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Tallahassee photographer corrals funds for refugee families


September 2017 issue News

Have an idea for a personal project? “Just do it,” advises Alex Workman.© Alex WorkmanA combination of personal and world events set Workman’s recent pro bono project into motion. Early this year, Workman’s wife took a job at a church in Tallahassee, Florida. The church has 70 members who are refugees, he explains, and he and his wife began developing friendships with the families. As the year wore on, issues of immigration and refugee rights continued to move to the forefront of... Continue Reading >

Teri Fode’s biggest marketing mistake


8.25.2017 Business

Never let them forget youAlthough Sacramento-based photographer Teri Fode has built a flourishing senior portrait business over the past decade, she admits that an early career mistake cost her dearly. “It’s hard for me to believe it now, but for the first four years of my business I failed to keep in touch with my clients after the sale,” says Fode. Maintaining contact with clients post-assignment, during what she’s dubbed the “after party,” is something she teaches to... Continue Reading >

Stay on script: Marketing do’s and don’ts for photographers


September 2017 issue Business

What you need is a consistent messageOverwhelming. It’s a word Sacramento-based photographer and much-in-demand marketing consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering.“Almost every photographer I meet tells me it is overwhelming to keep up with the rapidly changing world of social media and other marketing tools,” says Fode. “I hear them. They’re faced with the prospect of learning about and... Continue Reading >

10 tips for growing a debt-free photo business


September 2017 issue Business

“Photographers are good at dreaming, but making those dreams become a reality is the hard part,” says Lindsay Betz, studio manager for Jonathan Betz Photography in Colorado Springs, Colorado. “Watching your budget, avoiding debt, and managing money well—that’s how you make the dream a reality.”In 2006, Betz and her husband, Jonathan, the namesake photographer of the business, moved from St. Louis to Colorado Springs to pursue their dream of living near the mountains and opening a... Continue Reading >

How to sell infrared photography to wedding and portrait clients


May 2017 issue Business

Back in the days of film, infrared photography was a complicated undertaking and therefore rarely used outside of scientific and fine art applications. The advent of digital imaging allowed photographers to convert standard digital cameras affordably and see on-camera histograms easily, which opened up possibilities for more widespread use of infrared. Today, photographers looking to offer something unusual to clients might find this alternative process an appealing option.Laurie Klein is one... Continue Reading >

Bring a mini studio to your client


November 2016 issue Business

Lollipop Props system is a small-scale charmerIt can be challenging to talk new parents into leaving the comfort of their home right after having a baby, but that’s the best time for adorable newborn photography. With the Little Studio System from Lollipop Props by Westcott, you can take the studio to them. This 42-inch setup ensures studio-quality portraits—including stylish backdrops and faux wood floors—wherever you are.The foundation of the setup is a 12-piece aluminum frame... Continue Reading >

Should you niche? Dani Miller did and her studio thrived


October 2016 issue Profiles

About five years ago, Dani Miller was having serious doubts about the future of her studio. She’d been in business for a handful of years, experiencing moderate success by taking on just about any photo work that walked through the door. Weddings, portraits, commercial shoots—this Jane-of-all-trades would do it all.However, as she pondered her professional life, she wondered if she could keep it going. Was she too diversified in her work? Was her business model sustainable? When she... Continue Reading >
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