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How to foster a portrait business on wall art sales


May 2017 issue Business

Professional photography wasn’t part of the plan for Suzanne Deaton, M.Photog. For 11 years, she worked as a registered nurse. It was hard work, a lot of nights and weekends away from her family. While she enjoyed caring for others, the stresses of the job were wearing on her. More than once, she found herself uttering out loud, “There has to be a better way to make a living.”© Suzanne DeatonIn 2003, that way presented itself when she received a camera as a Christmas gift. Deaton... Continue Reading >

5 Ways to position your business for print sales


April 2017 issue Business

1. Don’t sell digital images until after clients commit to purchasing a minimum amount of print products.2. Before and during the photo session, talk to the client about why the images you’re making will be perfect for an album or wall portrait. 3. Make sure your studio’s atmosphere and space sets a tone that aligns with your pricing.4. Show what you want to sell. If you want to sell books and albums, have samples set out for clients to touch. Wall portraits and canvases should also... Continue Reading >

Don’t despair. You can sell prints


April 2017 issue Business

Position yourself for successIt’s difficult to sell a product that clients don’t think they need. Unfortunately, in many cases, the photographic print falls into that category.Many consumers think printing, especially portrait printing, is a thing of the past. If you’re like me, running a print studio in a digital age, you’ve wrestled with this challenge. The digital shoot-and-burn mentality has become far too common and printing has become too uncommon. Why does that... Continue Reading >

Wall art with heart: A portrait approach that emphasizes prints


March 2017 issue Profiles

Crisp and clean in style yet snug and sweet in spirit, Meghan Doll’s baby and family portraiture isn’t fine art, she says. It’s “heart art.”People get hung up on what constitutes art and what’s appropriate for their walls, she explains. But ultimately what most parents want is something that makes them smile, that swells their hearts, and that reflects the love they feel for their children. “It’s different from fine art,” she says. “It has a different place in your life.... Continue Reading >

Print is it


July 2016 issue Business

Memories are best preserved in tangible formAbout two years ago Allison Tyler Jones, CPP, received a telling phone call. “I just really want a real photographer,” the woman on the line told Jones. “I have all these pictures on my computer and I want one on my wall.” The woman had recently visited her sister’s home, noticed a new wall portrait, and asked her sister where she’d had it printed. When her sister said the photographer had printed it for her, she was surprised. “Who is... Continue Reading >
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