Want clients? Create a unique value proposition
To make your photography stand out among competitors, create a value proposition that resonates with consumers.
• April 2019 issue
A unique value proposition is what separates you from your competitors in consumers’ minds. This critical business asset explains what you offer that’s distinct, and it becomes the heart of your consistent and cohesive marketing messaging. A great value proposition is clear, concise, and specific. Examples: Uber offers uber convenience; Dollar Shave Club gives you a great shave for a few bucks a month; Tortuga Backpacks let you bring everything you need without checking a bag.
Some food for thought as you craft your unique value proposition:
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