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Vicens Forns Is Married to His Art


September 2020 issue Profiles

When Vicens Forns moved from Barcelona to the San Francisco Bay Area in 2010, it was an exercise in reinvention. Seeking a new start at the height of an international recession, Forns turned to something he’d loved since he was a little boy: photography. Forns’ father and grandfather were hobbyist photographers. And now Forns would pick up the camera professionally, first doing architectural and real estate photography before finding his true passion: photographing people. He photographed... Continue Reading >

President’s Message: Is Confidence a Factor?


September 2020 issue Business

PPA President Gregory Daniel   © TIm Kelly and Kyla Renee PaintingsEarlier this year, my wife, Lesa, and I were traveling to meet with the Professional Photographers of Oklahoma. Our connecting flight was in Atlanta, where our plane picked up 40 lively Georgia firefighters. At the gate, they gathered and bantered back and forth with animated gestures, laughing, backslapping, and welcoming new members into their circle as they arrived. Our seats were planted in the middle of this group... Continue Reading >

Create a Brand that Resonates


July 2020 issue Business

A Different Kind of DifferentFor a long time, there’s been a movement around differentiation. The idea is that being different helps distinguish you in the market, which can perhaps make you more successful. Well-intentioned business experts have created volumes, courses, webinars, keynote speeches, articles, books, and videos—all teaching people how to be different.Then everyone took the advice and everyone’s different became the same.So if we’re all different in the same way,... Continue Reading >

Branding: How to Build a Strategic Pyramid to Solidify your Identity


April 2020 issue Business

In virtually any consumer market segment, a good brand is critical to success. Unfortunately, many photographers have let their brand develop organically without any strategic intent. As a result, their business identity floats adrift without purposeful guidance. This is what branding expert Karen Tiber Leland of Sterling Marketing Group calls “brand by default.” The consultant and author of “The Brand Mapping Strategy” (Entrepreneur Press) explains that too many photographers let their... Continue Reading >

President’s Message: Develop Your Brand


April 2020 issue Business

© Tim Kelly and Kyla Renee Paintings PPA President Gregory DanielMany years ago, during a long-term goal planning session, my wife, Lesa, and I recognized that our focus on being a general purpose, mom-and-pop studio needed to change. We determined that growth in the 21st century would depend on elevating our images to the level of fine art. As a result of our changed target, we developed a new business model and plan that would transform our studio over the next several years. This... Continue Reading >

Great clients are made, not found


January 2020 issue Business

Does it ever feel like other studios are blessed with amazing, loyal, high-spending clients while you’re struggling with price shoppers and noncommittal customers? It doesn’t have to be that way, says Steve Saporito, a Melbourne, Australia-based photography consultant and educator.He’s also an Imaging USA 2020 speaker who has taught thousands of photographers how to find abundance in today’s photography market. He posits that the gap between high-performing studios and everyone else... Continue Reading >

Branding: Be the opposite of normal


September 2019 issue Business

Before he was the Man in the Yellow Tux, Jesse Cole worked for a college summer baseball team in Gastonia, North Carolina. It was one of the worst baseball organizations in the country: About 200 fans showed up at each game, the team had $268 in the bank, and the organization was losing more than $100,000 a year.Cole thought hard about the business he was in. Was it baseball? No, not really. More than baseball, per se, people wanted to be entertained. And that’s where Cole and the team had... Continue Reading >

Consumer-centric marketing for photographers


July 2019 issue Business

Name youR heroFor 30 years, Glynns Thomas built her reputation as a marketing all-star while working for some of the world’s best-known advertising agencies. Her accounts included Hilton Hotels, Princess Cruises, American Airlines, Infiniti Motors, and Bank of America, to name a few. Today, she teaches her favorite corporate advertising strategies to small business owners while running her own small business focused on headshot and branding photography.This dual experience has allowed... Continue Reading >

10 nuggets of business wisdom from photographer Tim Wallace


6.25.2019 Business

Tim Wallace has 43 cameras, including his first, a Ricoh KR-10 that he bought as a teenager, as well as his father’s and grandfather’s cameras. He still uses them all. Specializing in commercial photography of prestige transportation—particularly high-end automobiles—Wallace has a 12x14-foot room crammed with equipment, he says. “Because of the type of work I do, there’s loads of stands, bungies, straps, and clips,” plus lighting rigs. By his calculation, all of this production... Continue Reading >
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