PPA consumer research reveals photography client expectations

7.23.2019 Business

When professional photographers fail, it’s often not about their photography. Many lose their way because they don’t understand the market. They don’t anticipate consumer expectations and aren’t correctly targeting their brand to the things clients want. For example, most photographers wouldn’t guess the No. 1 reason clients choose a specific photographer to work with. (Hint: It’s not the quality of their images and it’s not price.)Sometimes photographers just don’t understand... Continue Reading >