Results

5 ways to ignite sales


5.24.2017 Business

Working with clients to create senior albums, wall art, and other heirlooms is one of the easiest and fastest ways to ignite sales. If you’re a senior photographer, there’s no reason to limit yourself to selling just the photo shoot and a collection. The key to increased revenues is establishing rapport with clients, educating them, and selling with intent.Beyond capturing the client’s story with a camera, our job is to guide the client to the products and artwork that fit them best.... Continue Reading >

Business tips: Put strategy behind your passion


4.21.2017 Business

Because it’s not enough to love what you doDo what you love and money will follow. Who hasn’t heard that heartfelt but incomplete advice? Pro photographer Suzanne Deaton, M.Photog., notes that without a strategy behind the passion, you’re just hoping to earn a living instead of planning on it.Deaton offers some advice to fellow photographers looking to follow their joy and pay the bills:© Suzanne DeatonGet educated. “Earning my master of photography from PPA was the best... Continue Reading >

How to foster a portrait business on wall art sales


May 2017 issue Business

Professional photography wasn’t part of the plan for Suzanne Deaton, M.Photog. For 11 years, she worked as a registered nurse. It was hard work, a lot of nights and weekends away from her family. While she enjoyed caring for others, the stresses of the job were wearing on her. More than once, she found herself uttering out loud, “There has to be a better way to make a living.”© Suzanne DeatonIn 2003, that way presented itself when she received a camera as a Christmas gift. Deaton... Continue Reading >

5 Ways to position your business for print sales


April 2017 issue Business

1. Don’t sell digital images until after clients commit to purchasing a minimum amount of print products.2. Before and during the photo session, talk to the client about why the images you’re making will be perfect for an album or wall portrait. 3. Make sure your studio’s atmosphere and space sets a tone that aligns with your pricing.4. Show what you want to sell. If you want to sell books and albums, have samples set out for clients to touch. Wall portraits and canvases should also... Continue Reading >

Don’t despair. You can sell prints


April 2017 issue Business

Position yourself for successIt’s difficult to sell a product that clients don’t think they need. Unfortunately, in many cases, the photographic print falls into that category.Many consumers think printing, especially portrait printing, is a thing of the past. If you’re like me, running a print studio in a digital age, you’ve wrestled with this challenge. The digital shoot-and-burn mentality has become far too common and printing has become too uncommon. Why does that... Continue Reading >

Branding: Define and deliver


April 2017 issue Business

People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch.As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear. Heaven forbid I try to pass off a... Continue Reading >

Dachowski Photography studio aims for print sales

February 2017 issue Business

Dachowski Photography, run by the husband-and-wife team of Jeff Dachowski, M.Photog.Cr.,CPP, and Carolle Dachowski, M.Photog.Cr., is based in Bedford, New Hampshire. While the Dachowskis handle nearly every photography specialty—wedding, family, baby, commercial, senior, child, product, and food—their primary focus is photographic illustrations of people. The Dachowskis have built their business on sales of wall portraits. Their studio reflects this strategy:There’s an inviting and... Continue Reading >

Mel Robbins, on charging what you’re worth


December 2016 issue Business

Who wouldn’t want to make life- and work-affirming self-improvements in seconds? Mel Robbins promises that opportunity is real. Robbins, a speaker, author, and CNN commentator, will deliver the keynote address at Imaging USA 2017 in January in San Antonio. She’ll provide insights into her five-second rule, a mental trick you can use to incite positive behavioral changes in yourself.What advice do you have for photographers struggling to price themselves at the level they... Continue Reading >
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