Q&A: How have you kept busy during the coronavirus lockdown?

June 2020 issue News

As the pandemic began sweeping through the United States in March, photographers were forced to pause sessions to prevent the virus’ spread. But that doesn’t mean anyone stopped working. In the first month of the new nationwide stay-at-home norm, Professional Photographer checked in with PPA members to see how they were coping and what they were doing to keep busy, continue learning, and remain relevant during this unprecedented crisis.© Courtesy Kira Derryberry Kira DerryberryKira... Continue Reading >

How to Maximize Social Media for Better Business Results

June 2020 issue Business

Social media has changed the landscape of modern marketing. It’s today’s mass media, woven into the fabric of contemporary communications. But it’s not a free nor an easy medium. To effectively reach a target audience, photographers need to invest valuable time and develop a cogent strategy to make the most out of the social tools available.Shama Hyder, digital strategist and CEO of the global marketing firm Zen Media, points out that entrepreneurs need to approach social media as a... Continue Reading >

President’s Message: Break the Vicious Cycle

June 2020 issue Business

© Tim Kelly and Kyla Renee PaintingsIf you sometimes find yourself frustrated, confused, exhausted, or befuddled because of clients, you’re not alone. The gap between client and photographer seems to have grown over the years. Lots of fantastic image makers enter the profession and become dismayed at how difficult it is to create a sustainable business.Most photographers begin making photographs for the love of the art. They acquire education to enhance their technique and build their... Continue Reading >

5 Ways to Generate Revenue in the Next 90 Days

June 2020 issue Business

When it comes to generating revenue, there are myriad long-term strategies for building a more profitable business. Those fundamental building blocks are beneficial for the sustainable health of the business, but what about right now? Typically, when business owners need revenue, then need it right away.Carl Gould is a business coach and the author of the best-selling book “The 7 Stages of Small Business Success” (Keynote Publishing). He has ideas about what photographers can do in the... Continue Reading >

Raise Prices Without Stressing Yourself Out

May 2020 issue Business

Raising rates is scary. You’ve worked hard to build up your clientele, and there’s a natural fear that bumping up prices will alienate some of your hard-earned clients. However, raising prices is an essential part of any business’s evolution, especially a creative, service-oriented business like photography.Samantha Bennett is a business coach to creative pros, a speaker, and author of the bestselling book “Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day.”... Continue Reading >

What’s Your Emotional IQ?

May 2020 issue Business

In many people’s view, emotions and business should be completely divorced, as if a cold, analytical viewpoint is necessarily more productive. But that ignores the fundamental way human beings interact. Emotions are part of life and part of doing business, and they provide valuable clues for how to better serve clients.Corina Walsh of Shift People Development is an author, speaker, coach, and certified emotional intelligence assessor. She’s spent more than 500 hours working alongside... Continue Reading >

President’s Message: Create a Mastermind Alliance

May 2020 issue Business

© Tim Kelly and Kyla Renee PaintingsIf you’ve been in business for more than a minute you know it’s hard work. There are so many surprises, and there are fires to put out every day as an entrepreneur. The phone rings and a client puts you in a tailspin. Your email system serves up an endless stream of messages. Oh, and there’s that social media thing that draws you down the rabbit hole. My personal favorite is discovering a YouTube video for the latest Photoshop trick. Do I need to... Continue Reading >

(De)stressing Out: Elevate and Sustain Your Work Performance

April 2020 issue Business

What do Navy SEALs, NFL players, and professional photographers have in common? More than you might think. Internationally renowned performance coach Fergus Connolly, Ph.D., has worked with top performers such as pro athletes and elite military teams and has found multiple parallels between their stress triggers and the ones experienced by entrepreneurs—particularly creative pros like photographers.Fortunately, there are techniques for recognizing and working through these triggers while... Continue Reading >

Branding: How to Build a Strategic Pyramid to Solidify your Identity

April 2020 issue Business

In virtually any consumer market segment, a good brand is critical to success. Unfortunately, many photographers have let their brand develop organically without any strategic intent. As a result, their business identity floats adrift without purposeful guidance. This is what branding expert Karen Tiber Leland of Sterling Marketing Group calls “brand by default.” The consultant and author of “The Brand Mapping Strategy” (Entrepreneur Press) explains that too many photographers let their... Continue Reading >

3 Things Successful Entrepreneurs Never Skip

April 2020 issue Business

Running a small business is filled with essential to-dos, some of which are simply mechanical, administrative functions we'd rather just let slide now and then. But there are three things successful entrepreneurs never skip, according to author and business expert Dave Ramsey. Contracts: A contract won’t protect you from a lawsuit. It won’t save you the grief of having the occasional problem client. A contract is a communication between you and your client that documents a common... Continue Reading >