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How to Create an Effective Two-page Business Plan


October 2020 issue Business

You know what the problem is with most business plans? They don’t exist. It’s hard to chart a course toward your ideal future when you don’t have a map. Of course, the opposite can be true as well. Some business plans exist in the extreme. Inches thick, they map out every minute detail of a business to a level that no human could ever follow.The common factor: Both types of plans are functionally worthless. Whether you don’t have a plan or your plan is too cumbersome to use on a daily... Continue Reading >

On Solid Ground: Profitability and Sustainability are Foundational


October 2020 issue Business

© Jonathan Betz Photography Lindsay BetzPhotography is an amazing medium for creativity and art. For people who desire to own a photography business, the opportunities are vast. I believe that any photographer with the drive, determination, and willingness to put in the work can achieve a profitable and sustainable photography business.The longer my husband and I have been in business and the more I teach on topics of business health, the more I realize the essential nature of... Continue Reading >

President’s Message: A Secret to Growth


October 2020 issue Business

PPA President Gregory Daniel © Tim Kelly and Kyla Renee PaintingsI don’t know anyone who doesn’t want to grow their business. But how? Does it feel like you’re reinventing the wheel every day? Do you find yourself watching an educational video and wanting to wipe the slate clean and start from scratch? Having your own business is hard work: being responsible for generating new clients every day, offering the right products, maintaining the cashflow to pay bills. Unless we’re clear... Continue Reading >

Editor’s Note: Assured in Ourselves


September 2020 issue Business

© Eddie Tapp Jane GabouryIf we don't believe, who will?Self-confidence is more than healthy self-esteem. But it’s not bravado or boastfulness. Self-confidence is a conviction in our own abilities. It’s trust in our talents. It’s a belief that we are able to do what must be done. Self-confidence is a state of mind. It isn’t earning the award that makes us confident; it’s the knowledge that we’ve mastered the subject that earned us the award.This month, PPA President Gregory... Continue Reading >

Vicens Forns Is Married to His Art


September 2020 issue Profiles

When Vicens Forns moved from Barcelona to the San Francisco Bay Area in 2010, it was an exercise in reinvention. Seeking a new start at the height of an international recession, Forns turned to something he’d loved since he was a little boy: photography. Forns’ father and grandfather were hobbyist photographers. And now Forns would pick up the camera professionally, first doing architectural and real estate photography before finding his true passion: photographing people. He photographed... Continue Reading >

A Plan for Smart Business Growth


September 2020 issue Business

From solopreneur to sustainable business owner© Courtesy Sabrina Starling Sabrina StarlingAs many independent professional photographers can attest, there’s a certain freedom that comes with running your own show, on your own. You’re beholden to no one. You call the shots. And the business lives or dies based on what you alone decide.But that can also be a problem. If you’re good at what you do, then you’ll eventually run into the classic dollars-for-hours conundrum. As a... Continue Reading >

President’s Message: Is Confidence a Factor?


September 2020 issue Business

PPA President Gregory Daniel   © TIm Kelly and Kyla Renee PaintingsEarlier this year, my wife, Lesa, and I were traveling to meet with the Professional Photographers of Oklahoma. Our connecting flight was in Atlanta, where our plane picked up 40 lively Georgia firefighters. At the gate, they gathered and bantered back and forth with animated gestures, laughing, backslapping, and welcoming new members into their circle as they arrived. Our seats were planted in the middle of this group... Continue Reading >

Map a Bright Financial Future


September 2020 issue Business

If it’s true that hindsight is 20/20, then shouldn’t I be able to look back in order to move forward? The pandemic has been a time for me to embrace change and anticipate a bright future. So while I was closed, I made it my 2020 goal to do just that.I started by evaluating the landscape. First, my brand. What does it stand for in the public eye? What does it say about me as a photographer and about my company overall? I discovered that my brand is strong among my target consumers. Then I... Continue Reading >

President’s Message: It’s Not About You


August 2020 issue Business

GREGORY DANIEL © TIm Kelly and Kyla Renee PaintingsAs much as we like to think, It’s not about you, our clients predominantly care about themselves. And rightfully so. Put yourself in their shoes for a moment. Think how you’ve felt when entering into a buying experience.Recently my wife and I remodeled our master bathroom and learned so many applicable business lessons. We thought the remodel was something we could handle on our own but quickly found out we were wrong. Your client may... Continue Reading >

Create a Brand that Resonates


July 2020 issue Business

A Different Kind of DifferentFor a long time, there’s been a movement around differentiation. The idea is that being different helps distinguish you in the market, which can perhaps make you more successful. Well-intentioned business experts have created volumes, courses, webinars, keynote speeches, articles, books, and videos—all teaching people how to be different.Then everyone took the advice and everyone’s different became the same.So if we’re all different in the same way,... Continue Reading >
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