Business

Research: Regardless of their age, consumers want prints

August 2019 issue

Consumers of all ages value printed photographs. While popular culture stereotypes may have you believing that millennials are only interested in digital photographs, research by PPA shows they want to buy printed photographs just as much as older clients do. In fact, there was no significant difference between millennial (born 1981-1996), Generation X (born 1965-1980), and baby boomer (born 1946-1964) consumers in their desire to purchase prints after a session with a professional photographer, as seen in the data below, which reflects the opinions of all adult consumers surveyed.

How important is it to you to be able to purchase prints of your professional photography?

© Professional Photographers of America

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