Results

Case study: Finding validation


September 2015 issue Business

Tracy Page discovers career-saving supportWhen Tracy Page, Cr.Photog., CPP, of Douglas, Georgia, first got into photography, she faced a wall of negativity from many of the established photographers she encountered. Members of the old guard doubted her professionalism and her abilities. They were suspicious of her motives and withheld advice. Most discouraging: They told her again and again, “You’re doing it wrong.”SITUATIONWith a background in painting, drawing, and fine art, Page... Continue Reading >

Case study: Benchmarks enhance productivity


August 2015 issue Business

Earn more, work the sameFor several years, Stephanie Anders, owner of Stephanie Anders Photography, had been humming along. Focused almost entirely on the artistic side of professional photography, she had built a solid customer base and was experiencing good growth of her Miami portrait studio. But as she eyed the next level for her business, she realized she didn’t know how to get there.SITUATIONAnders’ sales were pretty good and the number of sessions she was photographing was... Continue Reading >
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