President’s Message: It’s Not About You

August 2020 issue Business

GREGORY DANIEL © TIm Kelly and Kyla Renee PaintingsAs much as we like to think, It’s not about you, our clients predominantly care about themselves. And rightfully so. Put yourself in their shoes for a moment. Think how you’ve felt when entering into a buying experience.Recently my wife and I remodeled our master bathroom and learned so many applicable business lessons. We thought the remodel was something we could handle on our own but quickly found out we were wrong. Your client may... Continue Reading >

Create a Brand that Resonates

July 2020 issue Business

A Different Kind of DifferentFor a long time, there’s been a movement around differentiation. The idea is that being different helps distinguish you in the market, which can perhaps make you more successful. Well-intentioned business experts have created volumes, courses, webinars, keynote speeches, articles, books, and videos—all teaching people how to be different.Then everyone took the advice and everyone’s different became the same.So if we’re all different in the same way,... Continue Reading >

How to Please the Impossible to Please

July 2020 issue Business

Everyone has expectations, and they carry those assumptions into every situation. Expectations that are reasonable to one person may be utterly absurd to another. Still, photographers, like all small businesspeople, need to manage clients’ expectations to build good working relationships and provide a positive customer experience.Marc Gordon, speaker, marketing consultant, and internationally recognized expert on customer experiences, says that managing expectations begins with... Continue Reading >

Q&A: How have you kept busy during the coronavirus lockdown?

June 2020 issue News

As the pandemic began sweeping through the United States in March, photographers were forced to pause sessions to prevent the virus’ spread. But that doesn’t mean anyone stopped working. In the first month of the new nationwide stay-at-home norm, Professional Photographer checked in with PPA members to see how they were coping and what they were doing to keep busy, continue learning, and remain relevant during this unprecedented crisis.© Courtesy Kira Derryberry Kira DerryberryKira... Continue Reading >

How to Maximize Social Media for Better Business Results

June 2020 issue Business

Social media has changed the landscape of modern marketing. It’s today’s mass media, woven into the fabric of contemporary communications. But it’s not a free nor an easy medium. To effectively reach a target audience, photographers need to invest valuable time and develop a cogent strategy to make the most out of the social tools available.Shama Hyder, digital strategist and CEO of the global marketing firm Zen Media, points out that entrepreneurs need to approach social media as a... Continue Reading >

President’s Message: Break the Vicious Cycle

June 2020 issue Business

© Tim Kelly and Kyla Renee PaintingsIf you sometimes find yourself frustrated, confused, exhausted, or befuddled because of clients, you’re not alone. The gap between client and photographer seems to have grown over the years. Lots of fantastic image makers enter the profession and become dismayed at how difficult it is to create a sustainable business.Most photographers begin making photographs for the love of the art. They acquire education to enhance their technique and build their... Continue Reading >

5 Ways to Generate Revenue in the Next 90 Days

June 2020 issue Business

When it comes to generating revenue, there are myriad long-term strategies for building a more profitable business. Those fundamental building blocks are beneficial for the sustainable health of the business, but what about right now? Typically, when business owners need revenue, then need it right away.Carl Gould is a business coach and the author of the best-selling book “The 7 Stages of Small Business Success” (Keynote Publishing). He has ideas about what photographers can do in the... Continue Reading >

Raise Prices Without Stressing Yourself Out

May 2020 issue Business

Raising rates is scary. You’ve worked hard to build up your clientele, and there’s a natural fear that bumping up prices will alienate some of your hard-earned clients. However, raising prices is an essential part of any business’s evolution, especially a creative, service-oriented business like photography.Samantha Bennett is a business coach to creative pros, a speaker, and author of the bestselling book “Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day.”... Continue Reading >

What’s Your Emotional IQ?

May 2020 issue Business

In many people’s view, emotions and business should be completely divorced, as if a cold, analytical viewpoint is necessarily more productive. But that ignores the fundamental way human beings interact. Emotions are part of life and part of doing business, and they provide valuable clues for how to better serve clients.Corina Walsh of Shift People Development is an author, speaker, coach, and certified emotional intelligence assessor. She’s spent more than 500 hours working alongside... Continue Reading >

President’s Message: Create a Mastermind Alliance

May 2020 issue Business

© Tim Kelly and Kyla Renee PaintingsIf you’ve been in business for more than a minute you know it’s hard work. There are so many surprises, and there are fires to put out every day as an entrepreneur. The phone rings and a client puts you in a tailspin. Your email system serves up an endless stream of messages. Oh, and there’s that social media thing that draws you down the rabbit hole. My personal favorite is discovering a YouTube video for the latest Photoshop trick. Do I need to... Continue Reading >