Business

3 reasons tweens are great for your senior portrait business

November 2019 issue

3 reasons tweens are great for your senior portrait business
Photographer Audrey Woulard will present a demo session at Imaging USA 2020.
© Audrey Woulard
Photographer Audrey Woulard will present a demo session at Imaging USA 2020.

Photographers tend to overlook the tween market, but the pre-teen set is just as excited as a high school senior (perhaps even more) to be the subject of a portrait session. And if you gain their trust now, they’ll remember you when they think about booking a senior session down the road.

Here are three reasons tweens are your ticket to expanding your high school senior client base, according to Audrey Woulard, who will deliver a portrait lighting demo at Imaging USA 2020 in Nashville.

They’re impressionable. Today’s teens are fickle. “They love the latest and greatest,” Woulard says. But if you grab kids at this vulnerable stage of life, just before they become a full-fledged teen, and establish brand loyalty, you’re a step ahead of the pack.

They’re vocal. Tweens are chattier than older teens. “Appealing to these kids when they love to talk is a sure fire way to spread the word of your business with minimal effort on your part.”

They’re more influential than you think. Even though they’re younger, their rising senior siblings and acquaintances still listen to them. “Tweens yield an extreme level of buying power,” Woulard says. “They can bring in those straggler seniors due to the fact that they are so vocal.”  

RELATED: How Audrey Woulard strikes gold in the tween market

Amanda Arnold is associate editor of Professional Photographer. 

Tags: marketingportrait photographytween photography

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