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An in-person sales road map for photographers


October 2017 issue Business

© Julia Kelleher Photographer Julia KelleherEven from the early days of her business, Julia Kelleher, M.Photog.M.Artist.Cr., CPP, saw the shift to a digital-only model looming. Ten to 15 years ago, clients would order prints online but usually not large ones. Increasingly, they asked for digital files, and there were plenty of upstart photographers willing to oblige. When Kelleher opened her studio a decade ago, it seemed like the shoot-and-burn model was the way to go. After all, it was... Continue Reading >

Case study: In-person sales and print products saved these studios


August 2017 issue Business

Face to faceKate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed their own families as talented amateurs, then grew into respected professionals by steadily improving their images through study and hard work. And these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. Their personal lives suffered as they spent too many hours behind the camera yet there were few profits to show for it.The turning point for all these... Continue Reading >

Extra sharp: WhiteWall ultraHD Photo Print


7.11.2017 Tech

“The negative is comparable to the composer’s score and the print to its performance.” — Ansel AdamsWhether working with film or digital negatives, photography pros in many fields know that their ultimate success hinges on the prints they present to clients. Many photo labs deliver high quality prints, but a lab that delivers a print of outstanding quality plus a unique finish can increase a photographer’s profit potential immensely. I tried out the WhiteWall ultraHD Photo Print... Continue Reading >

5 ways to ignite sales


5.24.2017 Business

Working with clients to create senior albums, wall art, and other heirlooms is one of the easiest and fastest ways to ignite sales. If you’re a senior photographer, there’s no reason to limit yourself to selling just the photo shoot and a collection. The key to increased revenues is establishing rapport with clients, educating them, and selling with intent.Beyond capturing the client’s story with a camera, our job is to guide the client to the products and artwork that fit them best.... Continue Reading >

How to foster a portrait business on wall art sales


May 2017 issue Business

Professional photography wasn’t part of the plan for Suzanne Deaton, M.Photog. For 11 years, she worked as a registered nurse. It was hard work, a lot of nights and weekends away from her family. While she enjoyed caring for others, the stresses of the job were wearing on her. More than once, she found herself uttering out loud, “There has to be a better way to make a living.”© Suzanne DeatonIn 2003, that way presented itself when she received a camera as a Christmas gift. Deaton... Continue Reading >

5 Ways to position your business for print sales


April 2017 issue Business

1. Don’t sell digital images until after clients commit to purchasing a minimum amount of print products.2. Before and during the photo session, talk to the client about why the images you’re making will be perfect for an album or wall portrait. 3. Make sure your studio’s atmosphere and space sets a tone that aligns with your pricing.4. Show what you want to sell. If you want to sell books and albums, have samples set out for clients to touch. Wall portraits and canvases should also... Continue Reading >

Don’t despair. You can sell prints


April 2017 issue Business

Position yourself for successIt’s difficult to sell a product that clients don’t think they need. Unfortunately, in many cases, the photographic print falls into that category.Many consumers think printing, especially portrait printing, is a thing of the past. If you’re like me, running a print studio in a digital age, you’ve wrestled with this challenge. The digital shoot-and-burn mentality has become far too common and printing has become too uncommon. Why does that... Continue Reading >

Wall art with heart: A portrait approach that emphasizes prints


March 2017 issue Profiles

Crisp and clean in style yet snug and sweet in spirit, Meghan Doll’s baby and family portraiture isn’t fine art, she says. It’s “heart art.”People get hung up on what constitutes art and what’s appropriate for their walls, she explains. But ultimately what most parents want is something that makes them smile, that swells their hearts, and that reflects the love they feel for their children. “It’s different from fine art,” she says. “It has a different place in your life.... Continue Reading >

Print-and-go portraits are crowd pleasers


10.14.2016 Business

makING on-site printing payDave Stana, Cr.Photog., CPP, of Frisco, Texas, and Bill Vahrenkamp, Cr. Photog., of Mansfield, Texas, want to show fellow photographers a pathway to more profits using the skills and equipment they already possess. On-site printing, they say, is something consumers want and will pay for.The key, notes Stana, is providing high-quality images that clients would expect from a custom portrait session or wedding booking, with the addition of a take-home product... Continue Reading >

Making bank on pop-up retail photography


10.14.2016 Business

© Dave StanaLooking for a way to supercharge profits from on-site printing? Consider pop-up retail. These temporary storefronts typically show up at malls and other shopping centers before holidays for themed pictures with Santa Claus, the Easter Bunny, or for Halloween.Pop-up retail photography can be a lucrative endeavor, and it may be a lot more manageable than many photographers realize.The first step is securing a high-visibility location where you can attract the right customers.... Continue Reading >
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