Results

Boudoir photography: Making clients feel beautiful


11.7.2017 Profiles

One of Susan Eckert’s most memorable boudoir sessions got off to a particularly rocky start. Ten minutes in, the client started hyperventilating.Eckert put down her camera, gave the client, Anne, some water, and sat down to chat. Anne, who had made significant strides in a two-year weight-loss journey, confessed the moment brought her back to a time in her life when she’d felt rejected, unfeminine, and overweight.“I said, ‘Oh gosh, well that woman’s not here today,’” Eckert... Continue Reading >

3 in-person sales mistakes you don’t have to make


October 2017 issue Business

Switching to in-person sales can offer a big boost to your photography business—if you can avoid these common pitfalls:© Julia Kelleher Photographer Julia Kelleher1. Not giving your new pricing structure a chance.“One of the things that trips up a lot of photographers is pricing,” says photographer Julia Kelleher, M.Photog.M.Artist.Cr., CPP, of Jewel Images. “They are too quick to switch out of a new pricing structure if things don’t appear to be working. They try it a... Continue Reading >

Power Pricing: Susan Stripling’s studio thrives on cost analysis


September 2016 issue Profiles

There is no one-size-fits-all “It seems fairly universal that when a photographer gets started, they’re afraid to ask a client for money, which is fascinating to me,” wedding photographer Susan Stripling says. “It seems like something you’d want to do. But everybody goes through a period of time where they’re shooting to build a portfolio and doing favors for friends. When they have to charge what they’re worth, artists seem to sort of pause because asking clients for money is... Continue Reading >

From surviving to thriving


August 2016 issue Profiles

What you do when your city goes bankrupt and there’s no market for your services: get personalEd, a hulking high school senior with an introverted personality, was a tough nut to crack, and it was easy for Detroit photographer Shawn Lee to see where he got it. Ed’s mom seemed immovable, firmly telling Lee, who promises his student clients the hottest senior portraits, that her budget wasn’t budging.“[She] said, Look Shawn, I don’t care how ‘hot’ the photos are, I’m not... Continue Reading >

Ask the experts: Pricing events

October 2015 issue Business

Q. I’ve been doing pretty well with my photography business, which is location family portraits. One of my clients has asked me to shoot an event, though. How do I price that?A. There’s no simple answer to this question because before you can determine any pricing, you have to know your numbers. Determining your numbers takes work, but it’s an essential part of being an entrepreneur. You can’t just price your services the same as someone else’s; prices must be based on your unique... Continue Reading >

Case study: Benchmarks enhance productivity


August 2015 issue Business

Earn more, work the sameFor several years, Stephanie Anders, owner of Stephanie Anders Photography, had been humming along. Focused almost entirely on the artistic side of professional photography, she had built a solid customer base and was experiencing good growth of her Miami portrait studio. But as she eyed the next level for her business, she realized she didn’t know how to get there.SITUATIONAnders’ sales were pretty good and the number of sessions she was photographing was... Continue Reading >
Loading...