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Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >

What photographers need to know about SEO


September 2017 issue Business

SEO doesn’t have to drive you crazyIn 1994, there were fewer than 3,000 registered sites on the World Wide Web. Google didn’t exist. The concept of online search was rudimentary at best.Today, there are more than a billion active websites. Led by Google, search engines have pioneered increasingly sophisticated, semantic ways of locating online content. And search engine optimization (SEO)—the act of maximizing a website’s visibility for search engines—has evolved into one of the... Continue Reading >

5 SEO truths for photographers


8.25.2017 Business

© Rob Greer Rob Greer“My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,” says Rob Greer, photographer and SEO expert who will speak about the topic at Imaging USA 2018. “They end up wasting time doing things that don’t matter, or worse, that are counterproductive. So my first advice is to get a really good handle on what you’re doing.”To do that, Greer has shared a few fundamental truths about SEO to... Continue Reading >
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