading >

8 tips for presenting your best self to photography clients

February 2019 issue Business

Every interaction with a client or potential client could become part of your lasting reputation, so you want every one to be positive. While we all have bad days, you should always be your best self with consumers.  Continue Reading >

Groundbreaking research reveals photography consumer needs


January 2019 issue News

What’s more important to consumers—the quality of your photos or how easy you are to work with? How soon do they expect to receive images after a session? Are they searching Google for a local photographer, or are they asking friends and family for recommendations?Until now, the answers to these questions were anyone’s guess. But PPA’s new Consumer Photography Buyers Study, conducted for the association by a third party, will finally provide reliable data revealing consumer... Continue Reading >

Stand tough


November 2018 issue Profiles

Opportunities for photographers in the age of disruptionIt seemed like a joke: an airport photo booth that makes digital headshots. So that’s exactly how Scott Stratten took it. He climbed in the Iris Booth and sat for a few photos thinking it would make for some silly shots to share with friends. But once he saw the images, he had to admit they were pretty good—better than anticipated. So when he returned to the airport for his flight home, he wore his business best and sat for a few... Continue Reading >

4 steps to make an unhappy client happy

October 2018 issue Business

Putting things rightEvery photographer will end up with an upset client at some point. The notion of "dealing with" that situation is the first attitude you'll need to let go. "Dealing with" something is a quick fix to make it go away, but that means your client is likely to disappear as well. When something goes wrong, you want to repair your relationship. Rather than getting defensive or making excuses, be prepared to empathize with your client and help both of you come away feeling... Continue Reading >
Loading...
×