Results

Mel Robbins, on charging what you’re worth


December 2016 issue Business

Who wouldn’t want to make life- and work-affirming self-improvements in seconds? Mel Robbins promises that opportunity is real. Robbins, a speaker, author, and CNN commentator, will deliver the keynote address at Imaging USA 2017 in January in San Antonio. She’ll provide insights into her five-second rule, a mental trick you can use to incite positive behavioral changes in yourself.What advice do you have for photographers struggling to price themselves at the level they... Continue Reading >

10 steps to better workflow


November 2016 issue Business

You, like me, are wearing many hats: entrepreneur, artist, accountant, tech support, stylist ... . It doesn’t take long for all those varied responsibilities to consume your day. You can have some great business improvement ideas, but if you barely have time to deliver client images efficiently and are spending nights and weekends working, how will you find time to implement new marketing programs?Most photographers struggle to describe their workflow because it’s not something they’ve... Continue Reading >

Full-service storefront studio creates credibility

October 2016 issue Business

In 2009, husband-and-wife team Dan McClanahan, M.Photog., and Alex McClanahan founded McClanahan Studio in Ames, Iowa, where they met as students attending Iowa State University.By 2012 the couple was able to purchase a 12,000-square-foot commercial building in the Ames historic district, which they remade into their dream studio, installing a new storefront gallery and remodeling vacant spaces to be rented. Now the McClanahan’s live and work in the fully rented building, balancing landlord... Continue Reading >

Sales: 5 ways photographers psych themselves out


9.6.2016 Business

1. I don’t live in a market where people spend that kind of money.I hear this one a lot! This was my biggest fear when I began selling artwork to my clients. All markets are different. But there are all sorts of people in your market and the surrounding area who value photography in different ways. There are people who will invest money in photographs. And sometimes you'll be surprised by who will spend money on photography and who won’t. It all comes down to how valuable the client feels... Continue Reading >

Print is it


July 2016 issue Business

Memories are best preserved in tangible formAbout two years ago Allison Tyler Jones, CPP, received a telling phone call. “I just really want a real photographer,” the woman on the line told Jones. “I have all these pictures on my computer and I want one on my wall.” The woman had recently visited her sister’s home, noticed a new wall portrait, and asked her sister where she’d had it printed. When her sister said the photographer had printed it for her, she was surprised. “Who is... Continue Reading >

Ask the experts: What to do with old image files

June 2016 issue Business

Q. I have a storage unit dedicated to old client files that I don’t want to maintain forever. How could I go about pricing and selling these? For example, I have years of image files of families showing the kids growing up. Should I just give those to the client since they’ve already produced income for my studio for decades? And what about files from random and small orders? A. You don’t have to be in business long before the storage requirements for your image files begin to mount.... Continue Reading >

Game Changer


May 2016 issue Business

Reshaping a business into a model of successSandra Burns, CPP, owner of September Blue Photography in Long Island, New York, started her business in 2008 as a part-time sideline. She was pregnant with her second child and working a full-time job in IT. She’d always loved photography and wanted that creative avenue as a regular part of her life.In 2012 Burns had her third child. That was the game changer. Continuing with two jobs while adding another kid to the mix wasn’t a realistic... Continue Reading >

Ask the experts: portrait sales

November 2015 issue Business

Q. I photograph family portraits, and I feel I’m not maximizing my sales. I’ve tried a few different approaches, including printing proofs and framing some enlargements that I present at the client’s home, but more often than not I leave with more prints than I’d like. I’ve tried online galleries that clients can order from directly, but that didn’t create more sales. How do I present images in a way that will maximize sales?A. The dilemma you’re facing plagues us all. I want to... Continue Reading >

My studio: Jerry Ghionis’ chic Beverly Hills location

November 2014 issue Business

Jerry Ghionis, M.Photog.Cr., has been photographing professionally for 22 years. He began by assisting a prominent photographer and then in 1997 started his own business in Victoria, Australia. It grew to become one of the biggest studios in the country, photographing more than 300 weddings a year and employing 15 people.In 2007, Jerry opened a boutique studio in Melbourne, Australia, with the goal of providing a more personalized, luxurious experience for clients. He and his wife, Melissa... Continue Reading >
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