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Stop sabotaging your photography sales


April 2019 issue Business

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For creative professionals trying to make a living producing art on demand, fear can creep into many areas of the creative and business processes.© Jeff Dachowski Jeff... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

Josh Hanna hits the mark with moody senior portraits


April 2019 issue Profiles

Finding properity by embracing limitationsLike many photographers, Josh Hanna, CPP, spent his first few years in the business just trying to gain a foothold. He hustled, he bounced between specialties, he courted several different types of clients, and he tried anything and everything to find his place in the market.In 2015, about three years into operating his Cross Lanes, West Virginia, studio, Hanna’s perspective started to change. He stopped looking at the photography market as a... Continue Reading >

4 steps to diffusing anger

March 2019 issue Business

We're often caught of guard when we have to respond to someone who's angry, which could be a disgruntled client, an unhappy employee, or even a family member. Whether they're silently stewing or screaming out loud, the first step as the recipient of anger is to calm ourselves so we can engage our best listening skills with an air of patience and curiosity. Clear a path for construction communication by following these steps.Source: "Crucial Conversations: Tools for Talking When Stakes Are... Continue Reading >

Caroll Michels: Advice on prospering as an artist


March 2019 issue Business

Caroll Michels began her career as an artist. Working primarily in New York, with some projects in Europe, she found a foothold in public art and landed several prominent museum exhibitions. As her career progressed and projects got bigger, she found herself spending 85 percent of her time doing administrative work, and only about 15 percent on creative expression.Tired of the grind, she shifted gears to focus on helping other artists navigate the world of professional art. She formed an... Continue Reading >

Risky Business: Building success on calculated risk


February 2019 issue Business

Megan DiPiero, Cr.Photog., CPP, knows a thing or two about risk. In fact, you could say she owes much of her success to a willingness to take calculated risks.DiPiero started her Fort Myers, Florida, business as a shoot-and-burn portrait photographer charging what she guessed consumers would pay. Very quickly, she discovered she wasn’t making enough money to justify all the time she devoted to work, and she was getting burned out fast. “I decided that if I’m going to do this, I’m... Continue Reading >

Befriending fear: Harness what scares you


January 2019 issue Business

He sounds like a slouch. He hangs around Judi Holler’s home and, well, everywhere she goes, for that matter. Cares for her and keeps her safe but wants her under his thumb, demanding that she vacuum or do laundry when she should be working. And check out his name: Fear. She should dump the guy, right? No way. Working with fear has become integral to Holler’s professional success.We’re not talking about an actual physical dude, of course. Fear is the metaphysical psychosis that occupies... Continue Reading >

Groundbreaking research reveals photography consumer needs


January 2019 issue News

What’s more important to consumers—the quality of your photos or how easy you are to work with? How soon do they expect to receive images after a session? Are they searching Google for a local photographer, or are they asking friends and family for recommendations?Until now, the answers to these questions were anyone’s guess. But PPA’s new Consumer Photography Buyers Study, conducted for the association by a third party, will finally provide reliable data revealing consumer... Continue Reading >

3 lessons in building a successful photography business


December 2018 issue Profiles

Jenn Lewis © Jenn LewisJenn Lewis has walked in the shoes of a struggling entrepreneur. Like many of the photographers she teaches, she’s made the mistake of undervaluing her work. She pushed through one challenge after another by trial and error until she discovered what works. Now running a thriving senior studio in Clemmons, North Carolina, she wants to help other photographers sidestep the hurdles she faced.Eleven years into her work as a photographer, Lewis has a solid business... Continue Reading >

Malinda Julien’s two-pronged photography studio


December 2018 issue Profiles

It’s kind of an odd combination,” admits Malinda Julien, CPP. Her Fort Worth, Texas, photography business has two divisions: one dedicated to high-volume dog show photography and another to commercial and editorial work with a focus on food and architecture. Malinda Julien © Malinda Julien“Twenty-five percent of our business is from the dog show world,” Julien explains, which earns the family-run company a whopping $250,000 a year. Since dog shows are contracted for five years,... Continue Reading >
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