How to get around the cost barrier with clients

November 2019 issue

Some photographers are hesitant to charge the prices required for maintaining a healthy business because they fear clients will balk. Cost can be a barrier, but it isn't insurmountable. Communicating with clients and explaining the ways hiring you will personally benefit them will justify the cost. Delivering the benefits you promise will open the door to referrals. 

© Professional Photographers of America

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