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How Lisa Holloway cultivated a high-end client base


May 2019 issue Profiles

Recognized as one of the premier portrait artists serving metro Las Vegas, Lisa Holloway’s business runs off of an enthusiastic client base and strong referrals in an affluent market. Her portrait sales averages are well into the five figures. It took courage to make her way to this enviable place in her career.Holloway started out like a lot of portrait photographers who build a business through trial and error, and she experienced many of the same frustrations as any fledgling... Continue Reading >

How to improve the customer experience


May 2019 issue Business

Michael Barber has spent his career helping organizations improve their customer experience. Barber is senior vice president and chief creative officer at the marketing agency Godfrey. He spoke at Imaging USA in January in the popular Bridging the Gap track, explaining how photographers can optimize their customer experience by looking to bigger brands for guidance.© Courtesy Michael Barber Michael BarberBy framing his customer experience lessons in Beyoncé song titles, Barber makes it... Continue Reading >

Stop sabotaging your photography sales


April 2019 issue Business

Fear. It’s a prevalent theme in professional photography, and an all too common refrain among photographers discussing the fundamental problems that drag down their businesses. Fear of rejection. Fear of following your true creative inspiration. Fear of charging what you’re worth. Fear of being able to sell your art. For creative professionals trying to make a living producing art on demand, fear can creep into many areas of the creative and business processes.© Jeff Dachowski Jeff... Continue Reading >

Want clients? Create a unique value proposition

April 2019 issue Business

A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.Some food... Continue Reading >

Groundbreaking research reveals photography consumer needs


January 2019 issue News

What’s more important to consumers—the quality of your photos or how easy you are to work with? How soon do they expect to receive images after a session? Are they searching Google for a local photographer, or are they asking friends and family for recommendations?Until now, the answers to these questions were anyone’s guess. But PPA’s new Consumer Photography Buyers Study, conducted for the association by a third party, will finally provide reliable data revealing consumer... Continue Reading >

How to make the impossible possible for your business


October 2018 issue Business

When Brant Menswar’s son Theo was 14, he was diagnosed with a rare blood disease. Theo needed a bone marrow transplant to survive, which he received. But the transplant didn’t go as planned. Complications began to spiral dangerously, and Menswar’s son developed a pair of life-threatening conditions that had contradictory treatment plans. Treating one condition exacerbated the other, and vice versa. Facing no foreseeable treatment options, the doctors delivered the devastating news that... Continue Reading >

Wow the kids with photos made into coloring pages


May 2018 issue News

When child and family portrait photographer Melissa Klein hand delivers albums and prints to a client’s home, she adds a little something extra to the package: coloring pages and a box of crayons. She makes the coloring pages in Photoshop using photos from the session.The process is simple, she explains: Open the black-and-white or color photo in Photoshop; under Filter, go to Sketch; and under Sketch, click Photocopy. Adjust the detail and the dark and light areas a bit, and you’ll have... Continue Reading >

Business as (un)usual: How Kelly Tunney found her ideal clientele


February 2018 issue Business

Growing up in Canberra, Australia, Kelly Tunney’s journey to professional wedding photography wasn’t a linear path. Canberra was, and still is in many ways, a conservative city. When Tunney graduated from photography school in her early 20s, there weren’t a lot of jobs for creatives in the area.Kelly Tunney © Kelly TunneySo she struggled a bit, bouncing in and out of professional photography until she started to pick up wedding work with some consistency around the mid 2000s. Then... Continue Reading >

3 Mistakes Entrepreneurs Make, and the Solutions


November 2017 issue News

Running a small photography business is tough and you're bound to make mistakes. But here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018:© Ryan EstisMistake No. 1: Letting success breed complacency. “I see this often and I am a victim of it myself with my own business. Things will be good, we have a level of success, and we plateau,” he says. But what was good enough to... Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >
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