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Vicens Forns Is Married to His Art


September 2020 issue Profiles

When Vicens Forns moved from Barcelona to the San Francisco Bay Area in 2010, it was an exercise in reinvention. Seeking a new start at the height of an international recession, Forns turned to something he’d loved since he was a little boy: photography. Forns’ father and grandfather were hobbyist photographers. And now Forns would pick up the camera professionally, first doing architectural and real estate photography before finding his true passion: photographing people. He photographed... Continue Reading >

President’s Message: It’s Not About You


August 2020 issue Business

GREGORY DANIEL © TIm Kelly and Kyla Renee PaintingsAs much as we like to think, It’s not about you, our clients predominantly care about themselves. And rightfully so. Put yourself in their shoes for a moment. Think how you’ve felt when entering into a buying experience.Recently my wife and I remodeled our master bathroom and learned so many applicable business lessons. We thought the remodel was something we could handle on our own but quickly found out we were wrong. Your client may... Continue Reading >

Jai Mayhew’s Magazine-Worthy Portraits for Non-model Clients


July 2020 issue Profiles

“I don’t like my pinky.” It was an unusual pronouncement but nonetheless pertinent information for portrait photographer Jai Mayhew as she settled into a session with a client. “I got you,” she assured the woman, thrilled the client felt comfortable enough to share this little nugget of negative self-perception. “Knowing those things enables me to shoot [clients] in a way they’re going to love,” Mayhew says.It’s all part of the customer care Mayhew provides. Mayhew, who also... Continue Reading >

Not good at remembering names? Here’s how to improve


December 2019 issue Business

© Courtesy Jim Kwik Brain training expert Jim Kwik will deliver a keynote address at Imaging USA 2020.Have you ever had an acquaintance address you by name while you frantically searched your brain for theirs? Drawing that blank is embarrassing for you, not to mention potentially off-putting to the acquaintance. And it’s especially poor form in business.“The No. 1 skill to master when it comes to business etiquette and networking is our ability to remember people’s names,” says... Continue Reading >

How to make a powerful impression


November 2019 issue Profiles

Make an impact© Maggie Kirkland Behavioral expert Vanessa Van Edwards will deliver the closing keynote address at Imaging USA 2020.Do you make a trustworthy first impression? Do your clients know you have their back? Do they love working with you so much they can’t wait to book you again? Vanessa Van Edwards is an expert in human behavior with a blockbuster TED talk to her credit. She’s developed science-based tactics to help people improve their interpersonal communication skills,... Continue Reading >

Belly Beautiful thrives on powerful feelings


October 2019 issue Profiles

Karen Marie Hourscht builds a brand—and a creative portfolio—on client experience© Belly Beautiful Karen Marie Hourscht will present a half-day pre-con session at Imaging USA 2020.A former labor and delivery nurse with 13 years of professional photography experience, Karen Marie Hourscht understands what it’s like to work with pregnant women and newborn babies. She also understands the importance of creating a good client experience. Hourscht’s photographer-client relationship is... Continue Reading >

4 steps to diffusing anger

March 2019 issue Business

We're often caught of guard when we have to respond to someone who's angry, which could be a disgruntled client, an unhappy employee, or even a family member. Whether they're silently stewing or screaming out loud, the first step as the recipient of anger is to calm ourselves so we can engage our best listening skills with an air of patience and curiosity. Clear a path for construction communication by following these steps.Source: "Crucial Conversations: Tools for Talking When Stakes Are... Continue Reading >

8 tips for presenting your best self to photography clients

February 2019 issue Business

Every interaction with a client or potential client could become part of your lasting reputation, so you want every one to be positive. While we all have bad days, you should always be your best self with consumers.  Continue Reading >
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