Show clients your value

September 2015 issue

Show clients your value

New videos highlight advantages of hiring a pro

Consumers may not have all the info they need to understand the difference between a professional and a pretty good amateur photographer. PPA’s See the Difference campaign addresses this problem by showing the value of hiring a pro. PPA photographers can download the videos along with customizable brochures and other materials to educate their clients and their community.

In recent months, PPA has rolled out several new videos in the series:

  • “#PhotoFail Stories.” Brides and grooms to be read true horror stories and talk about why it’s important to use professional photographers to capture once-in-a-lifetime moments.
  • “Moments You Can’t Get Back.” Moms share heart-wrenching stories about their families and discuss how professional photographers helped them preserve important memories.
  • “See the Difference Professional Photographers Make.” Newlyweds and families discuss the benefits of using PPA photographers and are surprised by their photographers walking in with framed photos from a recent session.
  • “Show the World Who You Really Are.” Teenagers explain what they’re looking for in their senior portraits and how a professional photographer gave them unique images that reflect their personality.
  • “Memories to Cherish for the Rest of Your Life.” Newlyweds talk about the importance of investing in professional photographers because at the end of their big day, their wedding photos would be their lasting record of the occasion.
  • “Moments Like These Cherished Forever.” Real families talk about how their photographers captured their families’ unique personalities and the importance of preserving moments they will cherish forever.

Learn more about using this campaign on your website and in your marketing materials and learn what else PPA is doing to reach and educate consumers.

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