Results

Belly Beautiful thrives on powerful feelings


October 2019 issue Profiles

Karen Marie Hourscht builds a brand—and a creative portfolio—on client experience© Belly Beautiful Karen Marie Hourscht will present a half-day pre-con session at Imaging USA 2020.A former labor and delivery nurse with 13 years of professional photography experience, Karen Marie Hourscht understands what it’s like to work with pregnant women and newborn babies. She also understands the importance of creating a good client experience. Hourscht’s photographer-client relationship is... Continue Reading >

How to stage a successful newborn session


9.25.2019 Business

Newborn photography is like no other discipline, says Karen Marie Hourscht of Belly Beautiful. You can’t just show up and wing it.To stage a successful newborn session, you need to prepare and work a good system.Inform. Before the session, send info to the client. This allows them to be prepared and to feel less anxious. Include everything they need to know—from what to feed babies to avoid gas during the session to exactly what you’re going to do in the session.Warm. Keep the room... Continue Reading >

6 tips for milk bath portrait sessions


December 2017 issue Business

It took a bathroom remodel to establish the niche, but Ute-Christin Cowan’s milk bath maternity and child portraits became the unique offering she wanted. © Ute-Christin CowanAfter seeing another photographer’s milk bath maternity portraits, Cowan took a workshop and began offering milk bath sessions. The only problem was she didn’t have a proper bathtub in her studio, so clients who booked the session had it in their own home, or Cowan would borrow bathtub time at a friend’s... Continue Reading >

How Jeff Roffman’s hilarious Santa portraits went viral


10.25.2017 Business

Jeff Roffman’s first couple years of Santa photos were a disaster—or so he thought. After dozens of shoots, most of the images were of kids crying.So Roffman did something different. Rather than shuffling those images away as outtakes, he shared them online. After all, they were real. He dubbed the collection of photos “The Naughty List,” and put them up on his website and on social media.The parents loved them. Many of the images went viral on social media. Last year alone, Roffman... Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >

Bring a mini studio to your client


November 2016 issue Business

Lollipop Props system is a small-scale charmerIt can be challenging to talk new parents into leaving the comfort of their home right after having a baby, but that’s the best time for adorable newborn photography. With the Little Studio System from Lollipop Props by Westcott, you can take the studio to them. This 42-inch setup ensures studio-quality portraits—including stylish backdrops and faux wood floors—wherever you are.The foundation of the setup is a 12-piece aluminum frame... Continue Reading >

6 tips for safe newborn portrait sessions


October 2016 issue Business

Newborns aren’t props. They’re delicate beings who should be treated with extreme care during a portrait session. Photographer Dani Miller offers the following advice for conducting safe baby sessions:Don’t use electric heating pads. Ever. These can easily get too hot and burn an infant. Go easy on the hot air. Keep the studio warm, but don’t overdo it. If you use a space heater, aim it away from the baby to avoid overheating. Natural is best. Keep posing natural and simple.... Continue Reading >
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