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Mel Robbins, on charging what you’re worth


December 2016 issue Business

Who wouldn’t want to make life- and work-affirming self-improvements in seconds? Mel Robbins promises that opportunity is real. Robbins, a speaker, author, and CNN commentator, will deliver the keynote address at Imaging USA 2017 in January in San Antonio. She’ll provide insights into her five-second rule, a mental trick you can use to incite positive behavioral changes in yourself.What advice do you have for photographers struggling to price themselves at the level they... Continue Reading >

Power Pricing: Susan Stripling’s studio thrives on cost analysis


September 2016 issue Profiles

There is no one-size-fits-all “It seems fairly universal that when a photographer gets started, they’re afraid to ask a client for money, which is fascinating to me,” wedding photographer Susan Stripling says. “It seems like something you’d want to do. But everybody goes through a period of time where they’re shooting to build a portfolio and doing favors for friends. When they have to charge what they’re worth, artists seem to sort of pause because asking clients for money is... Continue Reading >

Game Changer


May 2016 issue Business

Reshaping a business into a model of successSandra Burns, CPP, owner of September Blue Photography in Long Island, New York, started her business in 2008 as a part-time sideline. She was pregnant with her second child and working a full-time job in IT. She’d always loved photography and wanted that creative avenue as a regular part of her life.In 2012 Burns had her third child. That was the game changer. Continuing with two jobs while adding another kid to the mix wasn’t a realistic... Continue Reading >

Ask the experts: Pricing events

October 2015 issue Business

Q. I’ve been doing pretty well with my photography business, which is location family portraits. One of my clients has asked me to shoot an event, though. How do I price that?A. There’s no simple answer to this question because before you can determine any pricing, you have to know your numbers. Determining your numbers takes work, but it’s an essential part of being an entrepreneur. You can’t just price your services the same as someone else’s; prices must be based on your unique... Continue Reading >
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