Sales fear: Get over it!

December 2017 issue

You can do this! Two big reasons entrepreneurs feel apprehensive about sales is they fear rejection and they lack confidence. You can overcome both of those negative emotions by reframing the very context of selling. Rather than wrongly believing you're imposing on clients, know that you're doing them a favor by helping them select products that best meet their needs. 
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Tags: in-person salessales

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