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5 ways to ignite sales


5.24.2017 Business

Working with clients to create senior albums, wall art, and other heirlooms is one of the easiest and fastest ways to ignite sales. If you’re a senior photographer, there’s no reason to limit yourself to selling just the photo shoot and a collection. The key to increased revenues is establishing rapport with clients, educating them, and selling with intent.Beyond capturing the client’s story with a camera, our job is to guide the client to the products and artwork that fit them best.... Continue Reading >

An image editor to challenge Photoshop


5.5.2017 Tech

If you’re a PC user, you know there are Windows-compatible photo imaging programs aimed at taking on Adobe products. Now Serif Europe has joined the fray. After last year’s highly successful introduction of Affinity Photo for the Mac, Serif Europe has released Affinity Photo for Windows. The identical feature set allows full cross-platform compatibility of the two products.Feature for feature, Affinity Photo in its present version 1.5.1 comes close to matching Photoshop and offers many... Continue Reading >

8 email marketing options for your business


4.21.2017 Business

If you’re looking into email marketing services as a better way to take advantage of your email list, a simple web search may give you overwhelming results. So where do you start? And how do you determine what’s a good value? Or what features you need?The best email marketing service will vary depending on the size of your email list and the frequency of your email campaigns. So, first you need to think about what you want:How many clients do you plan to email? How frequently do you... Continue Reading >
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