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Print-and-go portraits are crowd pleasers


10.14.2016 Business

makING on-site printing payDave Stana, Cr.Photog., CPP, of Frisco, Texas, and Bill Vahrenkamp, Cr. Photog., of Mansfield, Texas, want to show fellow photographers a pathway to more profits using the skills and equipment they already possess. On-site printing, they say, is something consumers want and will pay for.The key, notes Stana, is providing high-quality images that clients would expect from a custom portrait session or wedding booking, with the addition of a take-home product... Continue Reading >

Making bank on pop-up retail photography


10.14.2016 Business

© Dave StanaLooking for a way to supercharge profits from on-site printing? Consider pop-up retail. These temporary storefronts typically show up at malls and other shopping centers before holidays for themed pictures with Santa Claus, the Easter Bunny, or for Halloween.Pop-up retail photography can be a lucrative endeavor, and it may be a lot more manageable than many photographers realize.The first step is securing a high-visibility location where you can attract the right customers.... Continue Reading >

9 Best ways to hang photo prints


9.27.2016 Business

When you're looking to fill walls with art, the right arrangement is what really counts. Here are a few helpful ideas for effectively displaying prints on a wall that you can use in your studio showroom or share with clients. Start with the preparation. You want to make sure that everything will turn out perfectly, so before you hang anything, make a sketch or lay your prints out on the floor to get an impression of how they will look together and the overall effect of your... Continue Reading >

People aren’t preserving their photographs

October 2016 issue Business

You know your clients should have prints to preserve their family memories and own something to pass down to future generations. But what can you say to convince them that it's not enough to keep just digital images? Here are a few revealing results from a survey conducted by Professional Photographers of America that just might help.© PPAThere's more info about the importance of printed photographs at printmovement.org. Continue Reading >

Full-service storefront studio creates credibility

October 2016 issue Business

In 2009, husband-and-wife team Dan McClanahan, M.Photog., and Alex McClanahan founded McClanahan Studio in Ames, Iowa, where they met as students attending Iowa State University.By 2012 the couple was able to purchase a 12,000-square-foot commercial building in the Ames historic district, which they remade into their dream studio, installing a new storefront gallery and remodeling vacant spaces to be rented. Now the McClanahan’s live and work in the fully rented building, balancing landlord... Continue Reading >

Light painting: The art, science, and business


9.26.2016 Business

Sweeping illuminationIn my 42 years as a professional photographer, nothing has excited me more about image making than the technique of painting with light. Though it originated with film, digital light painting provides a level of control over the image not possible with any other method, taking a number of long exposures of a subject in a darkened area using continuous light and then blending those exposures in Photoshop.© John HartmanBecause they're composed of many separate... Continue Reading >

Ask the experts: holiday card dilemma

9.23.2016 Business

Q. A photographer friend of mine told me that last year two of his clients used his images to make their own family Christmas cards. They didn’t get a quote from him for printing cards and didn’t even ask his permission to use the photos. How can I prevent my clients from doing the same thing?A. While it’s difficult (if not impossible) to protect yourself completely, here are three ways you can reduce the chances of that happening to you:1. Contract language: One feasible copyright... Continue Reading >

Sales: 5 ways photographers psych themselves out


9.6.2016 Business

1. I don’t live in a market where people spend that kind of money.I hear this one a lot! This was my biggest fear when I began selling artwork to my clients. All markets are different. But there are all sorts of people in your market and the surrounding area who value photography in different ways. There are people who will invest money in photographs. And sometimes you'll be surprised by who will spend money on photography and who won’t. It all comes down to how valuable the client feels... Continue Reading >

Building a better life


September 2016 issue Business

Saying yes to specialization and to print productsAmber Henry needed to make a change, not just in her business but also in her life. A single mom struggling through a difficult job at a large franchise portrait studio, she didn’t have enough of anything—time, money, flexibility, or inspiration. Deep down, she knew what she loved. She just didn’t know how to create an occupation and a life around it.SituationHenry started working with the franchise studio in 2004. She was 21 years... Continue Reading >

All together now


August 2016 issue Business

10 families, 5 studios, 1 heirloom printCamaraderie and community are difficult to quantify … until you need them. When you do, the power of a strong, supportive professional network becomes invaluable.That’s what Betty Huth, M.Photog.Cr., CPP, API, and Edward Booth, M.Photog.Cr, CPP, API, owners of Huth & Booth Photography in Riverview, Florida, found out last year when they were exploring ways to make a dream project real for one of their clients.SituationThe episode began when... Continue Reading >
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