Giving back in smiles
Family portrait month benefits PPA Charities
PPA Charities’ Family Portrait Month encourages members to earmark a portion of their September family portrait earnings to PPA Charities’ fundraising efforts on behalf of Operation Smile, Dando Amor, and other philanthropic projects.
Family Portrait Month works like this: Participating studios charge their usual rates for portrait sessions and donate all or some of the earnings from each session to PPA Charities. Clients receive a complementary 8x10-inch print for participating in the session, not to mention the warmth of knowing their money goes to philanthropic causes.
September was selected for Family Portrait Month because fall is such a popular time for family portrait photography, says Clark Sanders, Cr.Photog., CPP, a member of the PPA Charities Board of Trustees. But there’s no reason to wait until September. “Photographers who want to do a mini-portrait event and tie it into a charitable marketing event can do so all year long. We have a marketing guide on ppacharities.com that will answer all questions on how to participate,” Sanders says.
Portia Shao, CPP, from Santa Cruz, California, has supported PPA Charities since she joined PPA in 2007. She was one of the top donors for Family Portrait Month in 2013. "It feels good that I can make a difference in a child's life with such a small contribution," she says.
Denver-based photographer Darci Amundson also participates. “PPA has been a big part of my business since 2009. When I first learned about PPA Charities I knew I wanted to help and give back in any way that I could,” she says. “My families also love knowing that their session fees are going to children and others in need. I look forward to Family Portrait Month every year and try to beat my contributions by trying new incentives for booking early.”
PPA photographers can participate by registering and making a minimum donation of $30 to PPA Charities. Participants receive access to the marketing guide, which includes tips, resources, and downloads.
Sanders advises photographers to get involved in Family Portrait Month not just to give back but also for the good of their business. “Many consumers simply prefer to shop with a business that gives back to the community,” he says.