Results

4 steps to make an unhappy client happy

By Joan Sherwood
October 2018 issue Business

Putting things rightEvery photographer will end up with an upset client at some point. The notion of "dealing with" that situation is the first attitude you'll need to let go. "Dealing with" something is a quick fix to make it go away, but that means your client is likely to disappear as well. When something goes wrong, you want to repair your relationship. Rather than getting defensive or making excuses, be prepared to empathize with your client and help both of you come away feeling... Continue Reading >

In-person sales ignited JoAnne and Jason Marino’s business

By Amanda Arnold
October 2018 issue Profiles

Lie down on the ground and snap photos of a bride and groom racing toward you on a motorcycle and a horse? No problem. Hang out the back of an SUV to capture images of an engaged couple driving down the road in a Corvette? Why not? Hop a last-minute 20-hour flight to Guyana to photograph the nuptials of a newly acquired client? Been there, done that. © Imagine Photography Jason and JoAnne MarinoInsanely adventurous wedding photography was once the bastion of JoAnne and Jason Marino’s... Continue Reading >

How to make the impossible possible for your business

By Jeff Kent
October 2018 issue Business

When Brant Menswar’s son Theo was 14, he was diagnosed with a rare blood disease. Theo needed a bone marrow transplant to survive, which he received. But the transplant didn’t go as planned. Complications began to spiral dangerously, and Menswar’s son developed a pair of life-threatening conditions that had contradictory treatment plans. Treating one condition exacerbated the other, and vice versa. Facing no foreseeable treatment options, the doctors delivered the devastating news that... Continue Reading >

Bridging the gap between photographers and consumers

September 2018 issue News

Your favorite photography event has upped the ante. Imaging USA 2019, slated to kick off in Atlanta in January, promises to break new ground. Along with the blockbuster educational programming and epic parties for which PPA’s annual convention has long been known, unique programming will debut that promises to help photographers better connect with consumers.Unique new programmingPPA has embarked on an initiative to help bridge the gap between professional photographers and consumers.... Continue Reading >

Find your next photo shoot location on Peerspace

By Joan Sherwood
September 2018 issue Business

Let’s say you usually do location photography but you occasionally need studio space. Or you have a studio, but your camera room is frequently idle while you’re working on other tasks. Peerspace brings together people who want to rent a location with location owners who want to share their space, including photo studios and locations suitable for photo shoots.Peerspace recently extended its service to Washington, D.C., Atlanta, and Boston, giving it a major presence in nine major markets... Continue Reading >

How Guy Tal became the photographer’s photographer

By Jeff Kent
August 2018 issue Profiles

Guy Tal uses photography to enhance his lifeGrowing up in Israel, Guy Tal’s love of the outdoors started early. In his 20s, while serving in the Israeli military on the Golan Heights, a truck brought supplies to the soldiers, including some books. Among those books was a copy of “Desert Solitaire” by iconic American environmental writer Edward Abbey. Tal was fascinated. The descriptions, the landscapes, the ideal of the rugged American West enveloped his imagination, though he didn’t... Continue Reading >

Do what you do best (and forget the rest)

By Jeff Kent
August 2018 issue Profiles

The circumstances weren’t ideal when David Beckham launched his portrait studio in 2008. Although he shares a name with a world-famous soccer player, he lacked name recognition in the photography arena. And then there was that pesky recession. It hit right at the time he decided to leverage seven years of part-time practice into a full-time career.© David Beckham David BeckhamStill, the former engineer and youth pastor marched into the economic headwinds and hung his shingle on a... Continue Reading >

7 lessons in rehabbing a photography business

By Jeff Kent
6.25.2018

Monica Sigmon and Michael Taylor share hard-earned insightsProfessional photography is an ever-evolving enterprise. Success requires an ability to adapt to changing markets while staying true to your unique vision. Monica Sigmon, M.Photog.Cr., and Michael Taylor, M.Photog.Hon.M.Photog.Cr., API, F-ASP, of Sigmon Taylor Photography learned this lesson firsthand as they refocused and revitalized their Williamsburg, Virginia, portrait business after a downturn during the financial crisis of the... Continue Reading >

Art’s value to the U.S. economy

July 2018 issue News

How much is art worth? That’s not a philosophical question. Art is worth billions to the U.S. economy—more than $763 billion, in fact. That’s the value for 2015 (the most recent year available) as determined by a study from the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.Source: The U.S. Arts and Cultural Production Satellite Account (1998-2-15) Continue Reading >

Review: Wedding Wiz is a capable online assistant

By Betsy Finn, M.Photog.Cr.
June 2018 issue Business

Do you cringe at the amount of time involved in collecting day-of information from wedding clients? Whether your nightmare involves illegible handwriting, blurry phone photos, or repeated reminders to clients, you’re not alone. We may have entered the business to create beautiful images, but much of our time is consumed by the administrative aspects of our business.In testing, I found that Wedding Wiz has a clean, simple admin interface. It displays upcoming weddings and important status... Continue Reading >
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