By Jeff Kent
November 2020 issue
Business
For nine years, Arica Dorff, Cr.Photog., ran a successful pet photography studio in Las Vegas. At least she thought it was successful. Her revenue looked good, but at the end of every year she wondered where all the money had gone.© Donna Halvorson
Photographer Arica DorffAfter selling the studio and moving to the state of Washington, Dorff renovated her business into a more mobile, flexible operation. She adopted a new approach to budgeting and pricing that helped her guarantee...
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