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5 Ways to position your business for print sales


Business

1. Don’t sell digital images until after clients commit to purchasing a minimum amount of print products.2. Before and during the photo session, talk to the client about why the images you’re making will be perfect for an album or wall portrait. 3. Make sure your studio’s atmosphere and space sets a tone that aligns with your pricing.4. Show what you want to sell. If you want to sell books and albums, have samples set out for clients to touch. Wall portraits and canvases should also... Continue Reading >

Don’t despair. You can sell prints


Business

Position yourself for successIt’s difficult to sell a product that clients don’t think they need. Unfortunately, in many cases, the photographic print falls into that category.Many consumers think printing, especially portrait printing, is a thing of the past. If you’re like me, running a print studio in a digital age, you’ve wrestled with this challenge. The digital shoot-and-burn mentality has become far too common and printing has become too uncommon. Why does that... Continue Reading >

Branding: Define and deliver


Business

People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch.As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear. Heaven forbid I try to pass off a... Continue Reading >

Dachowski Photography studio aims for print sales

February 2017 issue Business

Dachowski Photography, run by the husband-and-wife team of Jeff Dachowski, M.Photog.Cr.,CPP, and Carolle Dachowski, M.Photog.Cr., is based in Bedford, New Hampshire. While the Dachowskis handle nearly every photography specialty—wedding, family, baby, commercial, senior, child, product, and food—their primary focus is photographic illustrations of people. The Dachowskis have built their business on sales of wall portraits. Their studio reflects this strategy:There’s an inviting and... Continue Reading >

Mel Robbins, on charging what you’re worth


December 2016 issue Business

Who wouldn’t want to make life- and work-affirming self-improvements in seconds? Mel Robbins promises that opportunity is real. Robbins, a speaker, author, and CNN commentator, will deliver the keynote address at Imaging USA 2017 in January in San Antonio. She’ll provide insights into her five-second rule, a mental trick you can use to incite positive behavioral changes in yourself.What advice do you have for photographers struggling to price themselves at the level they... Continue Reading >

10 steps to better workflow


November 2016 issue Business

You, like me, are wearing many hats: entrepreneur, artist, accountant, tech support, stylist ... . It doesn’t take long for all those varied responsibilities to consume your day. You can have some great business improvement ideas, but if you barely have time to deliver client images efficiently and are spending nights and weekends working, how will you find time to implement new marketing programs?Most photographers struggle to describe their workflow because it’s not something they’ve... Continue Reading >

Full-service storefront studio creates credibility

October 2016 issue Business

In 2009, husband-and-wife team Dan McClanahan, M.Photog., and Alex McClanahan founded McClanahan Studio in Ames, Iowa, where they met as students attending Iowa State University.By 2012 the couple was able to purchase a 12,000-square-foot commercial building in the Ames historic district, which they remade into their dream studio, installing a new storefront gallery and remodeling vacant spaces to be rented. Now the McClanahan’s live and work in the fully rented building, balancing landlord... Continue Reading >

Sales: 5 ways photographers psych themselves out


9.6.2016 Business

1. I don’t live in a market where people spend that kind of money.I hear this one a lot! This was my biggest fear when I began selling artwork to my clients. All markets are different. But there are all sorts of people in your market and the surrounding area who value photography in different ways. There are people who will invest money in photographs. And sometimes you'll be surprised by who will spend money on photography and who won’t. It all comes down to how valuable the client feels... Continue Reading >
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