Study: Consumer Priorities Have Shifted During the Pandemic

August 2020 issue

Family is most important To Your CLients 

Professional photography wasn’t considered essential business during state and local shutdowns this spring, but positive consumer trends bring good news for the profession. Research shows a shift in values toward the importance of family, home, and friends, as well as supporting local businesses. People are also increasingly focused on making their living spaces a comfortable refuge. A recent study asked consumers how their values changed during the COVID-19 pandemic, and these were their top responses. Highlight these ideas in your messaging, at your studio, and in client discussions.

What matters more to you now than before the coronavirus crisis began?

© Professional Photographer

Source: Deep Blue Insight: Post COVID-19 Consumer Perception Tracker, Focus Ideas, and Inspiration

Tags: consumer surveysfamily photographymarketing strategymarketing tacticportrait photography

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